More is More

May 9th, 2014 |Posted by Janelle

Director Sofia Coppola takes the reigns at W Magazine for a special summer supplement dedicated to her passions and inspirations. The gamine director has done stints as a model in the past and has long stood out as an icon of effortless style, so it’s interesting to see just what a magazine helmed by Coppola would look like. One of the most interesting features is a sumptuous fashion story by Roe Ethridge shot in the home of socialite Cornelia Guest. The pattern heavy and undeniably retro-luxe decor serves as the perfect backdrop for stylist Patrick Mackie (Management + Artists)’s selection of decadent swimwear and cover ups. Hilary Rhoda plays the role of society siren admirably and the editorial’s more is more ethos provides the issue with a welcome touch of maximalism.

See the full story on W Magazine.com

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Posted in: General news

First Look: Self Service+Gisele

September 27th, 2013 |Posted by Janelle

The legendary Ms. Bundchen looks better than ever on the cover of the new Self Service Roe Ethridge‘s elegant, stripped down shots capture Gisele’s natural beauty, freckles and all. The barely there makeup by Aaron de Mey and hair by Recine help, but the allure is pure Bundchen! Dressed in sleek seasonal styles by Balenciaga, Céline and Kenzo, selected by none other than Marie Chaix, Gisele looks every inch the supermodel.

Images courtesy of Self Service

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Posted in: General news

V for Victory

March 14th, 2013 |Posted by Janelle

Jeneil Williams.
Roe Ethridge.
Marie Chaix.
The Gentlewoman.

A subtly sensual tribute to the one of the most beautiful details, a simple v that reveals a hint of skin and tantalizes in the process. Clad in streamlined pieces from Valentino, Dior and Gucci, Jeneil radiates power, elegance and of course, chic.

MAKEUP: Lisa Houghton

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Images via The Gentlewoman – see the full story & more from issue no. 7 on The Gentlewoman.com

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Posted in: General news

Double Up

March 22nd, 2012 |Posted by Janelle

With a selection of high gloss editorials from fashion’s coolest creatives Double Magazine‘s latest issue is a must have. The large format and sleek selection of high fashion favorites from Valentino, Balenciaga and more, make this the perfect eye-candy for the chic-set. Don’t take our words for it though, have a look look inside the issue; see if you can spot the strategically placed Chanel Camelia brooch.

Kinga Rajzak by Roe Ethridge

styling: Marie Chaix| make up: Lisa Houghton | hair: Duffy

Sojourner Morrell by Steven Pan

styling: Camille Bidault Waddington | make up: Inge Grognard | hair: Marion Anée

Meghan Collison by Horst Diekgerdes

styling: Sabina Schreder | make up: Maria Olsson | hair: sébastien richard | set design: pierre glandier

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Double Your Dazed

March 9th, 2012 |Posted by Janelle

How can you make an already phenomenal set of Dazed & Confused covers even better? Enlist artist Romeu Silveira to reinterpret the subject matter into beautiful collages. This creative and unique remix of Dazed’s March covers adds a new layer of enjoyment, to each image. Check out a before and after of the covers below and a look at some of the collages Romeu crafted from Dazed’s editorial pages. For more on the project, be sure to visit Dazed Digital.

Kati Nescher by Daniel Jackson | Romeu’s re-imagining on the left, original cover on the right

Lara Mullen by Ben Toms | Stylist: Robbie Spencer Makeup: Gemma Smith-Edhouse | Original cover on the left, Romeu’s re-imagining on the right


Erjona Ala by Roe Ethridge | Makeup: Lisa Houghton | Original cover on left, Romeu’s re-imagining on right

Frida Aasen by Sean and Seng | Hair: Laurent Philippon | Original cover on left, Romeu’s re-imagining on right

Guy Mercer by Andrew Vowles

Emily Baker by Sharif Hamza

Just in case you wanted even more Dazed in your life, check out the April cover featuring girl of the moment, Grimes and all the Givenchy couture you can handle. Shot by photog (and newly appointed YSL creative director) Hedi Slimane, the image is as powerful as any we’ve seen this month.

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Posted in: General news

No Code

January 25th, 2012 |Posted by Janelle

Are industry insiders the new designers? Tod’s seems to think so, the venerable Italian brand partners with Jefferson Hack for NO CODE, a capsule collection for men and women. Combining the legendary Tod’s craftsmanship with Jefferson’s idiosyncratic take on fashion makes for an exquisite array of pieces that are timeless yet modern. The corresponding campaign by Roe Ethridge is just as eye-catching, with Meghan Collison and Christian Brylle looking as nonchalantly cool as ever. Take a look at these exclusive behind the scenes images and interviews to get a feel for the world of No Code.

See the entire collection on the NO CODE web site.


BEHIND THE SCENES

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Posted in: General news

Game Day

October 24th, 2011 |Posted by Janelle

W Magazine takes on football season with an inventive story by Roe Ethridge featuring Sigrid Agren and Karmen Pedaru. Styled by Marie Chaix and featuring some of the season’s finest sportswear the editorial is the perfect blend of tongue in cheek humor and high fashion.

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Couture Candy

March 17th, 2011 |Posted by Janelle

Katie Shillingford takes couture to another level in Dazed & Confused with a beautiful story shot by Roe Ethridge; starring Juju Ivanyuk and Zuzanna Bijoch. Pieces by Gaultier and Chanel look fresh thanks to Shillingford’s styling and Alex Box‘s unique makeup.

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