Blog Archives

Campaign Confidential

January 3rd, 2013 |Posted by Janelle

Luxury powerhouses have unleashed their S/S campaigns with great fanfare, but which brand’s spring outlook are you liking best? Take a look at some of the best brand new campaigns on the scene and let us know your faves in the comments.


MULBERRY

Emma Hill (Designer) | Tim Walker (Photographer) | Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme (Art Direction) | Shona Heath (Set Design) | Jane How (Stylist) | Sam McKnight (Hair) | Val Garland (Makeup) | Meghan Collison (Model)

Tim Walker‘s dreamy imagery has come to define the Mulberry campaign look for a few seasons now and the brand’s latest starring Meghan Collison, takes the party underwater setting Meghan against a undersea backdrop of soft pastels and coral that perfectly coordinates with the line’s feminine S/S collection.


VERSACE


Mert Alas and Marcus Piggott
 (Photographer) | David Bradshaw (Fashion Editor/Stylist) | Melanie Ward (Fashion Editor/Stylist) |Giovanni Bianco (Art Director) |

Giovanni Bianco (Art Director) | Daria WerbowyEdward WildingJoan SmallsKacey CarrigKate Moss &Veit Couturier  (Models)

More is always more in the world of Versace and for S/S they pull out all the stops with a stylized campaign filled with supermodels, bold color and enough drama to fill an entire operetta. Mert Alas and Marcus Piggott create a blue tinted world of beauty, sensuality and references to mythology.


GIORGIO ARMANI

Giorgio Armani (Designer)| Mert Alas and Marcus Piggott (Photographers) Models: Saskia de Brauw & Roch Barbot

Sophistication is key in the world of Armani and Saskia de Brauw serves as the perfect incarnation of the Armani woman in the brand new S/S ads. Poised, refined and of course clad in crisp suiting straight of the runway, de Brauw shines in Mert Alas and Marcus Piggott‘s seamless images.


GIVENCHY

Riccardo Tisci (Designer) | Mert Alas and Marcus Piggott (Photographer) |Carine Roitfeld (Fashion Editor/Stylist) | Mathias Augustyniak & Michael Amzalag (Art Director) Models: Francisco PeraltaKate MossMariacarla Boscono

Givenchy usually goes for high concept campaign shots, but this season the line tones it down with striking black and white portraits. The new campaign even features the ultimate scene stealer, Mariacarla Boscono‘s daughter, Marialucas.


PRADA


Miuccia Prada
 (Designer) | Steven Meisel (Photographer) | Olivier Rizzo (Fashion Editor/Stylist) | Guido Palau (Hair Stylist) | Pat McGrath (Makeup Artist) | Ashley Brokaw (Casting Director) Models: Eva HerzigovaIrene HiemstraIrina KravchenkoKirsten OwenMaartje VerhoefSasha PivovarovaSaskia de BrauwSung Hee KimVanessa Axente

Miuccia’s eclectic collection finds its way onto the backs of a multi-generational cast featuring a series of notable models from the past 20 years. The striking Steven Meisel helmed campaign celebrates the uniqueness of the Spring collection and its undeniable visual impact; when you have great clothes and great models what more do you need.

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Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

Kenzo

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

RAF SIMONS RUN FALL RUN from 254⚡FOREST on Vimeo.

Mulberry

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

Prada

All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.

Givenchy

It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

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The Digest

April 16th, 2012 |Posted by Janelle

A curated selection of the week’s best fashion imagery.

 Danni Li by Trunk Xu for Harper’s Bazaar China
A visually striking story featuring outfits crafted solely from hand cut paper by chinese traditional paper-cutting artists – truly inspiring. (View full story)

Frida Gustavsson by Tim Walker for American Vogue May 2012
Julien d’Ys‘s one of a kind coral headpiece elevates an already exquisite Alexander McQueen dress. Definitely one of the more fantastical things we’ve seen from American Vogue recently.  (View full story)

Marie Piovesan by Fabien Baron for Interview
No one does the whole black / white / minimal / stark thing better than Fabien and this Interview story is an appropriately dramatic showcase for the season’s couture.  (View full story)

Toni Garrn by Camilla Akrans for Vogue Italia
An atmospheric beauty shoot featuring the flawless Ms. Garrn looking like something out of a Hitchcock flick. Summerton’s skill with lighting is really on display here. (View full story)

Acne Paper by Viviane Sassen
A shock of electricity, filled with color and energy – just what you’d expect from Acne paper . (View full story)

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Putting On The Ritz

March 19th, 2012 |Posted by models.com

American Vogue
Tim Walker
Grace Coddington
Kate Moss
Julien d’Ys Stephane Marais

Queen Kate returns to her throne at Paris’ eternal hotspot, The Ritz and she brings along a few friends with her. Walker creates a surreal vision of opulence taking full advantage of the hotel’s regal redesign and all the world’s finest couture. Kate looks majestic and her ladies in waiting, Josephine Skriver, Mirte Maas, Patricia van der Vliet, and Sigrid Agren are a dream. We know J.Lo snagged the cover of Vogue’s shape issue but with a story this good inside, we can’t help but wish Kate was on Vogue’s front page this month instead.

View the full story at VOGUE.COM

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Little Monsters

February 14th, 2012 |Posted by Janelle

If you break from your busy fashion week schedule to take a look at one editorial, it ought to be Love Magazines imaginative and raw Tim Walker story, ‘The Origin of Monsters’ featuring Kristen McMenamy. Arachnophobes might want to skip this one, but everyone else can enjoy the spooky mix of oversized insects and a host of prime pieces with unusual origins chosen by Katie Grand. There is some vintage Dior couture (you may remember the golden armor from 06) a couple of chain mail headdresses from the Royal National Theater and of course the edgy editorial prerequisite, Alexander McQueen. It might be too early to start picking 2012′s best stories, but Kristen as an otherworldly, monster slayer certainly qualifies as a standout.

FOR MORE ON LOVE CHECK OUT THEIR WEBSITE THELOVEMAGAZINE.CO.UK

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Campaign Candy

January 9th, 2012 |Posted by Janelle

MULBERRY

Mulberry’s spring ads are the stuff of Tumblr dreams, Lindsey Wixson, Frida Gustavsson and a giant melting ice cream cone by Tim Walker? The sugar level is off the charts, but who can resist such a sweet treat?! Shot on location in Brighton with set design by  Andy Hillman and styling by Edward Enninful, the girlish ads are joyful and creative. Those cream colored Bayswater satchels and bright high heeled wedges are almost as tempting as the massive hard candies.

ROBERTO CAVALLI

Steven Meisel takes three legendary supers and one outstanding newbie to create a classically minded campaign. Naomi Campbell, Kristen McMenamy, Karen Elson and Daphne Groeneveld join forces for a striking ad that brings to mind Avedon’s epic Versace ads from the 80s.

PROENZA SCHOULER

Natasha Poly as a modern pin up girl is a campaign concept we can get behind. Willy Vanderperre and Olivier Rizzo create an enticing series of images that capitalize on Ms. Poly’s natural allure and the appealing mix of pattern & texture found in Proenza’s spring collection. The clothes are front and center here and they look phenomenal: sign us up for a pair of those heels!

AKRIS

Akris is known for their appealing take on minimal fashions and the spring campaign takes that idea and runs with it. Karim Sadli shoots Daga Ziober in the backseat of a vintage car wearing Albert Kriemler’s gorgeous designs.

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World Traveler

November 2nd, 2011 |Posted by Janelle

British Vogue and Tim Walker take Kirsi Pyrhonen to Mongolia for a story that mixes tradition and fantasy. As one of the last Brit Vogue shoots helmed by Kate Phelan, the story takes on special significance and Walker’s dreamy style is always alluring. Sporting outlandish makeup by Petros Petrohilos and undone hair by Duffy, Kirsi looks like a character from a fairytale. The juxtaposition between the finery of the seasons key looks and the beauty of authentic pieces sourced from the location only adds to the unique feel of the story.

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Toy Story

October 11th, 2011 |Posted by Janelle

As two of fashion’s most popular doll-faces Kirsi Pyrhonen and Audrey Marnay make frequent appearances in editorials that call for otherworldly beauty. In the latest Vogue Italia  Tim Walker casts the duo as wind up toys, complete with marionette inspired makeup and mechanical add-ons. With a sly nod to drag legends the Cockettes, fairytale styling by Jacob K and a few puppets added for good measure, Walker creates images that are unmistakably his.

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