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No Code

January 25th, 2012 |Posted by Janelle

Are industry insiders the new designers? Tod’s seems to think so, the venerable Italian brand partners with Jefferson Hack for NO CODE, a capsule collection for men and women. Combining the legendary Tod’s craftsmanship with Jefferson’s idiosyncratic take on fashion makes for an exquisite array of pieces that are timeless yet modern. The corresponding campaign by Roe Ethridge is just as eye-catching, with Meghan Collison and Christian Brylle looking as nonchalantly cool as ever. Take a look at these exclusive behind the scenes images and interviews to get a feel for the world of No Code.

See the entire collection on the NO CODE web site.


BEHIND THE SCENES

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Game Day

October 24th, 2011 |Posted by Janelle

W Magazine takes on football season with an inventive story by Roe Ethridge featuring Sigrid Agren and Karmen Pedaru. Styled by Marie Chaix and featuring some of the season’s finest sportswear the editorial is the perfect blend of tongue in cheek humor and high fashion.

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Couture Candy

March 17th, 2011 |Posted by Janelle

Katie Shillingford takes couture to another level in Dazed & Confused with a beautiful story shot by Roe Ethridge; starring Juju Ivanyuk and Zuzanna Bijoch. Pieces by Gaultier and Chanel look fresh thanks to Shillingford’s styling and Alex Box‘s unique makeup.

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