January 9th, 2012 | Janelle
Mulberry’s spring ads are the stuff of Tumblr dreams, Lindsey Wixson, Frida Gustavsson and a giant melting ice cream cone by Tim Walker? The sugar level is off the charts, but who can resist such a sweet treat?! Shot on location in Brighton with set design by Andy Hillman and styling by Edward Enninful, the girlish ads are joyful and creative. Those cream colored Bayswater satchels and bright high heeled wedges are almost as tempting as the massive hard candies.
Steven Meisel takes three legendary supers and one outstanding newbie to create a classically minded campaign. Naomi Campbell, Kristen McMenamy, Karen Elson and Daphne Groeneveld join forces for a striking ad that brings to mind Avedon’s epic Versace ads from the 80s.
Natasha Poly as a modern pin up girl is a campaign concept we can get behind. Willy Vanderperre and Olivier Rizzo create an enticing series of images that capitalize on Ms. Poly’s natural allure and the appealing mix of pattern & texture found in Proenza’s spring collection. The clothes are front and center here and they look phenomenal: sign us up for a pair of those heels!
Akris is known for their appealing take on minimal fashions and the spring campaign takes that idea and runs with it. Karim Sadli shoots Daga Ziober in the backseat of a vintage car wearing Albert Kriemler’s gorgeous designs.
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