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Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

Kenzo

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

RAF SIMONS RUN FALL RUN from 254⚡FOREST on Vimeo.

Mulberry

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

Prada

All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.

Givenchy

It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

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Striking A Chord

February 8th, 2012 |Posted by Janelle

This season has been full of striking ads and the latest batch doesn’t disappoint when it comes to arresting visuals.

ALEXANDER McQUEEN
Ph. David Sims | Stylist: Camilla Nickerson

McQueen goes angelic for S/S with Zuzanna Bijoch posing in a heavenly Sims shot that calls to mind classic religious imagery.

CELINE
Ph. Juergen Teller

Juergen’s ads for Celine are instantly recognizable, but throw in the all star cast of Marie Piovesan and Stella Tennant and you have the makings of an unforgettable ad.

PRABAL GURUNG
Ph. Daniel Jackson | Stylist: Tiina Laakkonen | Hair: Didier Malige | Makeup: Hannah Murray

Is there anything Candice Swanepoel can’t do? The South African beauty pulls off dark hair and some serious yoga poses in the debut ads for Prabal’s label. Those stunning violet dresses from the show have never looked better.

EDUN
Ph. Ryan McGinley | Models: Bradley Soileau, Charlotte Free, David, Dempsey Stewart, Ehren Dorsey, and Herieth Paul

Butterflies float across the page in Ryan McGinley’s ethereal shots for Edun. The soft colors and cast of ultra-cool newcomers makes this shoot memorable.

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Weather Forecast

February 3rd, 2012 |Posted by Janelle

Just in case 12 covers weren’t enough for you, take a look at four more from i-D Magazine‘s Whatever the Weather issue – the bold mix of photographic styles, models and even the occasional Spice Girl, gets us very excited for this one. For more on i-D be sure to check out i-D Online. 

Lara Mullen & Matt Ardell by Jeff Bark

Stella Tennant by Sølve Sundsbø

Lara Stone by Alasdair McLellan

Dylan Riley by Hedi Slimane

Victoria Beckham by Josh Olins

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Extremism

September 2nd, 2011 |Posted by Janelle

Take a couple of killer corsets, fashion’s premier photographer and an iconic model and what do you get? Vogue Italia‘s September issue! Stella Tennant graces the cover in an extreme look created by Karl Templer and shot by Steven Meisel. Only Stella could pull off the combo of constricting garments, multiple piercings and random planking in an editorial and make it look this good.

Scan Credit | Z Fashion Blog

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Frank Stella

June 24th, 2011 |Posted by Janelle

Josh Olins‘s minimalist photography.
Stella Tennant‘s timeless charm.
Sissy Vian‘s eclectic styling.
A simple, to the point Vogue Japan story that focuses on the season’s most stylish pieces.


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Versace Vision

June 17th, 2011 |Posted by Janelle

Versaces latest campaign offers a bold take on the brands iconography. We’ve come to associate Versace with all things overtly sexy, but Mert Alas and Marcus Piggott‘s F/W campaign shows a darker side with atmospheric shots starring Saskia de Brauw and Sean O’Pry. The powerful pictures have a larger than life and cinematic feel, with both models displaying graceful poise.

When asked in WWD about the change in image, Donatella offered this explanation: “For me, it is expected to have the blonde girl, the sexy girl, and this is what Versace meant recently, but I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”

Art Direction by Giovanni Bianco | Styling by Joe McKenna

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Color Coded

May 10th, 2011 |Posted by Janelle

Tim Walker.
brings Stella Tennant.
Vogue Italia.
A simply stunning tribute to color and shape, that takes its cues from fashion’s past.

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Savage Beauty

April 14th, 2011 |Posted by Janelle

American Vogue pays tribute to the late Alexander McQueen with a thrilling retrospective of his work and a preview of the MET’s upcoming Savage Beauty exhibition. Shot by Steven Meisel and styled by Grace Coddington, the story is a fitting tribute to one of fashion’s true masters.



Karen Elson



Coco Rocha



Karlie Kloss



Caroline Trentini



Raquel Zimmermann



Stella Tennant

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