Charlotte Hoyer does Dolce right. Surrounded by handsome boys and wearing the label’s signature boudoir chic, the Scandinavian stunner’s sultry turn in Vogue Russia captures the mood of Dolce’s S/S collection perfectly. Joined by Chris Pulliam, Reid Prebenda, Steve Gold and David Fair the steamy Tom Munro series plays on the notion that one woman can have any man entangled in her web with the right amount of allure.

The resurgence of the supermodel isn’t just for the ladies, now more than ever companies are going back to their tried and true favorite male models. Familiar faces like Jamie Dornan, Oriol Elcacho and Steve Gold are snagging major campaign space, appearing in ads for the likes of Armani, Iceberg and Bally. While new faces dominate the catwalks of Milan and Paris the good old boys are front and center in campaigns. When the stakes are as high as they are now the industry relies on proven talents to push product – nothing beats a face you can trust.

Jamie Dornan for Giorgio Armani, Steve Gold for Iceberg & Oriol Elcacho for Bally