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New Ground

May 15th, 2012 |Posted by Betty

Last fall, Virgine Magazine’s inventive editorial with everyday objects as “clothing” caused quite a stir on the web. The whole team is back under a new moniker, The GROUND Magazine. We chatted with editor-in-chief Ryan Yoon on the relaunched and redesigned glossy.

MDC: Why the name change from Virgine to The GROUND?
Ryan Yoon
: We had to change the name because of possible conflict with Virgin Enterprise

MDC: What was your vision in the magazine’s redesign?
RY:
The GROUND Magazine is introducing a multiplicity of voices that parallel with the theme “Time” through “Connect,” “Charity” and “Cross Over & Innovation.”

MDC: One sentence that describes it.
RY:
A new platform bringing creatives together.

MDC: Interesting interviews for this issue?
RY:
Robert Polidori, Magnum Photos, Ralph Rucci, Lydia Hearst, Tommy Ton, Emma Summerton, Sebastian Kim, Vladimir Restoin-Roitfeld

MDC: Where can we find it?
RY:
It will be available in New York, Paris, London, Milan, Seoul, Tokyo and soon available online at The GROUND and Milk MADE


The Ground, photo by Magnum photographer, Herbert List


Sky Ferreira by Chek Wu


Dorothea Barth Jorgensen by Nicholas Ong


Mila Krasnoiarova by Robert Hamada


Lydia Hearst by Ryan Yoon


Tabea Kobach by Seiji Fujimori


Vladimir Restoin-Roitfeld by Seiji Fujimori

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Posted in: General news

Deja Vu : Food for Thought

April 12th, 2012 |Posted by Janelle

Richard Burbridge‘s latest over the top story for New York Times Magazine celebrates the season’s candy colored dresses & bold fruit prints, with a festive food meets fashion series of images. The idea is simple – take the plum prints on a Dolce & Gabbana dress and serve them with a side of fruit salad for good measure – but the magic is all in the execution. Robbie Spencer‘s styling on this story is nothing short of amazing – though we do wonder if he was the one picking up the cart at Whole Foods in addition to selecting the stellar designer looks. Hanne Gaby Odiele and Julia Nobis bring the concept to life with animated posing and the occasional taste of sweetness.

The story got us thinking about all the other time’s we’ve seen fashion and food collide. Though we prefer our meals on a plate something has to be said for the unexpected art that comes about when you re-imagine what every day items can do. Have a trip down memory lane and see some of our  favorite food meets fashion combos.

There is a Dolce & Gabbana dress hiding beneath all that produce.

Even if you didn’t notice the lobsters, this would be an epic shot.

Viktor & Rolf‘s decadent designs get coated in candy – very fitting!

Artist Sung Yeon Ju‘s Wearable Foods series (2009-2010) featured clothing crafted out of materials like banana peels and slices of eggplant.

2010 Kirsi Pyrhonen wore lettuce as a fashion statement in images by Magnus Unnar for the Barneys holiday catalog.

Who can forget that meat dresses Lady Gaga wore on the red carpet & the cover of Vogue Hommes Japan in 2010 – also designed by Sung Yeon Ju!

Cintia Dicker delights in a dress full of M&Ms in Ryan Yoon‘s shoot for Virgine Magazine - 2010

And now for something you can actually put in your mouth. How about some Chanel & Christian Louboutin cupcakes? Prop stylist Lisa Edsalv and photographer Therese Aldgard collaborated on these and we’re petitioning Aaron de MeyKarl Lagerfeld to get them in stores.

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