For their latest fragrance commercial, Dior continues its collaboration with some of the hottest names in the film industry. Following Sofia Coppola and Natalie Portman’s girlish videos for the Miss Dior fragrance, the storied French fashion house tapped indie visionary Harmony Korine, of Kids (1995)and Spring Breakers (2013) fame, to shoot campaign star Sasha Luss in a hypnotic promo for the brand styled by Carlyne Cerf De Dudzeele. The clip, at just over a minute, combines found-footage aesthetics, digital animations, and a sampling from South African rap duo Die Antwoord to conjure a psychedelic scene. Sasha, barefoot in Raf Simons’ Spring ‘14 couture collection, revels like Alice in Wonderland lost at Versailles, striking a winning balance for the brand’s fresh yet classic look.
As the fashion world mourns the passing of legendary hair stylist and entrepreneur Vidal Sassoon, we look back at some of his greatest career moments. As one of the industry’s true innovators Sassoon influenced not only how we style our hair, but also the way we view modern beauty.
1955: MAYFAIR’S YOUNGEST HAIRSTYLIST
Sassoon trained under Brit hairstyling great, Raymond Bessone, but by the time he was 25 he had opened his very first salon in Mayfair. For a glimpse at his early styles check out this vintage video. The dramatic shapes and precise details are all still there, but the romantic Spanish influenced styles are very different from the mod shapes we’ve come to associate with his work.
1963: BAUHAUS INSPIRED
Sassoon will always be remembered for bringing Bauhaus’ doctrine of “form follows function” into the world of hair dressing. Prior to Sassoon the look was all about hair that took hours to perfect and wasn’t meant to move – The Guardian details the era of “setting lotions and rows of hairdryers” well. Sassoon was all about working with the natural texture and shine of the hair, then creating dramatic angular cuts that were easy to care for. You can see his classic shape here on Peggy Moffitt, a style echoed by the famous crops of girls like Ranya Mordanova and Tao Okamoto.
You have to love a man who appreciates models. When asked by W to talk about his favorites, Sassoon had a couple of greats in mind. “Grace Coddington became my top model. She was eighteen when I first met her. She was just a little waif when Mary Quant and I got on to her. She carried off the Five Point Cut to be believed. Here in Los Angeles in my work with Rudi Gernreich, it was Peggy Moffitt. She was an extraordinary model. She acted out every piece of clothing. She would look in the mirror and act it all out before she would go in front of the camera.”
When Andy Warhol endorses your hairspray it is kind of a big deal. In one of the most memorable ad campaigns ever the brand’s shampoos and conditioners were praised by a unique group of 80s stars. Getting Warhol was a coup but the most surprising endorsement came from bald actor, Geoffrey Holder.
Joining in the multi cover party that V Magazine started with 4 Fall covers and the special edition V Magazine 19 cover bonanza by Paul Rowland, is Another Magazine‘s beauteous quartet of Natalie Portman, Vanessa Paradis, Kate Moss and Katie Holmes. Love Magazine also enters the fray with 2 covers, one of Coco Sumner (Sting’s daughter) and the other of young musician Alex Hartley. It looks like it’s never been a better time for readers with such a plethora of choices.