The strongest looks of the season come to life, in Sundsbø’s streamlined interpretation of athletic chic. Clad in barely there, Cortina selected pieces from Marc Jacobs, Azzedine Alaia and Prada, Andrea cuts a fine figure against the crystalline blue sky backdrop. Running in Tom Ford’s mile high heels isn’t a full-fledge sport yet, but Sundsbø’s beautiful shots manage to make such impossible feats look downright appealing.
By its very nature, fashion is in a constant state of change, but the industry has a way of rehashing the past every few seasons with collections that draw inspiration from key moments in fashion’s history. Nostalgia was the predominant fashion mode of the aughts, and it saw designers revisiting everything from 1920s flapper fixtures, to ’80s powerdressing and (gasp) ’90s grunge redux. We may have just entered into 2013, but when it comes to manufacturing clothing that looks awfully similar to styles that could have been worn generations earlier, designers show no signs of stopping.
Case in point, S/S 13′s mod moment, which saw a wealth of graphic prints invading the runway. Checks, stripes, and houndstooth patterns made appearances on the runways of labels like Marc Jacobs, Louis Vuitton, Prada, Michael Kors and Dolce & Gabbana, offering a pleasant alternative to spring’s tried-and-true florals and providing a bit of deja vu. Granted, these design elements are timeless, but fans of ’60s style will recognize the cuts and patterns that make up these new designs as the hallmarks of mod innovators. Take a look at the work of Pierre Cardin, Mary Quant, André Courrèges, and Ossie Clark, and you can’t help but see where Marc Jacobs and co. took their lead from.
With the very same designs getting major play in the pages of this month’s magazines, editors have been showcasing these looks in a variety of ways. Most choose to play up the retro appeal inherent in these collections by creating stories reminiscent of days past: what says ’60s more than an angular Vidal Sasson bob or an oversized bouffant? Others focus in on the graphic element, shooting the pieces against white backdrops and playing up the contrast.
Luxury powerhouses have unleashed their S/S campaigns with great fanfare, but which brand’s spring outlook are you liking best? Take a look at some of the best brand new campaigns on the scene and let us know your faves in the comments.
Tim Walker‘s dreamy imagery has come to define the Mulberry campaign look for a few seasons now and the brand’s latest starringMeghan Collison, takes the party underwater setting Meghan against a undersea backdrop of soft pastels and coral that perfectly coordinates with the line’s feminine S/S collection.
More is always more in the world of Versace and for S/S they pull out all the stops with a stylized campaign filled with supermodels, bold color and enough drama to fill an entire operetta. Mert Alas and Marcus Piggott create a blue tinted world of beauty, sensuality and references to mythology.
Sophistication is key in the world of Armani and Saskia de Brauw serves as the perfect incarnation of the Armani woman in the brand new S/S ads. Poised, refined and of course clad in crisp suiting straight of the runway, de Brauw shines in Mert Alas and Marcus Piggott‘s seamless images.
Givenchy usually goes for high concept campaign shots, but this season the line tones it down with striking black and white portraits. The new campaign even features the ultimate scene stealer, Mariacarla Boscono‘s daughter, Marialucas.
Miuccia’s eclectic collection finds its way onto the backs of a multi-generational cast featuring a series of notable models from the past 20 years. The striking Steven Meisel helmed campaign celebrates the uniqueness of the Spring collection and its undeniable visual impact; when you have great clothes and great models what more do you need.
Sometimes a model and a brand just click – seeing them together feels right and no matter how many others try to replicate that effortless feel, only one girl really embodies all the brand stands for. Such is the case with the memorable collaboration between Prada and Sasha Pivovarova. Sure you’ll see other girls in Prada ads, but there can only be one Sasha. Miss Pivovarova resurfaces for the Prada resort extravaganza, shot by who else -Steven Meisel.
Far from being simply the icing on the campaign cake, films are becoming one of the primary ways fashion brands communicate with their audience. This season a slew of labels old and new came out with enticing videos to accompany their seasonal imagery. More than just pimping out product these videos create an aspirational vision of the viewpoint behind their respective brands.
Director Katie Fischer brings Bibhu Mohapatra’s sumptuous fall showing to life with an elegant film that shows the collection’s beauty in great detail, Fischer’s film captures the line’s beauty and its luxury. Kaleidoscopic facets hone in on every last detail; from the snowy white eyeshadow on Mackenzie Hamilton‘s lids to the ombre finish of a showstopper dress.
We’re always partial to models over celebrities, but sometimes a little star power works. Alexander Wang brings in hip hop’s fiercest femme, Azealia Banks for the T by Alexander Wang campaign video, directed by Daniel Jackson and styled by Alastair McKimm. Bringing energy, style and her infectious track, Van Vogue to the project Banks feels like just what the doctor ordered.
Miu Miu’s behind the scenes vid isn’t unusual, but it features the unique pleasure of watching style icon Chloe Sevigny trying on clothes. There are whole issues of Self Service dedicated to this very concept and though Chloe has been on the scene since the mid-90s she’s still an ideal representation of the chic Miu Miu girl.
Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!
The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.
The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.
Happy birthday to supermodel Naomi Campbell, who turns 42 today and is still one of the most in demand faces within the industry. Naomi’s career is legendary not just because of her phenomenal accomplishments (there isn’t a campaign she hasn’t booked or a runway she hasn’t walked) but also because of the series of ground she broke, not just for herself but for models of color everywhere. Take a look back at some of our favorite Naomi moments from her 20 years in the industry.
1988 – THE 1ST
As a true trailblazer Naomi was not only the very first black model to appear on the cover of Vogue Paris, she was also the first to land a spot on the cover of American Vogue‘s coveted September issue.
1994 – PRADA
Not to mention the very first black model to appear in ads for Prada, also one of the few to ever set foot on the mega-brand’s runways. Fashion historians will note that it took 10 years for another black model to grace the Prada catwalk.
90s – THE TRINITY
The iconic faces of a generation; along with friends Linda Evangelista and Christy Turlington, Naomi owned the 90s runways. More than just a group of besties, the trio banded together with Evangelista and Turlington refusing to do shows unless Naomi walked alongside them.
1989 & 2008 – YSL
As a mentor, friend and supporter, Yves Saint Laurentwas an important part of Campbell’s success. “He was the one who campaigned to put me on the cover on French Vogue and I was the first woman of color to be on the cover — that was because of him. He was so supportive of me. Not just for me, for women of color everywhere.”
1992 – THE KING OF POP MEETS THE QUEEN OF MODELS
We know the George Michael Freedom video is another fashion milestone, but only one supermodel shared the dancefloor with the King of Pop!! Jackson’s In the Closet video, directed by Herb Ritts, shows two enduring talents at the top of their game.
1993 – VERSACE
Richard Avedon‘s Versace ads are modern classics and Naomi’s history with the house is well documented, from her friendship with Donatella & Gianni to her numerous appearances on the Versace runway.
2003 – CHANGE CLOTHES
A decade later and still serving it up in memorable music videos, this time for Jay-Z and Pharrell.
2007 – THE NAOMI DIARIES
Could most models turn their community service into one of the best fashion editorials of the year? The answer is no.
Jean Paul Goude + Naomi is a winning combination, especially when recreating one of his classic Grace Jones images with the help of Marc Jacobs.
2010 – PUSHING BOUNDARIES
Never one to be afraid of controversy, Naomi has appeared in countless editorials that push the limits, most recently her Mert Alas and Marcus Piggott story in Interview was an especially striking example.