Quantcast

Happiness

March 25th, 2014 |Posted by jonathanshia

Ever since their start back in October 2013, the team behind Italian menswear magazine The Greatest has devoted each issue to a single theme, with the latest—for Spring 2014—revolving around the idea of happiness. “Happiness is something for which we are always looking,” explains Matteo Greco, editor-in-chief. “I needed to find it, I needed to express it. It’s a very simple feeling, but not a trivial one.” That happiness—not, it should be noted, mere light-heartedness or frivolity—comes across most clearly in the opening feature of artwork by photographer Luca de Santis, who spread clusters of cheerful yellow fuzz across otherwise sombre and banal images, injecting a sense of optimism right from the start. The editorials, which Greco says carry the same “nostalgic vision” as in previous issues, also take a lighter tone, from Paolo Zerbini‘s saturated story of youth and innocence to Stefania Paparelli‘s feature on Adrien Sahores, who looks every bit the carefree, dignified Parisian undergrad. Cover model Benjamin Eidem is captured by Lowe H Seger in serene, pale blues styled by Greco himself, who calls Eidem his favorite model and “one of the most elegant I’ve ever worked with.” An accompanying film by Damian Sammarco and Sergio Andretti finds Linus Gustin walking through the city streets dressed all in Dior Homme, seemingly in search of something he can’t quite name. There is a hint of sadness to the proceedings, but Greco reminds us that happiness is, after all, in the eye of the beholder. “Sometimes we are not happy, but we are always the ones who decide whether to be happy or not,” he says. “I decided to be.”

The Greatest Fashion Film #6 from The Greatest Magazine on Vimeo.

all61

all52

all57

all5

all22

all

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: boys,General news

First Look: The Greatest Fall 2013

October 9th, 2013 |Posted by models.com

We can always expect a great issue to come from biannual men’s fashion magazine, The Greatest Magazine. The Italian magazine’s latest film features Andre Bona in an eerie all-red film, making a trek through a snow-covered mountain on an unknown journey, lost and lonely, in fabulous Dolce & Gabbana menswear, of course. The rest of the issue is filled with the pristine editorials we’ve come to expect from the young magazine. Whether in studio or on location, the latest and greatest men’s faces and fashion are sure to be featured in the stylish biannaual.

Text By Victoria Perillo

The Greatest Fashion Film #5 from The Greatest Magazine on Vimeo.

Director: Luca de Santis, Director of photography: Francesco Brigida, Fashion Editor: Matteo Greco

DEFINITIVO-STAMPA-bassa8

DEFINITIVO-STAMPA-bassa12

DEFINITIVO-STAMPA-bassa14

DEFINITIVO-STAMPA-bassa11
Bastiaan Van Gaalen, Benoni Loos, Christian Garcia, Frederik Meijnen, Patrick Kafka and Rodolphe Zanforlini by Francesco Brigida, fashion editor: Matteo Greco

DEFINITIVO-STAMPA-bassa46

DEFINITIVO-STAMPA-bassa49
Duco Ferwerda and Nicolas Hagius by Paolo Zerbini, fashion editor: Matteo Greco

DEFINITIVO-STAMPA-bassa56
Arthur Gosse by Lowe Seger, fashion editor: Gaelle Bon

DEFINITIVO-STAMPA-bassa3

DEFINITIVO-STAMPA-bassa27

DEFINITIVO-STAMPA-bassa33
Matvey Lykov by Alessandro Dal Buoni, fashion editor: Matteo Greco

DEFINITIVO-STAMPA-bassa21

DEFINITIVO-STAMPA-bassa22
Harry Curran and Karlis Adlers by Sybille Walters, fashion editor: Samuel Drira

192006-800w
Bastian by Francesco Brigida

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: boys,General news

First Look: The Greatest

April 12th, 2013 |Posted by models.com

Take a glimpse of the newest issue of The Greatest Magazine with minimalistic spreads of the season’s most coveted looks. The Italian magazine’s third issue, focusing on the theme of “Water”; features Paolo Zerbini shooting Tomek Szczukiecki for the cover (who’s shorn of his signature long locks). Some of the best new faces of the season are featured in staple pieces from the latest Spring Summer collections of Maison Martin Margiela, Jil Sander, Kenzo and more. Interviews with designers Andrea Incontri and Alessandro Sartori (the art director of Berluti) and an evocative fashion film (below, directed by Francesco Brigida) round out an issue overflowing with fresh and modern images, proving that minimal sometimes has a maximal effect. (Text by Kianna Alexander)

The Greatest Fashion Film #4 from The Greatest Magazine on Vimeo.

Models Stefan Knezevic and Susanna, directed by Francesco Brigida, all fashion: Les Hommes, styling: Matteo Greco, hair: Armando Cherillo, makeup: Mary Cesardi

thegreatest-1

thegreatest15

thegreatest16

thegreatest21
Tomek Szczukiecki by Paolo Zerbini, fashion: Matteo Greco, grooming by Valentino Perini

thegreatest10

thegreatest12

thegreatest13
Alexander Ferrario by Stefania Paparelli, fashion: Matteo Greco, Hair Dora Roberti, makeup Giorgia Pambianchi

thegreatest22

thegreatest25
Sergio Fonseca, Stefan Knezevic, James Gatenby by Cristina Capucci, fashion: Carlo Ortenzi

thegreatest28

thegreatest29

thegreatest32

Chris Beek by Alessandro Dal Buoni, fashion: Claudia Carretti

thegreatest35
Alessandro Sartori by Luca di Santis

thegreatest47

thegreatest49

thegreatest50
Andreas Brunnhage by Francesco Brigida, fashion: Luca Roscini

thegreatest63

thegreatest59-1

thegreatest60
Taylor Cowan by Alessio Bolzoni, fashion: Matteo Greco

thegreatest53

thegreatest56

thegreatest57
Rafa Bodgar by Lowe Seger, fashion: Diane Boulenger, grooming: Javier Palacio

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: boys,General news

First Look: The Greatest #2

November 22nd, 2012 |Posted by Betty

The long Thanksgiving weekend gives us all at models.com a quick break before the madness of December. As a treat for our readers, here’s a special glimpse of The Greatest‘s new glossy with the new/hot faces of the season sporting the best of the F/W 12 collections. These classic and serene portraits remind us that sometimes less is indeed more.

Arthur Gosse, new face Adam, Arran Sly, Alexander Beck, Max Rendell by Alessandro Dal Buoni, styling by Claudia Carretti

New face Vincenzo by Stefania Paparelli, styled by Matteo Greco

Douglas Neitzke by Dario Salamone , styled by Francesco Cassarotto

Kirill Vasilev and Oleg Antosik by Paolo Zerbini, styled by Matteo Greco, hair by Valentino Perini

Janis Ancens by Francesco Brigida, styled by Elisa Anastasino

Malthe Lund Madsen, Greg Nawrat, Jakob Wiechmann who is also on the cover, Benedikt Angerer by Cristina Capucci, styled by Matteo Greco

TRAILER – THE GREATES Fashion Film #3 from The Greatest Magazine on Vimeo.

Alexander Ferrario by Luca de Santis, styled by Matteo Greco

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: General news