To Be Real

July 18th, 2012 |Posted by Janelle

One of the most captivating campaigns to debut this season belongs to Lanvin. Instead of relying on the appeal of a fresh face or Hollywood it-girl, the brand chose a series of real women from ages 18 to 80 and created images unlike anything else you’re going to see this season. From the first Steven Meisel shot of an unsmiling sophisticate clad in designs from the Alber Elbaz‘s anniversary collection, to the striking shot of a lavender haired beauty surrounded by accessories, each image captures an appealing new mood. Elbaz told WWD that he was “interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes. It felt like a crazy family, and I like that.”

Jacquie “Tajah” Murdock and Stella Rose St. Clair and Rachel Trachtenburg by Steven Meisel for Lanvin

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Posted in: General news