What defines modernity in fashion? i-D Magazine asks the question with their latest issue, a tribute to all that is new, relevant and original within the current fashion scene. Julia Nobis serves as the face of the zeitgeist in a serene shot by Willy Vanderperre. (Art Partner) The model / medical student is styled by Olivier Rizzo in minimally elegant style and inside she provides an intriguing interview that details her medical ambitions and favorite ways to pass the time when she’s off duty – hint, it involves baking and lots of it.
Fashion relies on outcasts, originals and those with a voracious need for what’s next – Dazed & Confused‘s latest issue salutes those visionary spirits. A Givenchy clad Mariacarla Boscono graces the first cover in an arresting image styled by Panos Yiapanis. Sporting multiple piercings and a wealth of sequins paired with simple tartans in Willy Vanderperre (Art Partner)’s cover shot, Mariacarla serves as the perfect representation of fashion fearlessness. The eternally cool Jamie Bochert sports archival Ann Demeulemeester styled by Katy England on her cover for an apt depiction of the nonchalant edginess Demeulemeester’s label embodies. Celebrated Belgian actors Matthias Schoenaerts and Veerle Baetens feature on two limited edition covers also shot by Vanderperre and styled by Robbie Spencer. The famous duo serve as the start of an epic 50 page fashion story dedicated to the rise of the Belgian underground and its cultural impact.
Jamie Hawkesworth shoots a stark black and white campaign that highlights the youthful cast and the sculptural details of Anderson’s appealing spring collection. The clothes are in the forefront where they belong and the unique details seem even more impressive here than they did on the runway.
Peter Lindbergh and Mariacarla Boscono reunite for Alberta Ferretti’s elegant spring images. Lindbergh’s masterful use of light brings the collection to life, highlighting the rich color and exquisite embroidery. Mariacarla provides a regal presence, particularly in that stellar shot with the emerald green gown.
You’ll be hard presssed to find a more lush campaign this season than Hermes. The luxury house heads to the rainforest with a greenery filled and almost otherworldly series of images from Hans Silvester, a photographer known for his impressive fine art shots of natural settings and exotic locations. Diana Moldovan, Estee Rammant, Yumi Lambert and Sean O’Pry feature in Silvester’s captivating images.
A great collection deserves a great campaign and Raf Simons’ expansive spring collection gets the royal treatment by Willy Vanderperre (Art Partner). A multi-generational cast of top models featuring Stella Tennant, Edie Campbell, Julia Nobis and Elise Crombez poses in Vanderperre’s contrasting series of photos – black and white portraits on one side and candy colored full body shots on the other – the better to show off those exquisite Dior pieces and this phenomenal lineup of women.
The most surprising thing about W Magazine‘s FLOTUS inspired fashion story starring Naomi Campbell is that it took so long to appear. MIchelle Obama has been global tastemaker for years so it seems only natural that one of the industry’s leading publications would find editorial inspiration in her signature style. Willy Vanderperre‘s photographs always have a quiet beauty and his style works well here, while Edward Enninful perfectly captures Mrs. Obama’s streamlined sophistication with his styling. Using a mix of demure pieces from Nina Ricci, Giorgio Armani, Prada and Dior, Enninful creates a wardrobe fit for a first lady. As always Naomi is a pro in front of the camera and radiates poise in every shot.
i-D Magazine never fails to delight with its edgy mix of fashion and culture. For fall the magazine looks to the enduring value of creative collaboration, with a wide variety of partnerships explored inside and today’s top models paired up with photography’s coolest names. All the covers are intriguing in their own way, but the old school shot of Kate Moss by Craig McDean provides a welcome bit of fashion nostalgia.
The S/S ads from Proenza are all about a dreamy mood and David Sims‘ imagery featuring the cooler than thou duo of Julia Nobis and Irina Nikolaeva creates a strong, yet ethereal vibe that goes well with the brand’s eclectic Tumblr influenced collection. The mismash of visual styles and inspirations found on the social media site are mirrored in Sims’ colorful, collage approach to the campaign.
Even before Olivier Theyskens took the helm at Theory the brand was about the kind of effortlessly beautiful clothes that girls want to wear. Now that Theyskens is heading things, the famed designer has added an appealingly cool vibe to the collections and the line’s seasonal imagery. Girl of the moment, Wylie Hays is front and center in Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists)’s stark shots as is a highly covetable new Theory handbag.
Phillip Lim hits the streets with a stylish campaign that shows you just how much his designs stand out. Katryn Kruger and Franzi Muellerstrut down crowded NYC sidewalks in head to toe Lim working those chic Spring patterns and bringing the punky 3.1 look to life inAlessio Bolzoni‘s ad images.
Balmain keeps it simple with a beautiful David Simscampaign featuring Manon Leloup. When you have a beautiful girl and the intricately decadent designs of Olivier Rousteing, you don’t need much more to entice your audience.
Jason Wu is the young master of modern elegance, so it seems only fitting that is F/W campaign should encapsulate the very best of what’s fashionable now. When you combine sleek photography byWilly Vanderperre (New York: Management + Artists, Paris: Management + Artists), the timeless allure of modeling legend Shalom Harlow, impressive art direction by Patrick Li and chic styling by the one and only Joe McKenna you’re guaranteed a feast for the eyes. Take a look at this brand new image from the ads, premiering exclusively on Models.com – Shalom looks scintillating in that plum Wu number.
Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!
The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.
The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.