December 12th, 2014 | Janelle
Olivier Rousteing‘s vision for Balmain has always been about powerful, provocative women so it seems natural to see his Spring/Summer campaign filled with supermodels. Adriana Lima, Joan Smalls, Isabeli Fontana, Rosie Huntington Whiteley and newcomer Crista Cober join forces to play video games and eat cheeseburgers in Mario Sorrenti‘s (Art Partner) action packed ads for Balmain. Sorrenti never fails to bring energy to his images and this time around he makes the usually elegant cast engage in a little combat. If kicking and screaming supers isn’t your idea of a good time fear not, the subtler images have the beauties duking it out via Nintendo rather than clawing each others eyes out. The art direction by Pascal Dangin adds another layer of enjoyment, with patterns and colors perfectly coordinating even as the punches are thrown.
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