Happiness

March 25th, 2014 |Posted by jonathanshia

Ever since their start back in October 2013, the team behind Italian menswear magazine The Greatest has devoted each issue to a single theme, with the latest—for Spring 2014—revolving around the idea of happiness. “Happiness is something for which we are always looking,” explains Matteo Greco, editor-in-chief. “I needed to find it, I needed to express it. It’s a very simple feeling, but not a trivial one.” That happiness—not, it should be noted, mere light-heartedness or frivolity—comes across most clearly in the opening feature of artwork by photographer Luca de Santis, who spread clusters of cheerful yellow fuzz across otherwise sombre and banal images, injecting a sense of optimism right from the start. The editorials, which Greco says carry the same “nostalgic vision” as in previous issues, also take a lighter tone, from Paolo Zerbini‘s saturated story of youth and innocence to Stefania Paparelli‘s feature on Adrien Sahores, who looks every bit the carefree, dignified Parisian undergrad. Cover model Benjamin Eidem is captured by Lowe H Seger in serene, pale blues styled by Greco himself, who calls Eidem his favorite model and “one of the most elegant I’ve ever worked with.” An accompanying film by Damian Sammarco and Sergio Andretti finds Linus Gustin walking through the city streets dressed all in Dior Homme, seemingly in search of something he can’t quite name. There is a hint of sadness to the proceedings, but Greco reminds us that happiness is, after all, in the eye of the beholder. “Sometimes we are not happy, but we are always the ones who decide whether to be happy or not,” he says. “I decided to be.”

The Greatest Fashion Film #6 from The Greatest Magazine on Vimeo.

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Posted in: boys,General news

First Look: The Greatest

April 12th, 2013 |Posted by models.com

Take a glimpse of the newest issue of The Greatest Magazine with minimalistic spreads of the season’s most coveted looks. The Italian magazine’s third issue, focusing on the theme of “Water”; features Paolo Zerbini shooting Tomek Szczukiecki for the cover (who’s shorn of his signature long locks). Some of the best new faces of the season are featured in staple pieces from the latest Spring Summer collections of Maison Martin Margiela, Jil Sander, Kenzo and more. Interviews with designers Andrea Incontri and Alessandro Sartori (the art director of Berluti) and an evocative fashion film (below, directed by Francesco Brigida) round out an issue overflowing with fresh and modern images, proving that minimal sometimes has a maximal effect. (Text by Kianna Alexander)

The Greatest Fashion Film #4 from The Greatest Magazine on Vimeo.

Models Stefan Knezevic and Susanna, directed by Francesco Brigida, all fashion: Les Hommes, styling: Matteo Greco, hair: Armando Cherillo, makeup: Mary Cesardi

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Tomek Szczukiecki by Paolo Zerbini, fashion: Matteo Greco, grooming by Valentino Perini

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Alexander Ferrario by Stefania Paparelli, fashion: Matteo Greco, Hair Dora Roberti, makeup Giorgia Pambianchi

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Sergio Fonseca, Stefan Knezevic, James Gatenby by Cristina Capucci, fashion: Carlo Ortenzi

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Chris Beek by Alessandro Dal Buoni, fashion: Claudia Carretti

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Alessandro Sartori by Luca di Santis

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Andreas Brunnhage by Francesco Brigida, fashion: Luca Roscini

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Taylor Cowan by Alessio Bolzoni, fashion: Matteo Greco

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Rafa Bodgar by Lowe Seger, fashion: Diane Boulenger, grooming: Javier Palacio

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Posted in: boys,General news

Grey Days

February 18th, 2013 |Posted by Janelle

The always impressive Grey Magazine never fails to delight with its unique selection of haute imagery and the latest issue looks especially promising. With a wide range of cover stars and images filled with drama, the magazine certainly promises to be exciting. With so many cover options it is hard to pick a favorite; we’re especially drawn to the beautifully done images of models and their children, but the compelling chemistry in the couple covers is hard to ignore – which cover stands out to you?
Images courtesy Grey Magazine

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Ana Beatriz Barros by Peppe Tortora, styling by Valentina Ilardi Martin, hair by  Conrad Dornan

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Actress Tea Falco by Stefania Paparelli, styled by Concetta D’Angelo

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Caterina Ravaglia and Adrien Sahores by Erwin Olaf, styled by Moreno Galatà

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Actress Hiroe Takei and daughters Maya and Manon by Katsuhinde Morimoto, styled by Moreno Galatà

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Emily DiDonato by Sheila Metzner, styled by Valentina Ilardi Martin, makeup by Justine Purdue

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Lily Mcmenamy by Ellen von Unwerth, styled by Lotta Volkova Adam

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Bianca Balti and daughter Matilde by Martin Parr, styled by Valentina Ilardi Martin

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Actress Alba Rohrwacher by Elfie Semotan, styled by Moreno Galatà

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Posted in: General news

First Look: The Greatest #2

November 22nd, 2012 |Posted by Betty

The long Thanksgiving weekend gives us all at models.com a quick break before the madness of December. As a treat for our readers, here’s a special glimpse of The Greatest‘s new glossy with the new/hot faces of the season sporting the best of the F/W 12 collections. These classic and serene portraits remind us that sometimes less is indeed more.

Arthur Gosse, new face Adam, Arran Sly, Alexander Beck, Max Rendell by Alessandro Dal Buoni, styling by Claudia Carretti

New face Vincenzo by Stefania Paparelli, styled by Matteo Greco

Douglas Neitzke by Dario Salamone , styled by Francesco Cassarotto

Kirill Vasilev and Oleg Antosik by Paolo Zerbini, styled by Matteo Greco, hair by Valentino Perini

Janis Ancens by Francesco Brigida, styled by Elisa Anastasino

Malthe Lund Madsen, Greg Nawrat, Jakob Wiechmann who is also on the cover, Benedikt Angerer by Cristina Capucci, styled by Matteo Greco

TRAILER – THE GREATES Fashion Film #3 from The Greatest Magazine on Vimeo.

Alexander Ferrario by Luca de Santis, styled by Matteo Greco

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Posted in: General news

First Look: Grey Magazine

September 19th, 2012 |Posted by Janelle

Elegant, atmospheric and a filled with bold new editorial from a host of top tier contributors, the new issue of Grey Magazine is a must have. With its coffee table book construction and high end feel, Grey has always been a standout but when you add in new work from Nan Goldin and Emma Summerton it takes things to that next level. Take a first look inside the gorgeous new issue of Grey in our exclusive preview.

Photography: Nan Goldin
Stylist: Valentina Ilardi Martin
Models: Ondria HardinDorte LimkildeCarrie Anne Burton

Photography: Emma Summerton
Stylist: Valentina Ilardi Martin
Model: Lena Hardt

Photography: Manuela Pavesi
Stylist: Moreno Galatà
Model: Bianca Balti

Photography: Peppe Tortora
Stylist: Valentina Ilardi Martin
Model: Xiao Wen Ju

Photography and styling by Valentina Ilardi Martin
Model: Liane India Amechi

Photography: Nan Goldin
Stylist: Valentina Ilardi Martin
Models: Ondria HardinDorte LimkildeCarrie Anne Burton

Photography: Emma Summerton
Stylist: Valentina Ilardi Martin
Model: Lena Hardt & Maria Bradley

Photography: Manuela Pavesi
Stylist: Moreno Galatà
Model: Bianca Balti

Photography: Peppe Tortora
Stylist: Valentina Ilardi Martin
Model: Xiao Wen Ju

Photography and styling by Valentina Ilardi Martin
Model: Liane India Amechi

Photographer Caitlin Cronenberg
Stylist: Moreno Galatà
Model: Soo Joo

Photographer: Ellen von Unwerth
Stylist: Lotta Volkova Adam
Model: Camille Rowe

Photographer: Stefania Paparelli
Stylist: Concetta D’angelo
Model: Chrystal Copland

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Posted in: General news