#DIESELHIGH

February 3rd, 2015 |Posted by models.com

It’s rare to see a smiling face in high-fashion commercial, but in the latest Diesel campaign models Winnie Harlow, Charlotte Free, Gryphon O’Shea, Kiko Mizuhara, Sabrina Ioffreda, Bruce and Surren Senevirate team up and have fun with photographer Nick Knight. The campaign brings us the best easy-going style by artistic director Nicola Formichetti and the images make us feel like we’re hanging out and partying. Limited retouching makes the campaign naturally beautiful and lets the youthful cast shine. The hashtag #DieselHigh has been widely used online for this campaign and with all the infectious happiness the ad provides, it is easy to see why it is going viral.

“There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.” – Nicola Formichetti

written by Michelle Zhao

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Posted in: General news

Good Breeding

September 19th, 2014 |Posted by Janelle

Garage Magazine doesn’t stick to the typical when it comes to editorials, so it comes as no surprise that one of the month’s best stories is found within their pages. Platon shoots a lineup of stars including Carmen dell’Orefice, Jessica Stam, Jamie Bochert, Lindsey Wixson, Sam RollinsonLiu WenKirsten OwenCara DelevingneCharlotte FreeDree HemingwayEmily DiDonatoJourdan DunnKid PlotnikovaOla Rudnicka and Sabrina Ioffreda for a series of lush portraits. As compelling as the cast is the stars of the show are array of puppies and pooches who inspired the designer looks styled to perfection by Charlotte Stockdale.

See the full story ‘Deep Breeding’ from Garage Magazine on Platon Photography.com

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Posted in: General news

Russh’s Mysterious Ways

August 12th, 2014 |Posted by Janelle

Russh‘s free-spirited and feminine issues have long been favorites amongst the fashion set, so their September issue is among the most hotly anticipated. Starting with a fresh shot of Sabrina Ioffreda in a textured look from Céline the issue plunges head first in to the season’s fashion obsessions. Centering around the theme of mystique – the unexplainable quality that all truly great muses and stars possess – the issue ponders mystery in the age of the overshare. Fittingly each model featured has a degree of mystery about her from the arresting Sabrina, to the elegant Zlata Mangafic who poses in the season’s trendiest wares.

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Ph. Tung Walsh / Model – Sabrina Ioffreda


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Ph. Pierre Toussaint / Model – Erin Shea


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Ph. David Bellemere / Model – Martha Hunt


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Ph. James Nelson / Model – Stephanie Joy Field


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Ph. Van Sarki (BRIDGE Artists) / Model – Zlata Mangafic


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Ph. James Nelson

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Posted in: General news

Carine Crafted

April 4th, 2014 |Posted by Janelle

If there is one editor whose perspective on fashion is essential it’s Carine Roitfeld. Mademoiselle C takes on the pre-fall collections in the pages of Harper’s Bazaar with a fresh story shot by Johnny DuFort with creative direction by Stephen Gan. Featuring the stunning cast of Riley Montana, Ashley Graham, Carolyn Murphy, Chiharu Okunugi, Sabrina Ioffreda, Ashleigh Good, Lexi Boling and Nadja Bender the editorial focuses on the season’s western influences and the vibrancy that comes with a fearless mix of statement looks.

See the full story and behind the scenes video on Harper’s Bazaar.com

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