Brave New (and Beautiful) World

March 9th, 2016 |Posted by steven.yatsko


Olivia Jansing by Marcus Ohlsson & Andrew Logan by Philippe Vogelenzang

Beauty Papers is the two issue old publication with a predilection for all things beauty. That much can gathered from its title alone. But one look inside its sophomore release and it’s clear the brainchild of Maxine Leonard steers vehemently clear of any sort of prix fixe beauty others are serving. Beauty Papers is Maxine’s visual adage endeavoring to articulate a more modern language of makeup-ing. Inside is a cosmetic playground, the respective efforts of beauty veterans and photographers letting loose their explorative ideas of application, color and medium. We spoke to its editor in chief Maxine Leonard about the magazine and more, plus check out the preview of issue 1 “Plastics” below.

When did humor come into play for Beauty Papers or into your idea of beauty in general?
Humour like beauty is personal. Our approach is to hopefully inspire, the result in how this is viewed is left to the reader as to whether they sense or identify humour. I think it is emotive, however read. There is no beauty without emotion.

What was the most difficult part of conception for issue 1 (the second issue)?
Beauty Papers is at the start of its journey so we really don’t think in terms of ‘difficult’ because it is a very exciting time for us.

Why “Plastics”?
We chose ‘plastic’ because it defines the world we live in, and it has long been the byword for celebrity culture, the cult of plastic people-‘Fakeness’ is a look and lifestyle pursued by legions of women and men. And then there is the sheer joy of the material itself, the qualities of stretch, transformation and transparency. Plastic is defined by being easily shaped or moulded, which for us, is also a metaphor for how we change and mould ourselves to survive, fit in, and even succeed.

What were some conceptual guidelines and shoot dos and don’ts given out?
We explored the concept visually and culturally and created a collection of inspiration material that we shared with all our collaborators, they asked questions, observed and found their particular perspectives sometimes opening doors on less comfortable issues and ideas we encounter everyday. Plastic was the platform and from this dreams were created of exquisite fantastical extremes and contradictions. Without the dreams and dream makers where would we be? We have an open dialogue with all the artists that work with us but there are no do’s and don’ts. That is what is so exhilarating.

How has your own perspective of editorial beauty changed and what was missing that made you want to start the magazine?
On this journey there have been several occasions that have changed my perspective and made me reevaluate my approach. I interviewed Christiaan for issue 0 and the meeting was timely. He told me I would make mistakes and that it was never about agenda, it was about friends working together. I interviewed Serge Lutens and he told me not to lower my flag. Most importantly I met Valerie who restored my faith and reignited my belief and passion. Beauty Papers is about artists working together and inspiring each other. It is about community and creation, something we felt was lacking.

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Heather Kemesky by Liz Collins (Camilla Lowther Management) | Stylist Way Perry | Hair Samantha Hillerby (Streeters London) | Makeup Maxine Leonard (Jed Root) | Manicurist Jenny Longworth (Camilla Lowther Management) | Casting Shelley Durkan (New York: D + V Management, London: D + V Management )


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Leila Goldkuhl by Paola Kudacki (Camilla Lowther Management) | Stylist Akari Endo-Gaut (New York: FRANK REPS NY, Los Angeles: FRANK REPS LA) | Hair Kevin Ryan (Art + Commerce) | Makeup Mathias van Hooff (Management + Artists) | Casting Shelley Durkan (New York: D + V Management, London: D + V Management )


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Harleth Kuusik by Amy Troost | Hair Holli Smith | Casting Beth Dubin


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Anabel Krasnotsvetova by Julia Noni (Chris Boals Artists CBA) | Stylist Vittoria Cerciello (New York: FRANK REPS NY, Los Angeles: FRANK REPS LA) | Hair Franco Gobbi (Streeters New York) | Makeup Violette (Management + Artists) | Manicurist Eri Handa | Casting Shelley Durkan (New York: D + V Management, London: D + V Management )


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Briley Jones by Ben Hassett (Management + Artists) | Stylist Anna Trevelyan (Camilla Lowther Management) | Hair Peter Gray (Home Agency) | Makeup Isamaya Ffrench (Streeters London) | Manicurist Martha Fekete (Bryan Bantry)


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Sofia Fanego byPaul Maffi | Stylist Paul Sinclaire (Katy Barker) | Hair Tomo Kono | Manicurist Jin Soon Choi (Jed Root)


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Olivia Jansing by Marcus Ohlsson (London: D + V Management , New York: D + V Management, Stockholm: LUNDLUND) | Stylist Michelle Cameron (New York: FRANK REPS NY, Los Angeles: FRANK REPS LA) | Hair Rita Marmor (Streeters New York) | Makeup Benjamin Puckey (London: D + V Management , New York: D + V Management) | Manicurist Honey (Exposure NY) | Casting Shelley Durkan (New York: D + V Management, London: D + V Management )


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Harmony Boucher by David Oldham | Hair Raphael Salley (Streeters London) | Makeup Janeen Witherspoon | Manicurist Imarni (Saint Luke Artist Management)


Posted in: General news

Full View: Transmission

January 14th, 2014 |Posted by Janelle

We first previewed the eclectic and intelligent Transmission Magazine with an interview editor in chief Dylan Forsberg that provided an in-depth look at the magazine’s inception and unique point of view. Now the entire issue is available for perusal online, complete with stripped down stories featuring Alana Zimmer, Hanne Gaby Odiele, Samantha Gradoville and Kasia Struss. Shot by Forsberg and Paul Maffi the issue explores themes of duality and transparency via an array of thoughtful content – short stories, paintings and of course photographs.

Posted in: General news

The Varon Effect

September 19th, 2011 |Posted by Janelle

With its elegant black and white presentation and cutting edge menswear content Varon Magazine is one of the most enticing men’s fashion publications we’ve seen this season. Take a glimpse inside their latest issue and hear from editor in chief, Nacho Pinedo about what makes Varon special.

MDC: Who is the Varon man?

Nacho: The Varon man is ageless, contemporary, free, independent and sophisticated.

MDC: Describe the Varon man in one word.

Nacho: Classic.

MDC: What is the theme of this issue?

Nacho: This issue is about courage. Nicola is one of the bravest man in fashion always daring to break boundaries, Donatella shows a lot of courage with her 2012 men collection. The young British actors needs courage to succeed on them carrier and the fashion again is for men who dare to look unique.

MDC: What are some of the challenges facing newer publications in the digital age?

Nacho: The challenge is always the same, to make a good independent and honest magazine.

MDC: What is your personal favorite image in the magazine?

Nacho: Page 105.

VersaceVal & Jordan Taylor by Thomas Lohr | Fashion Editor Toby Grimditch

Beyond A Shadow of a Doubt – by Tom Allen

Paolo AnchisiTomek Szczukiecki and Ethan James Green by Paul Maffi | Fashion Editor – Tom Van Dorpe

Josh McLellan by Lonny Spence | Fashion Editor – Shirley Amartey

Caleb Trent by Ronald Dick | Fashion Editor Shirley Amartey

Posted in: General news

En Español

February 26th, 2011 |Posted by Janelle

Everyone knows that V Magazine is one of the leading publications for cutting edge and in your face style, but their sister publication V Spain is chock full of incredible content too. The latest issue, on stands March 1st features beautiful stories with perennially cool girls like Delfine Bafort and Dafne Cejas. Delfine pulls out all the stops in a black and white graphic shoot by Paul Maffi while Dafne delivers Spanish flair in a story by Daniel Riera.

Delfine Bafort by Paul Maffi

Dafne Cejas by Daniel Riera

Posted in: General news