V Magazine‘s trip through American’s summer past times makes a pit stop in tawdry territory in Sebastian Faena‘s neon tinted story, Americanarama. When you have the most pristine of all the pristine blonde models, Carolyn Murphy dressed up in leopard print spandex and 80s mall perm, you know that V’s tongue is planted firmly in cheek. This is a knowing wink to the kind of kitsch 80s culture that brought us hair bands and acid-washed jeans. Nicola Formichetti‘s styling is over the top yet authentic – admit it, you knew a girl back in Tallahassee who would have been all over that tie-dye, leopard print Salvatore Ferragamo pantsuit.

See the full story on VMagazine.com

Spring/Summer 2012 has proved to be a great run for a string of first timers for their respective houses; many of them also choosing new faces to front their campaigns for the season. How do you think these guys have fared?

Greg Nawrat for Gucci by Mert Alas and Marcus Piggott | Alex Cunha for Bottega Veneta by Jack Pierson

While usually having a bevy of models in their ads, Gucci went solo this season with new and fresh faced Greg Nawrat. It also seems that Bottega Veneta had the same idea and tapped spring show opener Alex Cunha to star in their campaign, shot by contemporary artist Jack Pierson.

Simon Nessman for Giorgio Armani by Mert Alas and Marcus Piggott | Ryan Barrett for Versace by Mert Alas and Marcus Piggott

Running champs of the campaign season again, Mert Alas and Marcus Piggott explored two different sides with Giorgio Armani and Versace. Simon Nessman solidifies his place on our list in a sleek and simple setting while relatively unknown British face Ryan Barrett snags an only guy campaign beside the illustrious Gisele.

Baptiste Radufe for Yves Saint Laurent by David Sims | Florian Van Bael for Emporio Armani by Alasdair McLellan

Coincidence that a pair of black and white ads feature new Belgians? One of our Top Newcomers this past season, Baptiste Radufe shows us there’s a new Baptiste in town starring in Yves Saint Laurent‘s sleek spring looks. Another one of our Top Newcomers, Florian Van Bael is set on the streets of Hong Kong shot by Alasdair McLellan for Emporio Armani‘s latest campaign.

Noah Mills for Salvatore Ferragamo by Mikael Jansson | Simone Nobili & Chris Moore for Givenchy by Mert Alas & Marcus Piggott

Classic good looks seem to be the key to success, and Noah Mills is proof that it’s true. Shot on location in Jamaica by Mikael Jansson, Noah continues the tradition of the luxurious lifestyle of the brand. On the opposite side of Salvatore Ferragamo, new faces Simone Nobili and Chris Moore hold their own in Givenchy‘s dark and moody spring ads by Mert Alas and Marcus Piggott.

Natasa Vojnovic‘s skill in front of the camera is legendary and she brings her all to the pages of Tush with a striking cover/editorial by Txema Yeste. Wearing menswear inspired pieces from 3.1 Phillip Lim, Salvatore Ferragamo and Stella McCartney, Natasa poses and preens in leather jackets and tailored suiting. Bernat Buscató‘s inventive styling gives Natasa plenty to work with wardrobe wise, but the attitude she brings to each shot is all her own.