Versace‘s latest campaign offers a bold take on the brands iconography. We’ve come to associate Versace with all things overtly sexy, but Mert Alas and Marcus Piggott‘s F/W campaign shows a darker side with atmospheric shots starring Saskia de Brauw and Sean O’Pry. The powerful pictures have a larger than life and cinematic feel, with both models displaying graceful poise.
When asked in WWD about the change in image, Donatella offered this explanation: “For me, it is expected to have the blonde girl, the sexy girl, and this is what Versace meant recently, but I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”
Art Direction by Giovanni Bianco | Styling by Joe McKenna