StylistJane How (Art Partner) recreates Linda’s signature style with a mix of archival pieces from Linda’s wardrobe alongside new designs by daughter, Stella McCartney. Luchford’s dreamy snapshots serve to compliment the easygoing, late 70s vibe of the fashions, while Suvi Koponen takes the lead role capturing Linda’s spirt and ebullient energy.
Anyone who paid close attention to the collections can tell you about the season’s biggest trend – volume, but few can bring it to life the wayV Magazine can. Sølve Sundsbø andBeat Bolliger take the larger than life proportions glimpsed on the runway and capture them in all their expansive glory on the back of Suvi Koponen. Luxe pieces from Giorgio Armani, Prada, Dior and Chanel are showcased in glorious fashion and the explosive hair by Didier Malige works perfectly with the voluminous theme.
We’ve all seen enough fashion films featuring slow motion models whose hair blows elegantly in the wind and though there is nothing wrong with that per se, the most engaging campaign movies we’re seeing this year break from the tried and true formulas. Going for over the top humour, cinematic imagery or full on designer commentary, these brand new campaigns excite and delight.
T BY ALEXANDER WANG S/S 13
We last saw Anjelah Johnson’s Bon Qui Qui character on old episodes of Mad TV, but she’s back and has upgraded from her old job at King Burger. Starring as a sales associate at Wang’s trendy Soho boutique, Bon Qui Qui manages to insult everyone from Alessandra Ambrosio to A$AP Rocky with her in your face brand of customer service. For anyone who has ever worked retail, or had an especially crazy shopping experience this clip will make you crack a smile.
CALVIN KLEIN PRESENTS PROVOCATIONS
Calvin Klein has a long history of memorable advertisements that push boundaries with a strong dose of sex appeal and their latest fashion film, Provocations adds to their oeuvre with a slick Fabien Baron helmed vision of minimalist eroticism. Starring actor, Alexander Skarsgard and Suvi Koponen, the avant garde ad provides some truly remarkable imagery.
Less is more in Olins’ take on the seasons’ most appealingly minimalist pieces. Styled to perfection by McKimm, the luxurious runway pieces especially sleek – even Miuccia Prada’s decadently girlish collection manages to seem stripped down in these stark images. Suvi proves the perfect muse for the current mood and with her slick hair by Esther Langham and glistening skin courtesy of Sally Branka, she embodies modern, nonchalant chic.
When we think of David Sims we think of stark black and white portraits, an avant garde take on minimalism, a thousand American Vogue studio stories featuring Raquel Zimmermann and countless other familiar Sims favorites. Not one to rest on his laurels, Sims goes off in a wildly psychedelic direction forAlexander McQueen‘s campaign film featuringSuvi Koponen. Where the campaign was all about pop colors and those exquisite fall looks – complete with iconic visor shades – the video plays out like a kinetic video game. With all the flashing lights and mind bending moments it is a little hard to take in the clothes, but Sims certainly knows how to get your attention.