Dior’s Darlings

July 18th, 2014 |Posted by Janelle

Willy Vanderperre (Art Partner) and Raf Simons join forces once again for Dior‘s fall campaign creating an atmosphere of simple pleasures and girlish delights. Led by Julia Nobis and Fei Fei Sun the ads focus on a group of glamorous femmes in a classic Parisian flat, enjoying conversation, a glass of wine and of course designs from Simons’ ladylike collection. Helena Severin and Kasia Jujeczka join the fun sporting bar bags and the ubiquitous lace-up pieces that made the show so memorable. In the accompanying film the ads come to life, a techno beat pumping as the girls laugh, pose and move around the stylishly appointed apartment.

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Psychedelic Versailles

June 12th, 2014 |Posted by Matthew

For their latest fragrance commercial, Dior continues its collaboration with some of the hottest names in the film industry. Following Sofia Coppola and Natalie Portman’s girlish videos for the Miss Dior fragrance, the storied French fashion house tapped indie visionary Harmony Korine, of Kids (1995) and Spring Breakers (2013) fame, to shoot campaign star Sasha Luss in a hypnotic promo for the brand styled by Carlyne Cerf De Dudzeele. The clip, at just over a minute, combines found-footage aesthetics, digital animations, and a sampling from South African rap duo Die Antwoord to conjure a psychedelic scene. Sasha, barefoot in Raf Simons’ Spring ‘14 couture collection, revels like Alice in Wonderland lost at Versailles, striking a winning balance for the brand’s fresh yet classic look.

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Dior’s Garden Party

May 27th, 2014 |Posted by Janelle

Dior heads back to the gardens of Versailles for a third episode of their Secret Garden series. Shot by Inez van Lamsweerde and Vinoodh Matadin and featuring Daria Strokous, Fei Fei Sun and Katlin Aas traipsing through the palace grounds in elegant designs by Raf Simons, the ads continue the story set forth in the previous films. Though the Secret Garden series has become a Dior tradition, the ads with their sumptuous backdrop and unapologetic glamour never fail to excite. Check out the print campaign as well as a preview of the accompanying movie – set to premiere on Dior.com.

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The Biz : Horyn Retires & Schiaparelli Sizzles

January 31st, 2014 |Posted by Janelle

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Cathy Horyn with Calvin Klein’s Tom Murry and Francisco Costa|Image Credit – By: Andrew H. Walker for Getty Images Entertainment

Legendary New York Times fashion critic Cathy Horyn retires after 15 years at the paper. Throughout her storied career the veteran reporter never shied away from voicing her views, even when they strayed from popular opinion. Who could forget Horyn’s memorable clash with designer Hedi Slimane, or her enthusiastic support for Raf Simons. Given her status as one of the industry’s most revered voices, it will be interesting to see who at the Times will fill her shoes. / WWD

Barneys‘ latest campaign features a diverse cast of transgender models who were not only shot by Bruce Weber, but also share their stories with Vanity Fair’s Patricia Bosworth for ads that tackle the issue of equality. / NYT

As the debate over the ethics of fast fashion comes to the forefront, H&M (arguably the world’s biggest fast fashion retailer) chimes in - head of sustainability, Helena Helmersson tells Reuters there is no direct conflict between sustainability and fashion. “We want to make sustainable fashion more democratic, we don’t aim for sustainability to be a luxury thing.” / Reuters

Take a look at how female fashionistas are reshaping the luxury market in China with their savvy knowledge of the best brands and billion dollar purchasing power. / Bloomberg 

Celebrity and fashion have never been more intertwined, but for emerging designers getting their wares on the back of a major star can provide an an unparalleled level of exposure. Business of Fashion investigates the connection between Hollywood and the next wave of haute designers.  / BOF

There were a whole lot of couture shows but the most talked about (and possibly best loved) of the bunch this season was Schiaparelli. Designer Marco Zanini’s elegant collection was the toast of the town and Suzy Menkes explains why. In an exciting twist, Christie’s auction of pieces from the queen of shocking’s personal collection  provides an appealing trip through fashion’s history. The revival of the house and renewed interest in the brand’s legacy led to record high auction bids / NYT & Art News

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Liisa Winkler and Chrystèle Saint Louis Augustin on the runway for Schiaparelli | Image Credit -Pascal Le Segretain for Getty Images Entertainment

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Movement

January 29th, 2013 |Posted by Janelle

The beauty of the men’s collections comes alive in Karl Templer‘s trip through androgynous menswear looks in Interview. Shot by Craig McDean, the editorial features a variety of statement looks from the likes of Comme des Garcons, Raf Simons, Givenchy and J.W. Anderson. With models Connor Stanley & Judson Harmon embodying all that is cool and those impressive Templer selected designs looking just right, McDean’s photos offer a powerful and creative twist on what men ought to be wearing this season.

View the full story on Interview Magazine.com

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Raf Mode

January 9th, 2013 |Posted by Janelle

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Raf Simons has always provided an intellectual take on menswear, so Pierre Debusschere‘s esoteric S/S 13 campaign film is completely in line with Simons’ vision. Mixing dramatic imagery with unexpected narration that sounds like a vintage rock interview, the clip interweaves the Simons’ minimalist menswear vision with the grunge influences that underlined his entire S/S collection. The corresponding still imagery adds a layer of darkness to things with a series of high contrast shots brimming with mystery and slick styling by Robbie Spencer.

Pierre Debusschere on the S/S campaign:”The idea behind this season’s imagery came to life through a discussion between Raf Simons, Marieke Van Dongen and myself – our starting point was the SS13 show with the L.A. feeling and artist Brian Calvin’s world. We texted with Raf about great movies we saw such as ‘Last Days’ by Gus Van Sant and ‘Suspiria’ by Dario Argento. Plus paintings by Steven Shearer and Brian Calvin.

We wanted to talk about a teenager, a fan of music with a dialogue between grunge and nature.From here the mainframe was decided; two boys sitting in a bedroom listening to an interview of someone they’re a fan of. We wanted something real so I didn’t force any movement during the filming process. We used the hair by Guido from the show as a starting point which didn’t place too much much focus on the models’ faces. There could be any teenager underneath this hair.We couldn’t speak about teenagers without talking about an object of desire either, that’s when we decided to include Anne-Catherine Lacroix as the incarnation of a pure teenage dream girl.We’re not talking about sexuality but more feelings and emotions, the awkwardness of a teenage relationship, without saying too much about it.”

RAF SIMONS SS 13 from 254⚡FOREST on Vimeo.

 

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Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

Kenzo

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

RAF SIMONS RUN FALL RUN from 254⚡FOREST on Vimeo.

Mulberry

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

Prada

All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.

Givenchy

It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

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Mag Stand: i-D’s Quirky Covers

May 9th, 2012 |Posted by Janelle

The always eclectic cover selection for i-D Magazine never fails to impress. For summer celebrities, models, designers and Roitfelds (they are in a class by themselves) share the cover space along with some of the best models around. Naturally, No matter who winds up on the front page of i-D, the images are guaranteed to be, beautiful, original and sealed with a tell-tale wink. The Lights, Camera, Action issue celebrates all things imbued with star quality – see more about this on i-D Online. We can’t pick favorites from the Spring issue covers – though it is nice to see Agyness Deyn right back where she belongs, winking back at us from the pages of a glossy.

Agyness Deyn by Scott Trindle

Felicity Hayward by Mark Lebon | Raf Simons by Willy Vanderperre

Andrej Pejic and Dree Hemingway by Matt Jones

Andrew Garfield by Alasdair McLellan | Julia Restoin-Roitfeld by Mario Sorrenti

Arizona Muse by Kayt Jones

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