The most surprising thing about W Magazine‘s FLOTUS inspired fashion story starring Naomi Campbell is that it took so long to appear. MIchelle Obama has been global tastemaker for years so it seems only natural that one of the industry’s leading publications would find editorial inspiration in her signature style. Willy Vanderperre‘s photographs always have a quiet beauty and his style works well here, while Edward Enninful perfectly captures Mrs. Obama’s streamlined sophistication with his styling. Using a mix of demure pieces from Nina Ricci, Giorgio Armani, Prada and Dior, Enninful creates a wardrobe fit for a first lady. As always Naomi is a pro in front of the camera and radiates poise in every shot.
i-D Magazine never fails to delight with its edgy mix of fashion and culture. For fall the magazine looks to the enduring value of creative collaboration, with a wide variety of partnerships explored inside and today’s top models paired up with photography’s coolest names. All the covers are intriguing in their own way, but the old school shot of Kate Moss by Craig McDean provides a welcome bit of fashion nostalgia.
The S/S ads from Proenza are all about a dreamy mood and David Sims‘ imagery featuring the cooler than thou duo of Julia Nobis and Irina Nikolaeva creates a strong, yet ethereal vibe that goes well with the brand’s eclectic Tumblr influenced collection. The mismash of visual styles and inspirations found on the social media site are mirrored in Sims’ colorful, collage approach to the campaign.
Even before Olivier Theyskens took the helm at Theory the brand was about the kind of effortlessly beautiful clothes that girls want to wear. Now that Theyskens is heading things, the famed designer has added an appealingly cool vibe to the collections and the line’s seasonal imagery. Girl of the moment, Wylie Hays is front and center in Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists)’s stark shots as is a highly covetable new Theory handbag.
Phillip Lim hits the streets with a stylish campaign that shows you just how much his designs stand out. Katryn Kruger and Franzi Muellerstrut down crowded NYC sidewalks in head to toe Lim working those chic Spring patterns and bringing the punky 3.1 look to life inAlessio Bolzoni‘s ad images.
Balmain keeps it simple with a beautiful David Simscampaign featuring Manon Leloup. When you have a beautiful girl and the intricately decadent designs of Olivier Rousteing, you don’t need much more to entice your audience.
Jason Wu is the young master of modern elegance, so it seems only fitting that is F/W campaign should encapsulate the very best of what’s fashionable now. When you combine sleek photography byWilly Vanderperre (New York: Management + Artists, Paris: Management + Artists), the timeless allure of modeling legend Shalom Harlow, impressive art direction by Patrick Li and chic styling by the one and only Joe McKenna you’re guaranteed a feast for the eyes. Take a look at this brand new image from the ads, premiering exclusively on Models.com – Shalom looks scintillating in that plum Wu number.
Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!
The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.
The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.
In a move that surprises no one, Vogue has issued a ban on models under the age of 16. Good thing they got that Vogue Italia cover with the 14 year old Thairine Garcia out for April, because the ban goes into effect with the June issues.
One has to wonder though, how much of this is lip service and how much is going to usher in legitimate change? Girls are still scouted while they are tweens, placed on development boards, sent out on jobs, etc. regardless of whether or not Vogue decrees under 16 year old models unconscionable. That said, having the world’s most prominent magazine take a stand for the rights of models is a major step in the right direction. | NY TIMES