Supernormal

August 13th, 2014 |Posted by Janelle

Mert Alas and Marcus Piggott (Art Partner) ditch their superglossy style in favor of the naturalistic in this picturesque story from W Magazine‘s star studded September issue. The glamour is still there (it’s hard to shoot a cast this gorgeous without infusing some glamour into the images) but the focus is on the normal, unfussy charm of t-shirts, jeans and hoodies. Led by Kate Moss the beautiful cast poses understated pieces chosen by Edward Enninful, stripped of the gowns and finery the group looks at completely at ease – more like a gathering of good friends than a group of the world’s top models. Daria Werbowy, Mariacarla Boscono, Raquel Zimmermann, Saskia de Brauw, Lara Stone, Suvi Koponen, Meghan Collison, Anna Ewers, Mica Arganaraz, Daan van der Deen, Filip Hrivnak and Steve Milatos make for a gorgeous group – especially in the shots where they’re sporting skivvies and smiles.

View the entire portfolio on W Magazine.com

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Gucci’s Girls

July 3rd, 2014 |Posted by Janelle

Gucci has always had a clear understanding of its ideal woman and each season it picks a cast that reflects that ethos. This time around Frida Gianinni and co. take things one step further with a campaign featuring seven top models who exemplify the modern Gucci woman. Anja Rubik, Joan Smalls, Raquel Zimmermann, Nadja Bender, Suvi Koponen, Karmen Pedaru and Natasha Poly  feature in stylized shots by Mert Alas and Marcus Piggott. (Art Partner) In a season filled with high concept campaigns it’s refreshing to see ads where the clothes and the girls are at the forefront. The collection’s pastel tones and ultra-luxe accessories are front and center in the simple studio shots that make every item look like a must have.

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Through the Lens

March 21st, 2014 |Posted by Janelle

The legacy of Linda McCartney lives on in the pages of British Vogue with an atmospheric story by Glen Luchford (Art Partner) reminding us all of the celebrated photographer and animal rights activist’s natural charms.

Stylist Jane How (Art Partner) recreates Linda’s signature style with a mix of archival pieces from Linda’s wardrobe alongside new designs by daughter, Stella McCartney. Luchford’s dreamy snapshots serve to compliment the easygoing, late 70s vibe of the fashions, while Suvi Koponen takes the lead role capturing Linda’s spirt and ebullient energy.

The accompanying film with its Wings soundtrack and home movie feel gives a complete portrait of Linda as a mother, image maker and enduring icon. See the teaser film below and the full film in the Vogue UK iPad app.

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First Look : Blown Away

July 9th, 2013 |Posted by Janelle

Anyone who paid close attention to the collections can tell you about the season’s biggest trend – volume, but few can bring it to life the way V Magazine can. Sølve Sundsbø and Beat Bolliger take the larger than life proportions glimpsed on the runway and capture them in all their expansive glory on the back of Suvi Koponen. Luxe pieces from Giorgio ArmaniPradaDior and Chanel are showcased in glorious fashion and the explosive hair by Didier Malige works perfectly with the voluminous theme.

Makeup – Yadim | Nails – Honey (Exposure NY)

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All Images Solve Sunsbo for V Magazine | Images Courtesy V Magazine 

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Movie Moment

February 4th, 2013 |Posted by Janelle

We’ve all seen enough fashion films featuring slow motion models whose hair blows elegantly in the wind and though there is nothing wrong with that per se, the most engaging campaign movies we’re seeing this year break from the tried and true formulas. Going for over the top humour, cinematic imagery or full on designer commentary, these brand new campaigns excite and delight.

T BY ALEXANDER WANG S/S 13

We last saw Anjelah Johnson’s Bon Qui Qui character on old episodes of Mad TV, but she’s back and has upgraded from her old job at King Burger. Starring as a sales associate at Wang’s trendy Soho boutique, Bon Qui Qui manages to insult everyone from Alessandra Ambrosio to A$AP Rocky with her in your face brand of customer service. For anyone who has ever worked retail, or had an especially crazy shopping experience this clip will make you crack a smile.


CALVIN KLEIN PRESENTS PROVOCATIONS

Calvin Klein has a long history of memorable advertisements that push boundaries with a strong dose of sex appeal and their latest fashion film, Provocations adds to their oeuvre with a slick Fabien Baron helmed vision of minimalist eroticism. Starring actor, Alexander Skarsgard and Suvi Koponen, the avant garde ad provides some truly remarkable imagery.


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Alber Elbaz is one of fashion’s true characters, so it is great to see the Lanvin campaign inject some of the designer’s personality into the mix with Elbaz providing running commentary on the Steven Meisel images of Christian GarciaDaria StrokousKarlie KlossKristoffer HasslevallMichael Lange and Saskia de Brauw. Alber’s enthusiasm is downright contagious – we wouldn’t mind hearing his commentary on every Lanvin video from here on!

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Minimal Mood

January 22nd, 2013 |Posted by Janelle

Josh Olins.
Alastair McKimm.
Suvi Koponen.
Vogue China.

Less is more in Olins’ take on the seasons’ most appealingly minimalist pieces. Styled to perfection by McKimm, the luxurious runway pieces especially sleek – even Miuccia Prada’s decadently girlish collection manages to seem stripped down in these stark images. Suvi proves the perfect muse for the current mood and with her slick hair by Esther Langham and glistening skin courtesy of Sally Branka, she embodies modern, nonchalant chic.

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McQueen’s Acid Trip

July 24th, 2012 |Posted by Janelle

When we think of David Sims we think of stark black and white portraits, an avant garde take on minimalism, a thousand American Vogue studio stories featuring Raquel Zimmermann and countless other familiar Sims favorites. Not one to rest on his laurels, Sims goes off in a wildly psychedelic direction for Alexander McQueen‘s campaign film featuring Suvi Koponen. Where the campaign was all about pop colors and those exquisite fall looks – complete with iconic visor shades – the video plays out like a kinetic video game. With all the flashing lights and mind bending moments it is a little hard to take in the clothes, but Sims certainly knows how to get your attention.

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Clean Sweep

June 7th, 2012 |Posted by Janelle

Modern minimalism with a shot of color reigns supreme in Josh Olins‘s sleek British Vogue story. Styled by Lucinda Chambers and featuring heaps of Celine, Marni and Dries Van Noten, the story represents a thinking woman’s idea of chic, an ideal encapsulated in the striking Suvi Koponen. Pared down hair & makeup by Samantha Hillerby and Samantha Bryant, completes the look with style and panache.

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