Image juxtapositions are de rigueur in fashion campaigns lately, but no this season one pulls it off quite as well as Willy Vanderperre does in the new ads for Raf Simons. Simons’ S/S15 collection was itself an ode to image pairings and moodboards so the concept seems fitting. With Luca Lemaire serving as the collection’s poster boy and the richly detailed pieces providing visual interest from every angle, Vanderperre shows all sides of the collage influenced look. The strength of these shots lies in their simplicity and Vanderperre succeeds in making even the most complex pieces seem minimal.
Willy Vanderperre (Art Partner) and Raf Simons join forces once again for Dior‘s fall campaign creating an atmosphere of simple pleasures and girlish delights. Led by Julia Nobis and Fei Fei Sun the ads focus on a group of glamorous femmes in a classic Parisian flat, enjoying conversation, a glass of wine and of course designs from Simons’ ladylike collection. Helena Severin and Kasia Jujeczka join the fun sporting bar bags and the ubiquitous lace-up pieces that made the show so memorable. In the accompanying film the ads come to life, a techno beat pumping as the girls laugh, pose and move around the stylishly appointed apartment.
For their latest fragrance commercial, Dior continues its collaboration with some of the hottest names in the film industry. Following Sofia Coppola and Natalie Portman’s girlish videos for the Miss Dior fragrance, the storied French fashion house tapped indie visionary Harmony Korine, of Kids (1995)and Spring Breakers (2013) fame, to shoot campaign star Sasha Luss in a hypnotic promo for the brand styled by Carlyne Cerf De Dudzeele. The clip, at just over a minute, combines found-footage aesthetics, digital animations, and a sampling from South African rap duo Die Antwoord to conjure a psychedelic scene. Sasha, barefoot in Raf Simons’ Spring ‘14 couture collection, revels like Alice in Wonderland lost at Versailles, striking a winning balance for the brand’s fresh yet classic look.
Dior heads back to the gardens of Versailles for a third episode of their Secret Garden series. Shot by Inez van Lamsweerde and Vinoodh Matadin and featuring Daria Strokous, Fei Fei Sun and Katlin Aas traipsing through the palace grounds in elegant designs by Raf Simons, the ads continue the story set forth in the previous films. Though the Secret Garden series has become a Dior tradition, the ads with their sumptuous backdrop and unapologetic glamour never fail to excite. Check out the print campaign as well as a preview of the accompanying movie – set to premiere on Dior.com.
The beauty of the men’s collections comes alive in Karl Templer‘s trip through androgynous menswear looks in Interview. Shot by Craig McDean, the editorial features a variety of statement looks from the likes of Comme des Garcons, Raf Simons, Givenchy and J.W. Anderson. With models Connor Stanley & Judson Harmon embodying all that is cool and those impressive Templer selected designs looking just right, McDean’s photos offer a powerful and creative twist on what men ought to be wearing this season.
Raf Simons has always provided an intellectual take on menswear, so Pierre Debusschere‘s esoteric S/S 13 campaign film is completely in line with Simons’ vision. Mixing dramatic imagery with unexpected narration that sounds like a vintage rock interview, the clip interweaves the Simons’ minimalist menswear vision with the grunge influences that underlined his entire S/S collection. The corresponding still imagery adds a layer of darkness to things with a series of high contrast shots brimming with mystery and slick styling by Robbie Spencer.
Pierre Debusschere on the S/S campaign:”The idea behind this season’s imagery came to life through a discussion between Raf Simons, Marieke Van Dongen and myself – our starting point was the SS13 show with the L.A. feeling and artist Brian Calvin’s world. We texted with Raf about great movies we saw such as ‘Last Days’ by Gus Van Sant and ‘Suspiria’ by Dario Argento. Plus paintings by Steven Shearer and Brian Calvin.
We wanted to talk about a teenager, a fan of music with a dialogue between grunge and nature.From here the mainframe was decided; two boys sitting in a bedroom listening to an interview of someone they’re a fan of. We wanted something real so I didn’t force any movement during the filming process. We used the hair by Guido from the show as a starting point which didn’t place too much much focus on the models’ faces. There could be any teenager underneath this hair.We couldn’t speak about teenagers without talking about an object of desire either, that’s when we decided to include Anne-Catherine Lacroix as the incarnation of a pure teenage dream girl.We’re not talking about sexuality but more feelings and emotions, the awkwardness of a teenage relationship, without saying too much about it.”
Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!
The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.
The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.