Jerry Hall by Sølve Sundsbø
Fashion and fun are two words that should go together, yet most magazines fail to realize it and that is where Ponystep comes in. Launching during Paris fashion week, the biannual aims to bring the glee back to the pages of magazines where it belongs! Editor in chief Richard Mortimer launched the publication as a website two years ago, but March brings their first print edition. With contributors ranging from Solve Sundsbo, Dan Jackson, Ben Weller, Juergen Teller, Julie Verhoeven and Tim Blanks, you can see why we’re very excited for this one! MDC spoke to Ponystep fashion director, Phoebe Arnold, for a glimpse of all the magazine has to offer.
MDC: How long has ponystep been around and what issue is this?
This is the first issue of Ponystep in print. Ponystep started as an online magazine nearly three years ago, though we haven’t done anything on it for the last six months, we’ve been too busy working on this issue! The website will be relaunching imminently though…
MDC: Where did the name come from?
It’s a very long and drunken story. It all started out as a bit of a joke and we’ve been stuck with it ever since! It’s quite good though, don’t you think?
Jeneil Williams by Ben Weller
MDC: Why did you choose the models for this cover?
It’s the inspiration issue, and both Kylie Minogue and Jerry Hall are completely inspirational. Actually that’s just an excuse, it was sheer self-indulgence, we just love them.
Hannelore Knuts by Paul Wetherell
MDC: What do you hope to offer that sets you apart from other mags?
We want to make fashion fun again. It’s uncompromising, but still accessible to everybody.
Ponystep launches during Paris Fashion week with a party in collaboration with MAC Cosmetics