Sometimes a model and a brand just click – seeing them together feels right and no matter how many others try to replicate that effortless feel, only one girl really embodies all the brand stands for. Such is the case with the memorable collaboration between Prada and Sasha Pivovarova. Sure you’ll see other girls in Prada ads, but there can only be one Sasha. Miss Pivovarova resurfaces for the Prada resort extravaganza, shot by who else -Steven Meisel.
Far from being simply the icing on the campaign cake, films are becoming one of the primary ways fashion brands communicate with their audience. This season a slew of labels old and new came out with enticing videos to accompany their seasonal imagery. More than just pimping out product these videos create an aspirational vision of the viewpoint behind their respective brands.
Director Katie Fischer brings Bibhu Mohapatra’s sumptuous fall showing to life with an elegant film that shows the collection’s beauty in great detail, Fischer’s film captures the line’s beauty and its luxury. Kaleidoscopic facets hone in on every last detail; from the snowy white eyeshadow on Mackenzie Hamilton‘s lids to the ombre finish of a showstopper dress.
We’re always partial to models over celebrities, but sometimes a little star power works. Alexander Wang brings in hip hop’s fiercest femme, Azealia Banks for the T by Alexander Wang campaign video, directed by Daniel Jackson and styled by Alastair McKimm. Bringing energy, style and her infectious track, Van Vogue to the project Banks feels like just what the doctor ordered.
Miu Miu’s behind the scenes vid isn’t unusual, but it features the unique pleasure of watching style icon Chloe Sevigny trying on clothes. There are whole issues of Self Service dedicated to this very concept and though Chloe has been on the scene since the mid-90s she’s still an ideal representation of the chic Miu Miu girl.
Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!
The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.
The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.
Happy birthday to supermodel Naomi Campbell, who turns 42 today and is still one of the most in demand faces within the industry. Naomi’s career is legendary not just because of her phenomenal accomplishments (there isn’t a campaign she hasn’t booked or a runway she hasn’t walked) but also because of the series of ground she broke, not just for herself but for models of color everywhere. Take a look back at some of our favorite Naomi moments from her 20 years in the industry.
1988 – THE 1ST
As a true trailblazer Naomi was not only the very first black model to appear on the cover of Vogue Paris, she was also the first to land a spot on the cover of American Vogue‘s coveted September issue.
1994 – PRADA
Not to mention the very first black model to appear in ads for Prada, also one of the few to ever set foot on the mega-brand’s runways. Fashion historians will note that it took 10 years for another black model to grace the Prada catwalk.
90s – THE TRINITY
The iconic faces of a generation; along with friends Linda Evangelista and Christy Turlington, Naomi owned the 90s runways. More than just a group of besties, the trio banded together with Evangelista and Turlington refusing to do shows unless Naomi walked alongside them.
1989 & 2008 – YSL
As a mentor, friend and supporter, Yves Saint Laurentwas an important part of Campbell’s success. “He was the one who campaigned to put me on the cover on French Vogue and I was the first woman of color to be on the cover — that was because of him. He was so supportive of me. Not just for me, for women of color everywhere.”
1992 – THE KING OF POP MEETS THE QUEEN OF MODELS
We know the George Michael Freedom video is another fashion milestone, but only one supermodel shared the dancefloor with the King of Pop!! Jackson’s In the Closet video, directed by Herb Ritts, shows two enduring talents at the top of their game.
1993 – VERSACE
Richard Avedon‘s Versace ads are modern classics and Naomi’s history with the house is well documented, from her friendship with Donatella & Gianni to her numerous appearances on the Versace runway.
2003 – CHANGE CLOTHES
A decade later and still serving it up in memorable music videos, this time for Jay-Z and Pharrell.
2007 – THE NAOMI DIARIES
Could most models turn their community service into one of the best fashion editorials of the year? The answer is no.
Jean Paul Goude + Naomi is a winning combination, especially when recreating one of his classic Grace Jones images with the help of Marc Jacobs.
2010 – PUSHING BOUNDARIES
Never one to be afraid of controversy, Naomi has appeared in countless editorials that push the limits, most recently her Mert Alas and Marcus Piggott story in Interview was an especially striking example.
Like everyone else on earth when we heard the news that Hollywood star Brad Pitt was going to be fronting the latest Chanel No. 5 campaign we were surprised. While we like Pitt well enough, we’d rather see him headlining a blockbuster than waxing poetic about fragrance. Unless of course he’s wearing the Chanel No. 5 scent himself – that we’d like to hear about. Celebrities have a long history with Chanel No. 5, with everyone from Catherine Deneuve, Carole Bouquet and Nicole Kidman fronting the campaign, but we’re of the mindset that no one does it better than a model.
Granted, we understand that a having a mega-popular superstar in an ad will probably get a brand more attention than they know what to do with and all publicity is good publicity, but we can’t help but ponder which models would have been just as good when it comes to posing. Here are 5 Karl approved alternative who could fill Brad’s shoes – just in case they decide to go in another direction next time…
If it absolutely has to be a celebrity, couldn’t the honor go to one of the gorgeous stars of French cinema? Sure Nicolas Ghesquiere has already got his claws in Charlotte Gainsbourg and Léa Seydoux is still representing Prada, but what of the superb, Mylène Jampanoï or Karl muse Anna Mouglalis? Granted, neither of them have the name recognition of Pitt, but what they lack in international attention they more than make up for in chic.
Grey Magazine is known for their moody black and white covers of haunting beauties, but for their latest issue they offer an appealing mix of styles on 4 very different covers. Georgia May Jagger gets the Chadwick Tyler treatment in an unexpected gritty turn, Antonia Wesseloh is sitting pretty in a shot by Ellen von Unwerth, Caterina shows off that bejeweled Prada collection in Manuela Pavesi’s cover and last but not least, Kelly Mittendorf gives avant-garde edge to Ralph Lauren’s classic designs in an image by Shiela Metzner.
We’ve been curious about Interview Russia since we saw that artfully done Leo DiCaprio cover and now we finally get a peek inside. Steven Pan‘s atmospheric story features Kelly Mittendorf andPatricia van der Vliet as women of mystery in what might be the world’s poshest library. Sporting big jewels, sleek hair and bold looks from the likes of Prada & Yves Saint Laurent, both girls look phenomenal. Pan only hints at what the secret behind the come hither looks, but we’re intrigued all the same.