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Campaign Candy

January 25th, 2013 |Posted by Janelle

Appealing new ads from fashion’s young, innovative designers.

PROENZA SCHOULER

The S/S ads from Proenza are all about a dreamy mood and David Sims‘ imagery featuring the cooler than thou duo of Julia Nobis and Irina Nikolaeva creates a strong, yet ethereal vibe that goes well with the brand’s eclectic Tumblr influenced collection. The mismash of visual styles and inspirations found on the social media site are mirrored in Sims’ colorful, collage approach to the campaign.


THEYSKENS THEORY

Even before Olivier Theyskens took the helm at Theory the brand was about the kind of effortlessly beautiful clothes that girls want to wear. Now that Theyskens is heading things, the famed designer has added an appealingly cool vibe to the collections and the line’s seasonal imagery. Girl of the moment, Wylie Hays is front and center in Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists)’s stark shots as is a highly covetable new Theory handbag.


3.1 PHILLIP LIM

Phillip Lim hits the streets with a stylish campaign that shows you just how much his designs stand out. Katryn Kruger and Franzi Mueller strut down crowded NYC sidewalks in head to toe Lim working those chic Spring patterns and bringing the punky 3.1 look to life in Alessio Bolzoni‘s ad images.


BALMAIN

Balmain keeps it simple with a beautiful David Sims campaign featuring Manon Leloup. When you have a beautiful girl and the intricately decadent designs of Olivier Rousteing, you don’t need much more to entice your audience.

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Exclusive : Jason Wu’s Fall Finery

June 25th, 2012 |Posted by Janelle

Jason Wu is the young master of modern elegance, so it seems only fitting that is F/W campaign should encapsulate the very best of what’s fashionable now. When you combine sleek photography by Willy Vanderperre (New York: Management + Artists, Paris: Management + Artists), the timeless allure of modeling legend Shalom Harlow, impressive art direction by Patrick Li and chic styling by the one and only Joe McKenna you’re guaranteed a feast for the eyes. Take a look at this brand new image from the ads, premiering exclusively on Models.com – Shalom looks scintillating in that plum Wu number.

 

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Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

Kenzo

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

RAF SIMONS RUN FALL RUN from 254⚡FOREST on Vimeo.

Mulberry

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

Prada

All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.

Givenchy

It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

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Edit of the Week : A Simple Plan

June 1st, 2012 |Posted by Janelle

A good story doesn’t need a lot of bells and whistles, sometimes the very best rely on tenants of simplicity. Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists) creates an elegant exploration of denim in the latest Vogue Japan with a little help from master stylist George Cortina. Taking one of the most commonplace (and often boring) materials and making editorially relevant is no small feat, but Cortina pulls it off masterfully. On the backs of Marte Mei van Haaster, Katryn Kruger & Victor Nylander the pieces come alive and pared down hair and makeup by Anthony Turner and Lucia Pica add the final bit of polish to a story that feels effortless.

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Mag Stand: i-D’s Quirky Covers

May 9th, 2012 |Posted by Janelle

The always eclectic cover selection for i-D Magazine never fails to impress. For summer celebrities, models, designers and Roitfelds (they are in a class by themselves) share the cover space along with some of the best models around. Naturally, No matter who winds up on the front page of i-D, the images are guaranteed to be, beautiful, original and sealed with a tell-tale wink. The Lights, Camera, Action issue celebrates all things imbued with star quality – see more about this on i-D Online. We can’t pick favorites from the Spring issue covers – though it is nice to see Agyness Deyn right back where she belongs, winking back at us from the pages of a glossy.

Agyness Deyn by Scott Trindle

Felicity Hayward by Mark Lebon | Raf Simons by Willy Vanderperre

Andrej Pejic and Dree Hemingway by Matt Jones

Andrew Garfield by Alasdair McLellan | Julia Restoin-Roitfeld by Mario Sorrenti

Arizona Muse by Kayt Jones

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The Biz: Raf’s Moment, Vogue’s Age Limit

May 3rd, 2012 |Posted by Janelle

Man of the moment, Raf Simons covers the latest issue of i-D Magazine in an impressive shot by Willy Vanderperre. Inside, the newly minted Dior designer muses on his final collection for Jil Sander | I-D ONLINE

In a move that surprises no one, Vogue has issued a ban on models under the age of 16. Good thing they got that Vogue Italia cover with the 14 year old Thairine Garcia out for April, because the ban goes into effect with the June issues.

One has to wonder though, how much of this is lip service and how much is going to usher in legitimate change? Girls are still scouted while they are tweens, placed on development boards, sent out on jobs, etc. regardless of whether or not Vogue decrees under 16 year old models unconscionable. That said, having the world’s most prominent magazine take a stand for the rights of models is a major step in the right direction. | NY TIMES

Hong Kong’s YGM is in talks to buy Aquascutum, good news for the troubled label that recently fell into administration. Considering the shared heritage and trench coat stronghold that Burberry and Aquascutum share, it is interesting to look at the differences between the two brands. | WSJ

Experience Australian fashion week through the eyes of photographer Sonny Vandevelde – brace yourself for some bold color. | NY TIMES

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Raf Revival

April 9th, 2012 |Posted by Janelle

Now that the months of Dior speculation are over and Raf Simons is confirmed for the job, there is a lot to look forward to. Sure we will all miss the bombastic, over the top spectacle of John Galliano’s now legendary collections, but there is no doubt that the house is in capable hands with Simons.

Raf’s Dior debut doesn’t happen until July, but there are more than a few trends from Simons’ days at Jil Sander that we wouldn’t mind seeing on the runways again. Take a look at four Raf fashion statements that wouldn’t look out of place at Dior.

F/W 09 – SCULPTURAL GOWNS

Years before the Dior opportunity was even a prospect, Simons was already using couture techniques in his designs. We could easily see one of the graceful shapes from F/W 09 show resurfacing in his work for Dior.

Freja Beha Erichsen by Patrick Demarchelier for British Vogue August 2009

F/W 11 – BOLD FLORALS

Though he’s associated with minimalism, Simons has never been print-phobic – he’s especially partial to floral patterns in his designs for men and women. Given how ladylike Dior’s image has been lately, it wouldn’t surprise us at all to see Raf show a few of those flowers come couture.

Raquel Zimmermann by Steven Klein for American Vogue

S/S 08 – TRANSPARENCY

Simply put, no one plays with transparency better than Raf does. Whether he’s using swaths of see through tulle, or resurrecting fringe from its country-western trappings, Raf is a master of showing skin with subtlety.

Kasia Struss by Willy Vanderperre for Jil Sander S/S 08

S/S 12 – RETRO MODERNISM

Though Dior has been led by a series of very different men in the years since Christian Dior’s death, each of his successors has been adept at translating the master’s celebrated New Look into something modern. If Simon’s last two collections for Sander showcase anything, it is his ability to cull from vintage source material, while keeping things current.

Natasha Poly by Willy Vanderperre for Jil Sander S/S 12

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Striking A Chord

February 8th, 2012 |Posted by Janelle

This season has been full of striking ads and the latest batch doesn’t disappoint when it comes to arresting visuals.

ALEXANDER McQUEEN
Ph. David Sims | Stylist: Camilla Nickerson

McQueen goes angelic for S/S with Zuzanna Bijoch posing in a heavenly Sims shot that calls to mind classic religious imagery.

CELINE
Ph. Juergen Teller

Juergen’s ads for Celine are instantly recognizable, but throw in the all star cast of Marie Piovesan and Stella Tennant and you have the makings of an unforgettable ad.

PRABAL GURUNG
Ph. Daniel Jackson | Stylist: Tiina Laakkonen | Hair: Didier Malige | Makeup: Hannah Murray

Is there anything Candice Swanepoel can’t do? The South African beauty pulls off dark hair and some serious yoga poses in the debut ads for Prabal’s label. Those stunning violet dresses from the show have never looked better.

EDUN
Ph. Ryan McGinley | Models: Bradley Soileau, Charlotte Free, David, Dempsey Stewart, Ehren Dorsey, and Herieth Paul

Butterflies float across the page in Ryan McGinley’s ethereal shots for Edun. The soft colors and cast of ultra-cool newcomers makes this shoot memorable.

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