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Spring Forward

January 29th, 2014 |Posted by jonathanshia

You wouldn’t know it from the frigid cold gripping New York City at the moment, but spring is just around the corner, and that can only mean one thing: new campaigns. After our round­ups of the best Spring 2014 womenswear ads (here and here), we thought it was time to give the guys their fair due. Here’s our picks for some of our favorite men’s campaigns for the season, all of them featuring rich explosions of color to help us through these dreary, gray winter days.

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Hugo Boss HUGO line
Last July, photographer Pierre Debusschere hit the Utah salt flats—home of the famed land­speed trials so powerfully illuminated in Rachel Kushner’s breakout 2013 novel The Flamethrowers— for Hugo Boss’ energetic, athletic younger label. Victor Nylander, Sung Jin Park, and Andrew Westermann are joined by Caroline Brasch Nielsen and Kasia Struss and the lambent, translucent hues of what look like shimmering mirages, add a soft tinge of glowing color to the blinding whiteness of the pristine sodium crust.

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Jil Sander
The namesake designer may be once again dearly departed, but she has left her artistic, distinctly modernist fingerprints all over the house’s latest campaign, shot by David Sims. Ben Waters and Edie Campbell wear their sharp, graphic ensembles —distressed plaid for him and tangled florals for her against a faded background combining the strictest geometry with the soft delicacy of nature.

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Kenzo
In their second collaboration with Maurizio Cattelan and Pierpaolo Ferrari‘s idiosyncratic art magazine Toilet Paper, designers Humberto Leon & Carol Lim have demonstrated their revolutionary talents extend far beyond their charming runway designs. A relaxed Devon Aoki perches upon a trout carried on Paul Boche‘s shoulders, both of them dressed in a soothing, swaying ripple print inspired by the surf of Leon and Lim’s native Southern California and lit by the harsh glow of red neon.

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Patrik Ervell
After making a stunning campaign début with his stark black ­and­ white images of Max Von Isser in an overgrown field last Fall, Ervell enlisted up ­and­ coming photographer Daniel Sannwald (New York: Management + Artists, Paris: Management + Artists) for an appropriately luminous series of images that find Michael Lange wearing his sailing­ inspired pieces against the digitally enhanced shine of an impossibly rich and vibrant oceanic sunset.

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Salvatore Ferragamo
The Italian house’s campaigns can sometimes have an anodyne feel of anonymous luxury to them, but Spring finds Mert Alas and Marcus Piggott (Art Partner) bringing a vivid pop of classic Modernism to their images. Stalwarts Sean O’Pry and Daria Werbowy bask in the radiant warmth of the sherbet­colored angles and columns that bring to mind the cheery, iconic designs of the Mexican Pritzker Prize–winning architect Luis Barragán.

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Posted in: boys,General news

Y-3 The Story is in the Past

July 2nd, 2012 |Posted by Janelle

Past is present for Y-3, the sport-luxe brand’s unique new campaign by Collier Schorr features Caroline Brasch Nielsen, Victor Nylander & Thomas Sottong on the edge of wilderness, clad in those elegantly nomadic looks from the F/W show styled by Jay Massacret with art direction by Lloyd and Co.

The campaign film, ‘The Story is in the Past’ directed by Schorr, continues with this exploration of time and place. As the camera loops around a central makeshift structure, we become more and more immersed in the story unfolding. What are you seeing? What are you hearing? A struggle, a dance, a longing for intimacy?

As time passes these images repeat, interrupted by fragments of what may or may not be real. Nothing is clear, the story is transmitted through the distortions, glitches, crackling and dust which punctuate the film.

The dramatic mood of the film and the starkly beautiful ad imagery makes for a one of a kind take on the rustic side of sportswear.

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Posted in: General news

Edit of the Week : A Simple Plan

June 1st, 2012 |Posted by Janelle

A good story doesn’t need a lot of bells and whistles, sometimes the very best rely on tenants of simplicity. Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists) creates an elegant exploration of denim in the latest Vogue Japan with a little help from master stylist George Cortina. Taking one of the most commonplace (and often boring) materials and making editorially relevant is no small feat, but Cortina pulls it off masterfully. On the backs of Marte Mei van Haaster, Katryn Kruger & Victor Nylander the pieces come alive and pared down hair and makeup by Anthony Turner and Lucia Pica add the final bit of polish to a story that feels effortless.

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100 Views of Men

September 7th, 2011 |Posted by Betty

Like most people, we love a good list. Client Magazine’s new book: 100 Faces of 2011 is out and it’s full of their favorite men, from Brazilian favorites like Marlon Texeira and Francisco Lachowski to industry staples Sean O, Simon and Clement to newbies Jacob Young and Sam Lawson. Here’s a preview of some of the cooler images and newer faces from the book. For the full list of 100 and to buy/download the book, click here. Tell us your favorites and anyone you think they forgot in the comments.


Marlon Teixeira was hearted by Client as their face of 2011 (ph by Dimitris Theocharis)


Sebastian Sauvé is beautiful in color or black and white (ph by Ian Cole)


Kristiina Wilson captures Rob Evans uber masculinity


As one of the Burberry campaign faces, Jacob Young only gets better with age, photographed by Ian Cole.


It’s easy to see why Dior Homme loves Victor Nylander (ph by Dennis Stenild)


We adore Corey Baptiste‘s million dollar smile (by Kristiina Wilson)


Who doesn’t love twins? Especially the Stenmark twins (Jordan and Zac)… (by Ian Cole)


We’re so glad that Paul Boche is finally getting his due this season (by Kristiina Wilson)

For Kristiina Wilson images, styling by Michelle Carimpong

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Posted in: boys,General news

Shadow Play

December 17th, 2010 |Posted by Betty

Staying true to the Dior Homme aesthetic, Willy Vanderperre and Olivier Rizzo present the pristine new S/S 11 campaign fronted by new face Victor Nylander.

Image courtesy of Ford Homme

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