Mulberry Hills

July 2nd, 2014 |Posted by Janelle

Mulberry heads back to its rugged roots with a picturesque campaign set against a Scottish highland backdrop. Tim Walker eschews the fantastical in favor of the simple pleasures of green hills and blue skies and it makes for beautiful images. Cara Delevingne plays modern English rose in Walker’s shots, sporting knit sweaters and minis as she totes around the line’s signature bags. Walking alongside hunting hounds might not require the use of a Bayswater tote, but the added touch of luxury certainly doesn’t hurt and Edward Enninful‘s skillful styling makes each fall ensemble seem perfect.

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Campaign Confidential

January 3rd, 2013 |Posted by Janelle

Luxury powerhouses have unleashed their S/S campaigns with great fanfare, but which brand’s spring outlook are you liking best? Take a look at some of the best brand new campaigns on the scene and let us know your faves in the comments.


MULBERRY

Emma Hill (Designer) | Tim Walker (Photographer) | Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme (Art Direction) | Shona Heath (Set Design) | Jane How (Stylist) | Sam McKnight (Hair) | Val Garland (Makeup) | Meghan Collison (Model)

Tim Walker‘s dreamy imagery has come to define the Mulberry campaign look for a few seasons now and the brand’s latest starring Meghan Collison, takes the party underwater setting Meghan against a undersea backdrop of soft pastels and coral that perfectly coordinates with the line’s feminine S/S collection.


VERSACE


Mert Alas and Marcus Piggott
 (Photographer) | David Bradshaw (Fashion Editor/Stylist) | Melanie Ward (Fashion Editor/Stylist) |Giovanni Bianco (Art Director) |

Giovanni Bianco (Art Director) | Daria WerbowyEdward WildingJoan SmallsKacey CarrigKate Moss &Veit Couturier  (Models)

More is always more in the world of Versace and for S/S they pull out all the stops with a stylized campaign filled with supermodels, bold color and enough drama to fill an entire operetta. Mert Alas and Marcus Piggott create a blue tinted world of beauty, sensuality and references to mythology.


GIORGIO ARMANI

Giorgio Armani (Designer)| Mert Alas and Marcus Piggott (Photographers) Models: Saskia de Brauw & Roch Barbot

Sophistication is key in the world of Armani and Saskia de Brauw serves as the perfect incarnation of the Armani woman in the brand new S/S ads. Poised, refined and of course clad in crisp suiting straight of the runway, de Brauw shines in Mert Alas and Marcus Piggott‘s seamless images.


GIVENCHY

Riccardo Tisci (Designer) | Mert Alas and Marcus Piggott (Photographer) |Carine Roitfeld (Fashion Editor/Stylist) | Mathias Augustyniak & Michael Amzalag (Art Director) Models: Francisco PeraltaKate MossMariacarla Boscono

Givenchy usually goes for high concept campaign shots, but this season the line tones it down with striking black and white portraits. The new campaign even features the ultimate scene stealer, Mariacarla Boscono‘s daughter, Marialucas.


PRADA


Miuccia Prada
 (Designer) | Steven Meisel (Photographer) | Olivier Rizzo (Fashion Editor/Stylist) | Guido Palau (Hair Stylist) | Pat McGrath (Makeup Artist) | Ashley Brokaw (Casting Director) Models: Eva HerzigovaIrene HiemstraIrina KravchenkoKirsten OwenMaartje VerhoefSasha PivovarovaSaskia de BrauwSung Hee KimVanessa Axente

Miuccia’s eclectic collection finds its way onto the backs of a multi-generational cast featuring a series of notable models from the past 20 years. The striking Steven Meisel helmed campaign celebrates the uniqueness of the Spring collection and its undeniable visual impact; when you have great clothes and great models what more do you need.

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Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

Kenzo

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

RAF SIMONS RUN FALL RUN from 254⚡FOREST on Vimeo.

Mulberry

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

Prada

All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.

Givenchy

It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

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Campaign Candy

January 9th, 2012 |Posted by Janelle

MULBERRY

Mulberry’s spring ads are the stuff of Tumblr dreams, Lindsey Wixson, Frida Gustavsson and a giant melting ice cream cone by Tim Walker? The sugar level is off the charts, but who can resist such a sweet treat?! Shot on location in Brighton with set design by  Andy Hillman and styling by Edward Enninful, the girlish ads are joyful and creative. Those cream colored Bayswater satchels and bright high heeled wedges are almost as tempting as the massive hard candies.

ROBERTO CAVALLI

Steven Meisel takes three legendary supers and one outstanding newbie to create a classically minded campaign. Naomi Campbell, Kristen McMenamy, Karen Elson and Daphne Groeneveld join forces for a striking ad that brings to mind Avedon’s epic Versace ads from the 80s.

PROENZA SCHOULER

Natasha Poly as a modern pin up girl is a campaign concept we can get behind. Willy Vanderperre and Olivier Rizzo create an enticing series of images that capitalize on Ms. Poly’s natural allure and the appealing mix of pattern & texture found in Proenza’s spring collection. The clothes are front and center here and they look phenomenal: sign us up for a pair of those heels!

AKRIS

Akris is known for their appealing take on minimal fashions and the spring campaign takes that idea and runs with it. Karim Sadli shoots Daga Ziober in the backseat of a vintage car wearing Albert Kriemler’s gorgeous designs.

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