First Look: Made In Brazil #7

November 12th, 2013 |Posted by jonathanshia

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Made in Brazil #7 Cover: Rodrigo Calazans by Cristiano Madureira for Made in Brazil #7, November 2013

In the age of Tumblr, the veneration of models has reached its apotheosis. Countless sites dutifully catalogue every runway appearance, e-commerce job, and street style shot, all in celebration of the young and the beautiful. But from its start, Made in Brazil was something different. With its careful curation and clear editorial perspective, the website, devoted to Brazilian models, offered a specific point-of-view that added depth to the constant stream of images. So when founder Juliano Corbetta decided to launch a magazine in 2010, it was no surprise that it would be equally invigorating.

In the years since Made in Brazil’s first issue, the publication has featured a slew of the South American powerhouse’s best and brightest, from Evandro Soldati, Thiago Santos, Arthur Sales, Marlon Teixeira, and Francisco Lachowski to the Brazilian supermodel Alessandra Ambrosio. But what has set the magazine apart from others is its personal, intimate nature, coupled with a casual aesthetic that adds warmth to the often-stunning photography. For the new issue, out this week, Corbetta decided to take a moment to reflect. “When I started working on the seventh issue, the idea of generations and going back to the beginning came around,” Corbetta explains about the latest edition, which features a serene Rodrigo Calazans on the cover. “I wanted to go back to the main concept behind the magazine, which was to celebrate Brazilian male models above all, and put them front and center.”

That idea of the backward glance finds its clearest expression in a retrospective of sorts featuring a wealth of images of Soldati from photographer Cristiano Madureira‘s archive, going back over a decade to the model’s earliest Polaroids. We track Soldati’s maturation from fresh-faced teenager into strong-jawed adult, offering a uniquely expansive view of a time-tested career. Teixeira also contributed a series of personal images as he hits the waves, coolly surfing through a curve of luminescent blue. For Corbetta, finding new ways into the lives of the models he features is one of the key distinctions of Made in Brazil. “All of that is a throwback to how we started, with the boys very involved in the concept and the creation of the issue.”

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Evandro by Cristiano for MIB #7, archive from 2002 to 2013′s new shoot

One feature that is sure to find lots of love on Tumblr is Lachowski’s opening editorial, shot in gorgeous black-and-white by Greg Vaughan and styled by Matthew Marden. Corbetta notes that this is Lachowski’s first major story since the birth of his son, and the model brings a new grown-up sensibility to the arresting images. “He is a big part of how the magazine started, and was the cover of our second issue, and I hadn’t worked with him in over a year,” Corbetta says. “In that time he became a dad and was doing a lot of more commercial work, so I decided to cast him for one of the main fashion stories to make sure he would have a more fun day in the studio, and for us to do something we hadn’t done together yet.”

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Coming at the same time as several major changes in Corbetta’s personal life, this seventh issue also marks a transition point of sorts. “For the first time, I felt like I didn’t need to prove anything anymore and could afford to experiment a bit more, and after several big productions, I could go back to the simpler and freer images that started the magazine,” he explains. “This issue is about wiping the slate clean.” Despite the challenges of producing an independent publication twice a year, Corbetta says that it has been an undeniably rewarding experience. “The greatest part of doing the magazine is the response and the support from the fans, and knowing that many people collect the issues and place them on coffee tables along with photography and art books.” As he looks ahead to the next round, he remains well-aware that his path so far has been, in many ways, a fortunate one. “It just happened, and never in a million years did I imagine when we launched the first one that I would even get to do a second issue, let alone a seventh.”

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Rafael Desimon, Rafael Dzik, Lucas Berbetz Photographer: Marcio Simnch Stylist: Daniel Ueda

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Rafael Lazzini and Alexandre Lazzini (top image), Lucas Coppini and Luis Coppini (bottom image) Photographer: Cristiano Madureira

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Lucas Cristino Photographer: Greg Vaughan Stylist: Michael Russo

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André Bona in an homage to Mapplethorpe. Photographer: Stewart Shining Stylist: Christian Stroble

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Jean Carlos Santos, Rodrigo Braga Photographer: Michael Schwartz Stylist:Maher Jridi

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Caio Cesar Photographer: Greg Vaughan Stylist: Matthew Marden

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Rodrigo Calazans Photographer: Cristiano Madureira

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Posted in: boys,General news

Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

Kenzo

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

RAF SIMONS RUN FALL RUN from 254⚡FOREST on Vimeo.

Mulberry

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

Prada

All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.

Givenchy

It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

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Posted in: General news