A Fine Balance

October 15th, 2014 |Posted by jonathanshia

The sixth issue of Italian menswear The Greatest lands this week with a tone of quiet introspection, taking a meditative approach to its Fall 2014 theme of balance with a contemplative Janis Ancens photographed by Alessandro Dal Buoni. Nemanja Maksic and Tomek Szalanski find equilibrium against each other in Paolo Zerbini (Paris: Atomo Management)’s quiet feature, while Sybille Walter shoots Thibaud Charon in the perfect mix of fabrics, patterns, and textures against a hulking ruin that looms precariously above. Kris Van Assche and Humberto Leon & Carol Lim of Opening Ceremony and Kenzo share their candid thoughts in engaging interviews, while art photographer Luca de Santis offers a series of his signature collages, combining photographs of chairs intertwined in perfect harmony covered with rainbow sprinkles and candies. A gorgeous accompanying film, starring a jagged coastline and Gordon Bothe singing a haunting ode, ends with a mantra worth remembering in our topsy-turvy, twisted age: “Everything in life is about balance.”

THE GREATEST FASHION FILM #7 from The Greatest Magazine on Vimeo.

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Posted in: boys,General news

Modern Day Heroes

May 23rd, 2014 |Posted by jonathanshia

Sometimes, less is more. Such is the case with DSECTION Magazine, the Portuguese menswear magazine that, next week, moves from a bimonthly to a biannual format with their supersized Spring/Summer issue. Two covers shot by Danielle Levitt spotlight some of the brightest new faces of today: Simon James, Joseph Dolce, and Gabriel Marques, dressed by the multitalented Nicola Formichetti in his first collection for Diesel.

Following on the theme of “Modern-Day Heroes,” the issue explores different strains of strength and bravery, from the fresh, vibrant energy of the cover story to the contained power of Frederico Martins’ calm editorial, with sleek, easy clothes selected by Nelly de Melo Gonçalves. Clark Bockelman, Alex Dunstan, and Matt Trethe stare down the camera in James White’s feature, with styling by Christopher Preston, while Nicolas Ripoll and Matthew Holt offer an elegant preview of Fall 2014, again from the team of Martins and de Melo Goncalves. Paolo Zerbini offers up a study of youthful aggression with Paolo Zagoreo’s edgy streetwear, while Thomas Goldblum presents a more refined take with his classic portraits with styling by Benoit Martinengo. The only downside is knowing we’ll have to wait six months to see the next issue.

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Gabriel Marques, Simon James, Joseph Dolce, Tony, Ashley, Bre by Danielle Levitt, styling by Diesel’s Nicola Formichetti

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Taj, Emil Andersson and Jorge Pla by Nico Bustos (New York/Paris: ArtList NY (New York) ArtList Paris (Paris) Berlin: Shotview Photographers Management (Berlin), styled by Alberto Murtra

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Nikola D, Jon Hjelholt, Charles Markham, Guillaume Babouin, Thomas Bukovatz by Frederico Martins, styled by Nelly de Melo Goncalves

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Nicolas Ripoll and Matthew Holt by Frederico Martins, styled by Nelly de Melo Goncalves

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Clark, Alex and Matt by James White, styled by Christopher Preston

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Nate Hill and Malthe Lund Madsen by Thomas Goldblum, styled by Benoit Martinego

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Ryan Hassaine by Fanny Latour-Lambert (Walter Schupfer Management), styled by Benoit Martinego

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Rafferty Law and Oliver Cheshire by James White, styled by Christopher Preston

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Jake Love, Nathan James and Ben Horsefield by Paolo Zerbini, styled by Paolo Zagoreo

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Posted in: boys,General news

Happiness

March 25th, 2014 |Posted by jonathanshia

Ever since their start back in October 2013, the team behind Italian menswear magazine The Greatest has devoted each issue to a single theme, with the latest—for Spring 2014—revolving around the idea of happiness. “Happiness is something for which we are always looking,” explains Matteo Greco, editor-in-chief. “I needed to find it, I needed to express it. It’s a very simple feeling, but not a trivial one.” That happiness—not, it should be noted, mere light-heartedness or frivolity—comes across most clearly in the opening feature of artwork by photographer Luca de Santis, who spread clusters of cheerful yellow fuzz across otherwise sombre and banal images, injecting a sense of optimism right from the start. The editorials, which Greco says carry the same “nostalgic vision” as in previous issues, also take a lighter tone, from Paolo Zerbini‘s saturated story of youth and innocence to Stefania Paparelli‘s feature on Adrien Sahores, who looks every bit the carefree, dignified Parisian undergrad. Cover model Benjamin Eidem is captured by Lowe H Seger in serene, pale blues styled by Greco himself, who calls Eidem his favorite model and “one of the most elegant I’ve ever worked with.” An accompanying film by Damian Sammarco and Sergio Andretti finds Linus Gustin walking through the city streets dressed all in Dior Homme, seemingly in search of something he can’t quite name. There is a hint of sadness to the proceedings, but Greco reminds us that happiness is, after all, in the eye of the beholder. “Sometimes we are not happy, but we are always the ones who decide whether to be happy or not,” he says. “I decided to be.”

The Greatest Fashion Film #6 from The Greatest Magazine on Vimeo.

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Posted in: boys,General news

First Look: The Greatest Fall 2013

October 9th, 2013 |Posted by models.com

We can always expect a great issue to come from biannual men’s fashion magazine, The Greatest Magazine. The Italian magazine’s latest film features Andre Bona in an eerie all-red film, making a trek through a snow-covered mountain on an unknown journey, lost and lonely, in fabulous Dolce & Gabbana menswear, of course. The rest of the issue is filled with the pristine editorials we’ve come to expect from the young magazine. Whether in studio or on location, the latest and greatest men’s faces and fashion are sure to be featured in the stylish biannaual.

Text By Victoria Perillo

The Greatest Fashion Film #5 from The Greatest Magazine on Vimeo.

Director: Luca de Santis, Director of photography: Francesco Brigida, Fashion Editor: Matteo Greco

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Bastiaan Van Gaalen, Benoni Loos, Christian Garcia, Frederik Meijnen, Patrick Kafka and Rodolphe Zanforlini by Francesco Brigida, fashion editor: Matteo Greco

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Duco Ferwerda and Nicolas Hagius by Paolo Zerbini, fashion editor: Matteo Greco

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Arthur Gosse by Lowe Seger, fashion editor: Gaelle Bon

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Matvey Lykov by Alessandro Dal Buoni, fashion editor: Matteo Greco

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Harry Curran and Karlis Adlers by Sybille Walters, fashion editor: Samuel Drira

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Bastian by Francesco Brigida

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Posted in: boys,General news

First Look: The Greatest

April 12th, 2013 |Posted by models.com

Take a glimpse of the newest issue of The Greatest Magazine with minimalistic spreads of the season’s most coveted looks. The Italian magazine’s third issue, focusing on the theme of “Water”; features Paolo Zerbini shooting Tomek Szczukiecki for the cover (who’s shorn of his signature long locks). Some of the best new faces of the season are featured in staple pieces from the latest Spring Summer collections of Maison Martin Margiela, Jil Sander, Kenzo and more. Interviews with designers Andrea Incontri and Alessandro Sartori (the art director of Berluti) and an evocative fashion film (below, directed by Francesco Brigida) round out an issue overflowing with fresh and modern images, proving that minimal sometimes has a maximal effect. (Text by Kianna Alexander)

The Greatest Fashion Film #4 from The Greatest Magazine on Vimeo.

Models Stefan Knezevic and Susanna, directed by Francesco Brigida, all fashion: Les Hommes, styling: Matteo Greco, hair: Armando Cherillo, makeup: Mary Cesardi

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Tomek Szczukiecki by Paolo Zerbini, fashion: Matteo Greco, grooming by Valentino Perini

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Alexander Ferrario by Stefania Paparelli, fashion: Matteo Greco, Hair Dora Roberti, makeup Giorgia Pambianchi

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Sergio Fonseca, Stefan Knezevic, James Gatenby by Cristina Capucci, fashion: Carlo Ortenzi

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Chris Beek by Alessandro Dal Buoni, fashion: Claudia Carretti

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Alessandro Sartori by Luca di Santis

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Andreas Brunnhage by Francesco Brigida, fashion: Luca Roscini

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Taylor Cowan by Alessio Bolzoni, fashion: Matteo Greco

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Rafa Bodgar by Lowe Seger, fashion: Diane Boulenger, grooming: Javier Palacio

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First Look: The Greatest #2

November 22nd, 2012 |Posted by Betty

The long Thanksgiving weekend gives us all at models.com a quick break before the madness of December. As a treat for our readers, here’s a special glimpse of The Greatest‘s new glossy with the new/hot faces of the season sporting the best of the F/W 12 collections. These classic and serene portraits remind us that sometimes less is indeed more.

Arthur Gosse, new face Adam, Arran Sly, Alexander Beck, Max Rendell by Alessandro Dal Buoni, styling by Claudia Carretti

New face Vincenzo by Stefania Paparelli, styled by Matteo Greco

Douglas Neitzke by Dario Salamone , styled by Francesco Cassarotto

Kirill Vasilev and Oleg Antosik by Paolo Zerbini, styled by Matteo Greco, hair by Valentino Perini

Janis Ancens by Francesco Brigida, styled by Elisa Anastasino

Malthe Lund Madsen, Greg Nawrat, Jakob Wiechmann who is also on the cover, Benedikt Angerer by Cristina Capucci, styled by Matteo Greco

TRAILER – THE GREATES Fashion Film #3 from The Greatest Magazine on Vimeo.

Alexander Ferrario by Luca de Santis, styled by Matteo Greco

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Posted in: General news