New Ground

May 15th, 2012 |Posted by Betty

Last fall, Virgine Magazine’s inventive editorial with everyday objects as “clothing” caused quite a stir on the web. The whole team is back under a new moniker, The GROUND Magazine. We chatted with editor-in-chief Ryan Yoon on the relaunched and redesigned glossy.

MDC: Why the name change from Virgine to The GROUND?
Ryan Yoon
: We had to change the name because of possible conflict with Virgin Enterprise

MDC: What was your vision in the magazine’s redesign?
RY:
The GROUND Magazine is introducing a multiplicity of voices that parallel with the theme “Time” through “Connect,” “Charity” and “Cross Over & Innovation.”

MDC: One sentence that describes it.
RY:
A new platform bringing creatives together.

MDC: Interesting interviews for this issue?
RY:
Robert Polidori, Magnum Photos, Ralph Rucci, Lydia Hearst, Tommy Ton, Emma Summerton, Sebastian Kim, Vladimir Restoin-Roitfeld

MDC: Where can we find it?
RY:
It will be available in New York, Paris, London, Milan, Seoul, Tokyo and soon available online at The GROUND and Milk MADE


The Ground, photo by Magnum photographer, Herbert List


Sky Ferreira by Chek Wu


Dorothea Barth Jorgensen by Nicholas Ong


Mila Krasnoiarova by Robert Hamada


Lydia Hearst by Ryan Yoon


Tabea Kobach by Seiji Fujimori


Vladimir Restoin-Roitfeld by Seiji Fujimori

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Snapshot: Julia Samersova

June 2nd, 2009 |Posted by Betty

We ask casting director Julia Samersova / Cast Inc., who just launched her website, 5 questions.

1-Why do you love casting?

The thing I adore about casting the most is finding a raw talent first and watching the model blossom into a star. It is an amazing feeling to know that you possess an eye and have your finger on the pulse of what is to come next. I love meeting all these young kids and listening to their “stories”. I also really love understanding what my clients need and providing them with the best model possible for their brand or project.

2- Name an inspirational person in fashion to you.

My mother. As a hair stylist in the 1980’s, she would always bring home magazines from the salon. Vogue, Harper’s etc. I was a very young girl at the time and fascinated with models. I went on to make HUGE collages out of cut up Vogues. They still hang in my mother’s house. Linda, Christy, Naomi, Cindy, etc. All over the walls. When I applied for an internship at Company Management in 1993, I actually knew how to answer the questions of “who is your favorite photographer and stylist” etc. I owe the worship of models and fashion to my mother and Michael Flutie for hiring a 17 year old girl from Brooklyn. He had a vision and I am eternally grateful to him for my entire career.

3- Favorite new faces of this past season.

Katie Fogarty. Her professionalism and high energy and smile. I just love her and so do all my clients. Tabea Kobach, for her otherworldly presence and eyes. Madisyn Ritland is just gorgeous. Constance Jablonski, because she is a throw back to a real SUPERMODEL. Imogen Morris-Clarke, because she is the epitome of cool to me.

4- All time favorite model.

Renee Simonsen. Because she is the 1st model I was obsessed with when I was very very young and she reminds me of Rianne Ten Haken, who is one of my all time faves. Models who actually knew how to model and gave 100% of themselves every single time. They shine! They are aspirational to women all over the world.

5- In these times of recession, why is it still so important for clients to use a casting director?

Because in the long run, a casting director, with their knowledge and expertise and relationships, can save the client a lot of money by knowing the market place and how to negotiate rates.

Saving a few thousand on a shoot and hiring the wrong model, can end up costing the client thousands in reshoots and production costs. The most important part of casting is not only to find a beautiful face, but a model that can really perform for a client. A good CD should be connected enough and experienced enough where they can recommend only those types of models.

Check out Julia’s brand new website, Castinnyc.com.

Julia Samersova.

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