Miuccia Prada keeps us on our toes; whether that is with idiosyncratic collections, or one of a kind imagery depends on the day, but one could never accuse camp Prada of being boring. This season’s campaign is a testament to the brand’s ability to think outside the box, their F/W image is all about the next generation of modeling stars. As such you will find no familiars amongst the stunning cast (well maybe just one – budding supermodel Frida Gustavsson also stars) Ashley Brokaw went in search of girls with the Prada je ne sais quoi, that certain special something that has defined the brand’s faces from Sasha Pivovarova to Daria Werbowy. Only the newest of the new need apply – some of the campaign’s stars haven’t even walked shows yet.

In the first snaps to hit the internet the gorgeous Kelly Mittendorf (Marilyn) gives a star making turn in a beautiful shot by Steven Meisel. The image is pure Prada and Kelly’s one of a kind look is certain to grab the attention of casting directors and model fans alike. BONUS: Gorgeous newcomers Ondria Hardin (Ford) and Antonia Wesseloh (Ford) make equally alluring debuts in the campaign’s two new images!

Casting by Ashley Brokaw | Styling by Melissa Klitzke-Rubini | Hair by Guido Palau | Makeup by Pat McGrath

If model casting has a Superbowl then it would have to be the Prada show. No show is as watched, critiqued or analyzed as Prada when it comes to casting. Model fans and industry bigwigs alike wait with baited breath to see just who Russell Marsh will pick and when the dust settles everyone gathers around the proverbial water cooler for a bit of Monday morning quarterbacking. Who was the opener? Who closed? Who should have been walking? For the love of god where is Sasha!?!?!

And so on, so forth.

Top row- Lindsey Wixson, Jacquelyn Jablonski, Sharon Kavjian. Bottom row- Lyndsey Scott, Kate Kosushkina, Shu Pei.

This time around the show had no shortage of surprises. If you could tear your eyes away from the hypnotically over the top clear plastic pumps you’d be quick to notice just how many first timers there were. Girls like Valerija Kelava, Mirte Maas, Nicole Hofman and Patricia van der Vliet all made stunning debuts. The talk of the town is of course Lindsey Wixson, whose impish features and perfect walk landed her the coveted girl one slot but Kate Kosushkina‘s ethereal ease closed the light and airy collection with a bang and who better to embody all that is light and breezy than the charming Miss Kosushkina!

Shu Pei and Liu Wen.

In a move that warmed my cold, jaded heart there was also a bit of diversity with Lyndsey Scott, Liu Wen and Shu Pei all walking and looking gorgeous in those Lolita pigtails courtesy of Guido Palau. It is wishful thinking to say that this could be the beginning of a campaign moment but after S/S 09′s blonde overload wouldn’t the ultimate cool move be a Steven Meisel shoot featuring this uber cool trio?