In Theory

February 6th, 2014 |Posted by Janelle

Olivier Theyskens takes the creative reigns of Theory‘s SS14 campaign and the end result is every bit as sophisticated as you’d imagine. Stella Tennant and Clement Chabernaud take center stage in black and white images from Lachlan Bailey (Paris: Management + Artists, New York: Management + Artists) that were shot on location in Brooklyn. With Ludivine Poiblanc (New York: Management + Artists, Paris: Management + Artists) providing styling and Christopher Simmonds art directing, the minimalist campaign portraits offer a less is more take on glamour that is right in line with Theory’s trademark elegance.







Posted in: General news

Campaign Candy

January 25th, 2013 |Posted by Janelle

Appealing new ads from fashion’s young, innovative designers.


The S/S ads from Proenza are all about a dreamy mood and David Sims‘ imagery featuring the cooler than thou duo of Julia Nobis and Irina Nikolaeva creates a strong, yet ethereal vibe that goes well with the brand’s eclectic Tumblr influenced collection. The mismash of visual styles and inspirations found on the social media site are mirrored in Sims’ colorful, collage approach to the campaign.


Even before Olivier Theyskens took the helm at Theory the brand was about the kind of effortlessly beautiful clothes that girls want to wear. Now that Theyskens is heading things, the famed designer has added an appealingly cool vibe to the collections and the line’s seasonal imagery. Girl of the moment, Wylie Hays is front and center in Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists)’s stark shots as is a highly covetable new Theory handbag.


Phillip Lim hits the streets with a stylish campaign that shows you just how much his designs stand out. Katryn Kruger and Franzi Mueller strut down crowded NYC sidewalks in head to toe Lim working those chic Spring patterns and bringing the punky 3.1 look to life in Alessio Bolzoni‘s ad images.


Balmain keeps it simple with a beautiful David Sims campaign featuring Manon Leloup. When you have a beautiful girl and the intricately decadent designs of Olivier Rousteing, you don’t need much more to entice your audience.

Posted in: General news

Mean Girls

October 22nd, 2012 |Posted by Janelle

Cool girls have always been a source of editorial inspiration; open up any magazine under the sun and you’ll see a profile on a budding it-girl, page after page of models with just the right attitudes and a general focus on the kind of women that inspire adoration. We can’t help but be fascinated by an editorial that heads back to the schoolyard and focuses on all things cool – suburban style.

In the latest New York Times Magazine Tyrone Lebon shoots the fresh cast of Juliana Schurig,Kremi Otashliyska, Kate King, Hannah Holman and Charlene Almarvez looking like a bunch of private school escapees. Wearing the latest looks from Band of OutsidersTheoryJ.W. Anderson and more, all selected by Sara Moonves, the haute fashion high schoolers seem ready to teach a course on style, but will they let you sit at their table come lunch period? Check out the full story on NYT.

Hair: Tamara Mcnaughton | Make-Up: Francelle Daly | Nails: Megumi Yamamoto


Posted in: General news