Campaign Season!

November 14th, 2014 |Posted by models.com

Miu Miu
Ph. Jamie Hawkesworth

Jamie Hawkesworth breathes new life into Miu Miu‘s seasonal campaign with his colorful shots of Natalie Westling juxtaposed against natural shots of abstract landscapes and faded barns. Hawkesworth’s use of color creates parallels between studio shots of Miuccia Prada’s sixties influenced collection of paisleys and mod shapes with the rustic imagery of his outdoor work – together it makes for one of the season’s most striking ads.

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Prada
Ph. Steven Meisel

Prada

In an enigmatic garden, Prada presents its Fall/ Winter 2015 resort advertising campaign. New faces Adrienne Jüliger, Ine Neefs and Moya Palk pose for photographer Steven Meisel in this interesting composition. The 70s influenced resort wares with their top stitching, boxy skirts and belted dresses show of the casual & feminine side of the Prada look. Meisel’s series of monochrome portraits gives the collection a majestic feeling, even in the shots that call to mind Village of the Damned.

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Gucci
Ph. Mert Alas and Marcus Piggott (Art Partner)

The Gucci Cruise 2015 campaign is all about sensual elegance and new faces Julia Bergshoeff, Alisa Ahmann, Aneta Pajak, Ben Allen,Mihai Bran, and Julia Banas, are captured by photographers Mert Alas and Marcus Piggott in sleek style. The Frida Gianini designed luxe bags and floaty dresses are the focal point as models pose in wicker chairs against a plain backdrop.

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Céline
Ph. Tyrone Lebon

Philo muse Daria Werbowy displays her make-up free beauty in the Celine FW resort 2015 advertising campaign, captured by photographer, Tyrone Lebon. Lebon brings a fresh perspective to the ads after seasons of Juergen Teller and Daria sports the new season’s garments with the same casual ease we’ve come to know and love.

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Bottega Veneta
Ph. Ryan McGinley

The dreamlike Bottega Veneta resort 2015 advertising campaign was set in the New York Botanical Gardens. Photographer Ryan McGinley creates a slightly surreal feeling while capturing Tilda Lindstam and Janis Ancens against a backdrop of cherry blossoms and lush greenery.

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Gemma Country

October 14th, 2014 |Posted by Janelle

Since her comeback strut for Prada this season, Gemma Ward‘s name is once again on everyone’s lips. The delicate beauty follows up with a campaign for one of Australia’s iconic brands. To celebrate Country Road’s 40th anniversary Gemma and daughter Naia pose for a series of beautiful mother daughter shots by Will Davidson. The campaign showcases Gemma at her best, but its not the only place you’re going to see Ms. Ward this week – the Aussie super opens up to the Sunday Style with an in-depth interview about motherhood, career and how she spent her nearly 6 year hiatus. The feature is accompanied by great new images shot by Beau Grealy and styled by Christine Centenera that prove the enigmatic Ms. Ward has still got it.

Read the full article on Sunday Style’s official Tumblr

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Ph. Will Davidson for Country Road

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Ph. Beau Grealy / Fashion Editor Christine Centenera / Hair Sophie Roberts / Makeup Linda Jefferyes

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Americana

June 17th, 2014 |Posted by Janelle

Mikael Jansson takes a voyage upstate for a rustic editorial that pairs pieces from fashion’s most luxurious labels with a down home backdrop that speaks to America’s working class roots. Wearing Louis Vuitton and Prada to the local rail-station or back-alley isn’t an every day occurrence, but in the knowing hands of Karl Templer the pieces seem down to earth rather than lofty. As worn by the youthful cast led by Grace Hartzel, Tami Williams, Harleth Kuusik, Nastya Sten, Vanessa Moody, Waleska GorczevskiDani Witt and Julia Hafstrom these designer looks represent the dressed down uniform girls everywhere. With this story Interview Magazine adds another hit to this month’s impressive editorial lineup.

See the full story in the MDC Fashion database

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Prada’s Pastiche

May 21st, 2014 |Posted by Janelle

Miuccia Prada‘s fall collection offered a subversive take on the films of Fassbinder and all things connected with German art, so it seems fitting that the corresponding campaign is equally esoteric. Mica Arganaraz and Karl Kolbitz pose against a backdrop of brutalist architecture as Steven Meisel shoots the duo looking aloof and oh so elegant. Prada is known for its inventive campaigns and quirky videos, so this seasons reserved almost severe imagery feels like a refreshing change of pace.

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A Beauty Fantasy

May 9th, 2014 |Posted by Janelle

No one does makeup quite like Pat McGrath and beauty’s most visionary talent creates an array of boundary pushing looks in Ben Hassett‘s thrilling W Magazine story. Taking her bold runway makeup for Prada, Dolce & Gabbana and Givenchy up a notch McGrath creates a trio of eye-catching looks filled with color, texture and the buoyant sense of drama that has come to define McGrath’s work. Guinevere Van Seenus, Jenna KleinDaiane Conterato, Svetlana Zakharova, Sonya Gorelova and Carly Moore are transformed by McGrath’s makeup and Panos Yiapanis‘ sumptuous styling.

View the story in full on Ben Hassett.com

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First Look: Lurve

April 24th, 2014 |Posted by models.com

Lurve Magazine‘s next era kicks off with a stellar issue with a fresh perspective on fashion. Editor in chief Lyna V. Ahanda, new fashion director Moreno Galatà and fashion editor Alessandra Conti create an issue focused on a modern interpretation of 90s style fashion photography. Bringing all the raw energy and individualism that defined the 90s aesthetic back into the mix is an inspired move and one that makes each editorial feel vital.

The issue’s six covers take the theme head on with a diverse lineup of models & photogs; reportage photographer Olivia Arthur shoots model Adwoa Aboah in Louis Vuitton; while Lily McMenamy sports Céline in a stylized shot by Sonia Sieff. Queen of cool Caroline de Maigret shows another side in an elegant image by Alessio BolzoniRobbie McKinnon sports a brush and stacks of vinyl in his cheeky cover by Edmund Aves. The always chic Elisa Sednaoui is serene in Prada in her cover by Laurence Ellis (Visual Artist UK ) and Hanne Gaby Odiele delights in a striking image by Dario Catellani (Paris: ArtList Paris, New York: ArtList NY)

Inside the content is every bit as compelling as the covers, with an array of contributors providing exciting new edits that adhere to that avant garde 90s spirit. Each story is special in its own way, but famed street photographer Nick Turpin providing his first fashion work, shooting Neelam Johal in a museum setting is a bonafide moment.

For even more Lurve, head on over to LurveMag.com 

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Lily McMenamy ph. Sonia Sieff, styled by Moreno Galatà in Celine

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Elisa Sednaoui ph. Laurence Ellis (Visual Artist UK ), styled by Moreno Galatà in Prada

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Hanne Gaby Odiele ph. Dario Catellani (Paris: ArtList Paris, New York: ArtList NY), styled by Vittoria Cerciello (De Facto)

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Caroline de Maigret ph. Alessio Bolzoni, styled by Mauricio Nardi

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Adwoa Aboah ph. Olivia Arthur, styled by Alessandra Conti

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Robbie McKinnon ph. Edmund Aves, styled by Moreno Galatà

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Model – L.W. / Photographed by Nicolo Terraneo / Styled by Moreno Galatà

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Model Elensio / Photography by Paolo Zerbini / Styled by Moreno Galatà

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Model – Neelam Gill / Photographed by Nick Turpin / Styled by Moreno Galatà

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Model – Izabella at Next / Photographed by Andrea Artemisio / Styled by Carolina Bianchi

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Models – Robbie McKinnon & Evangeline Ling / Photographed by Edmund Aves / Styled by Moreno Galata

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Model – Emma Willow / Photographed by Anders Edstrom / Styled by Moreno Galatà

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Model – Moffy / Photographed by Michelle Sank / Styled by Alessandra Conti

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Model – Kate Bogucharskaia / Photographed by Benjamin Vnuk / Styled by Columbine Smille

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A Singular Beauty

April 9th, 2014 |Posted by Matthew

It’s always a thrill to see a fresh face land her first major cover. Nominating Maria Borges for the May 2014 cover, Vogue Portugal takes a minimal approach and lets the rising model’s incredible features stand out. Following up back-to-back knockout turns on the Fall RTW and Spring Couture runways, Maria embodies demure elegance in a pared down cover shoot by photographer Rui Aguiar. Styled by Paulo Macedo in looks from Prada, Alaia, and Maison Martin Margiela, Maria shows off the singular grace that’s already made her a favorite at Dior, Tom Ford, and Givenchy. Adding this stunning series to her growing repertoire, this Angolan beauty is sure to have a bright future ahead of her.

See the full story on Rui Aguiar’s official site and a special video behind the scenes with Maria on Vogue Portugal

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Pradafied

April 3rd, 2014 |Posted by Janelle

What makes a Prada girl? Is it beauty? Is it chic? Or is it that altogether intangible it-quality that separates the best from the rest. Sasha Pivovarova has it, Daria Werbowy has it and now Prada taps yet another face blessed with it – Chicagoan Lexi Boling steps up to the plate in the brand’s pre-fall campaign shot by Steven Meisel. Looking at ease while holding an array of accessories Boling captures the quintessential Prada look.

See the full campaign on Prada.com

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