It’s no question that the digital world has revolutionized the fashion industry; this week alone brands like Gucci launched their iPad magazine, Gucci Style and Vogue appointed Sally Singer as their Digital Creative Director. The ability to engage with their audiences on so many fronts is exciting yet also quite overwhelming in the challenge to keep the content fresh for an increasingly visually overloaded yet still voracious viewer. Companies that are not household names like Gucci/Vogue are also capitalizing on this hunger for information. More and more, just the one printed cover for a magazine or a solo image for a campaign, is a thing of the past. Behind the scenes videos and photos allow the audience to feel privy to what once was a secret world. We chatted briefly with photographer Chiun-Kai Shih who’s worked with GQ and Vogue, about his new male supermodel iPad only covers for Asian magazine, August Man Malaysia and about the changing nature of his fashion shoots.

MDC: So why the iPad only covers?

Chiun Kai Shih: The 3 covers are online cover exclusives, and it is for iPad only. Since August Man Malaysia is not around the world yet, many readers are able to read it only on their iPad, and we are offering for those readers more exclusive online covers for certain issues.

MDC: So that means that there’s still a print cover or two to come out! So, one word to describe Alex Lundqvist, Garrett Neff and Zhao Lei.

CKS: Alex – Intellectual. Garrett – Electrifying. Zhao – Inspirational.

MDC: You’ve been a Hipstamatic “ambassador” for 2 years now. So why do you take the behind the scene images? Do you shoot all your behind the scenes with Hipstamatic?

CKS: I’ve been an ambassador for Hipstamatic since they created the Chunky Lens back in 2010 (ed note: Chiun-Kai or “Chunky”‘s own Hipstamatic lens). I use Hipstamatic to supplement all my personal & professional shoots. Behind the scene images for me really started from just testing the effects with the Chunky lens. Then the magazines started to love the images and wanted to use the shots to document the whole process. It’s nice to show all the happiness and excitement we have on set with our readers. BHTS images started out like a private diary for myself, but now I’m glad that I can share these precious moments of my life with people that really enjoy iPhone photography.

The latest edition of Oyster Magazine is all about women power, from cover to cover the issue focuses on strong, dynamic women – models, artists, authors and actresses who bring something fresh to the table. Everyone from Sally Singer, Tavi Gevinson, GIRLS star Lena Dunham, Marisa Berenson and Emma Summerton is featured. On the fashion side, all the stories are shot, styled and art directed by girls, including a special portfolio by Cass Bird of the women who inspire her.

For more on the All Women Issue check out Oyster’s website.

Aurel Schmidt

Sally Singer

Shalom Harlow by Cass Bird, fashion by Stevie Dance

Bambi Northwood Blyth by  Cass Bird

Tasha Tilberg by Cass Bird

Erika Linder by Cass Bird

One of the fall fashion issues that really caught our attention was New York Times T Magazine. Under the direction of Sally Singer and with a little help from the likes of Hedi Slimane, Danko Steiner, Sebastian Kim and more, the issue features a vivid assortment of editorials and and an equally appealing lineup of top models. The issue is an absolute must have, but don’t take our word for it – have a peek inside and see for yourself.

Hanaa Ben Abdesslem by Danko Steiner

Joan Smalls by Boo George

Tao Okamoto and Ming Xi by Sebastian Kim

Susannah Ligouri by Hedi Slimane

Tatiana Cotliar by Emma Summerton

Meghan Collison and Siri Tollerod by Colin Dodgson

Mario at Place is a new face from the German agency. For more pics, click here.

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There’s an interesting behind the scenes debate going on. Who will be the next number 1 female model?

The coolest Vogue editor, Sally Singer, is photographed at the Chelsea Hotel by the Selby.

In lots of Pat McGrath news this week, MDC visits her at the Dolce & Gabbana cosmetics debut, she’s featured in the NY Times, and has a fashion week video game product that’s about to launch. This woman does it all!

You don’t have to sell us on Raquel Zimmermann but here’s a few more reasons why she rocks.

Models meet the comic book genre. Mary Jane (Spiderman’s girlfriend) is apparently one.

Beautiful British actress (Spiderman 3 and the upcoming Serge Gainsbourg movie) and former model Lucy Gordon found dead in Paris of an apparent suicide. Our deepest condolences go out to her family and friends.

For more info on photographer Luke Smalley‘s tragic passing and details for funeral info, go here (and see the comments section.