Anyone who paid close attention to the collections can tell you about the season’s biggest trend – volume, but few can bring it to life the wayV Magazine can. Sølve Sundsbø andBeat Bolliger take the larger than life proportions glimpsed on the runway and capture them in all their expansive glory on the back of Suvi Koponen. Luxe pieces from Giorgio Armani, Prada, Dior and Chanel are showcased in glorious fashion and the explosive hair by Didier Malige works perfectly with the voluminous theme.
We’ve all seen enough fashion films featuring slow motion models whose hair blows elegantly in the wind and though there is nothing wrong with that per se, the most engaging campaign movies we’re seeing this year break from the tried and true formulas. Going for over the top humour, cinematic imagery or full on designer commentary, these brand new campaigns excite and delight.
T BY ALEXANDER WANG S/S 13
We last saw Anjelah Johnson’s Bon Qui Qui character on old episodes of Mad TV, but she’s back and has upgraded from her old job at King Burger. Starring as a sales associate at Wang’s trendy Soho boutique, Bon Qui Qui manages to insult everyone from Alessandra Ambrosio to A$AP Rocky with her in your face brand of customer service. For anyone who has ever worked retail, or had an especially crazy shopping experience this clip will make you crack a smile.
CALVIN KLEIN PRESENTS PROVOCATIONS
Calvin Klein has a long history of memorable advertisements that push boundaries with a strong dose of sex appeal and their latest fashion film, Provocations adds to their oeuvre with a slick Fabien Baron helmed vision of minimalist eroticism. Starring actor, Alexander Skarsgard and Suvi Koponen, the avant garde ad provides some truly remarkable imagery.
Less is more in Olins’ take on the seasons’ most appealingly minimalist pieces. Styled to perfection by McKimm, the luxurious runway pieces especially sleek – even Miuccia Prada’s decadently girlish collection manages to seem stripped down in these stark images. Suvi proves the perfect muse for the current mood and with her slick hair by Esther Langham and glistening skin courtesy of Sally Branka, she embodies modern, nonchalant chic.
When we think of David Sims we think of stark black and white portraits, an avant garde take on minimalism, a thousand American Vogue studio stories featuring Raquel Zimmermann and countless other familiar Sims favorites. Not one to rest on his laurels, Sims goes off in a wildly psychedelic direction forAlexander McQueen‘s campaign film featuringSuvi Koponen. Where the campaign was all about pop colors and those exquisite fall looks – complete with iconic visor shades – the video plays out like a kinetic video game. With all the flashing lights and mind bending moments it is a little hard to take in the clothes, but Sims certainly knows how to get your attention.
The impact of street-style bloggers on the current fashion scene is undeniable. Whether you’re following every Lookbook.nu update or watching photogs like Garance Doré and Tommy Ton make their way into the pages of Vogue, it is hard to escape the blog phenomenon. This month’s British Vogue gives a wry twist on the trend with Raymond Meier‘s colorful street-style inspired editorial starring the stunning Suvi Koponen.
At first glance these pictures definitely look like something you’d see on a fashion Tumblr. You’ve got all the tell-tale tropes; girl toting motorcycle helmet in outfit unfit for a motorcycle – check, beleaguered editor carrying not one but two seasonal it-bags – check, Anna Dello Russo approved cherry hat – check. Stylist Charlotte Pilcher has certainly done her homework and it shows. The look at me (and please take my picture) over-the-top-ness of each look mimics the trend without ever verging into parody.