Fashion shows are well and good, but the true test of a collection’s impact is often played out in the editorial pages. When you have multiple editors reaching for the same pieces over and over again you know a designer has hit a nerve. Even when the styling itself isn’t that noticeably different between images, there are always key changes in presentation that separate fashion stories; whether it is the model choice, the manner in which the photographer chose to present the garment, or even something as simple as color vs. black and white, each team puts its own special stamp on things. Take a look at the way in which different magazines have interpreted two of the most popular pieces within the collection and let us know who you think pulled it off best.

Look No. 48  

Black fitted cashmere top with a black duchess satin skirt embroidered with electric blue flowers.

Saskia de Brauw by Daniel Jackson for Vogue Germany, stylist Christiane Arp

Aymeline Valade by Patrick Demarchelier for Vogue Japan, stylist Melanie Ward

Saskia de Brauw by Ruth Hogben for Another Magazine, stylist Katie Shillingford

Karlie Kloss by Eric Guillemain for Sunday Times Style Magazine, stylist Lucy Ewing

Hanaa Ben Abdesslem by Michelle Ferrara for Harper’s Bazaar Arabia, stylist Elaine Lloyd Jones | Suki Waterhouse by Marc Hom for Tatler, stylist Deep Kailey

Stef Van Der Laan by Luca Guadagnino for CR Fashion Book, stylist Carine Roitfeld

NiNi in Vogue China / Thana Kuhnen by Marcelo Krasilcic for L’Officiel

Look No. 8

Blue and pink embroidered cut-off ballgown with black cigarette pants

Keira Knightley by Mario Testino for American Vogue, stylist Grace Coddington

Milla Jovovich by Peter Lindbergh for Vogue Italia | Saskia de Brauw by Ruth Hogben for Another Magazine

Dior couture illustration by Ignasi Monreal for Spanish V Magazine

Aymeline Valade by Patrick Demarchelier for Vogue Japan, stylist Melanie Ward

With their nude photography Inez van Lamsweerde and Vinoodh Matadin have always gone beyond simply sexualizing their subjects and instead pushed towards an artistic and sensual exploration of the human form. In 25 Magazine they capture the always enticing Jessica Miller at her rawest and most daring. Wearing the bare minimum of seasonal finery selected by Melanie Ward and posing with absolute abandon, Jessica looks fierce, free and utterly captivating.

With top models, A-List photographers and a fresh outlook, popular brands are redefining their image just in time for campaign season.

CALVIN KLEIN JEANS
PHOTOGRAPHY Mert Alas and Marcus Piggott
STYLING Karl Templer
MODELS Arran Sly, Joan Smalls, Lara Stone, Matthew Terry, Myles Crosby & Toni Garrn

CK knows how to create an image filled with sex appeal and they’ve never shied away from pushing the envelope when it comes to visuals. CK Jeans’ ads are as much about the sex appeal of Lara Stone and Toni Garrn as they are about the brightly colored denim. Fabien Baron‘s creative direction keeps this M&M wet n’wild extravaganza on the sleek side, but make no mistake the line is out to turn up the heat with these shots.

TRUE RELIGION
PHOTOGRAPHY Alexi Lubomirski
STYLING Patti Wilson
MODELS Brad Kroenig, Tallulah Morton, Julia Dunstall & Alicia Rountree

Brad Kroenig as an easy rider? That’s a concept we can get behind. True Religion focuses on personality for Spring with ads themed around denim clad mavericks, wanderers and rebels. The American west plays a strong role in Alexi’s imagery as does Patti Wilson’s always inventive styling. Check out the behind the scenes video for a sense of the atmosphere on the day of the shoot.

JUICY COUTURE
PHOTOGRAPHY Inez van Lamsweerde and Vinoodh Matadin
STYLING Melanie Ward
MODELS Anna Selezneva

Juicy has pulled in heavy hitters Inez & Vinoodh to focus on the line’s fashionable side. Does Anna S. looking chic on the streets of Los Angeles make you forget about those ubiquitous velour sweatsuits? Maybe not, but I&V will always give you a great shot of a blonde tossing her hair.

TOPSHOP
PHOTOGRAPHY Josh Olins
STYLING Kate Phelan
MODELS Lara Mullen, Magda Laguinge & Marihenny Pasible

Two sides to every young woman – the glamorous diva and the girl next door, Topshop illustrates the concept via contrasting Olins images of the campaign’s fresh faces. It is impressive how high end Topshop’s fast fashion pieces look with the right styling. If we didn’t know better we’d swear that white dress on Marihenny was Versace…

DIESEL
PHOTOGRAPHY Mert Alas and Marcus Piggott
STYLING Ludivine Poiblanc
MODELS Alison Nix, Ashley Smith, Catherine McNeil, Dmitriy Tanner, Liu Wen, Maria Palm, Patrick Kafka & Simon Nessman

A massive robot, a dollhouse on fire, Catherine McNeil emerging from a potted plant, Diesel goes for the offbeat with their wide array of props and while we’re not sure what the overarching message behind this imagery is, but it is certainly striking.

Inez van Lamsweerde and Vinoodh Matadin.
Lara Stone.
Vogue Paris.

Dare we say it, the best VP cover to come out since Emmanuelle Alt took the helm. Summer glamour with a touch of kitsch and a bit of Haider Ackermann (selected by none other than Melanie Ward) for good measure.

Hedi Slimane goes for glam rock gusto in the latest issue of V Magazine: the Transformation issue promises shift perceptions and with Anja Rubik becoming into 70s style rocker for Slimane’s lens it looks like V72 is off to a good start. Rubik’s new guise is crafted by Melanie Ward, with pieces from Isabel Marant, Balmain and Tom Ford mixed with vintage from What Goes Around Comes Around. Peter Klein‘s incredible sets add a bit of authentic edge into the mix and Didier Malige and Linda Cantello complete Anja’s transformation with a little slicked back hair and glitter liner, but it is Ms. Rubik who brings the necessary attitude with twisting poses and glaring looks.

V72 The Transformation Issue hits stands July 7th

Freja Beha as a rockstar, it doesn’t seem like that much of a stretch does it? The Danish beauty has always possessed a certain devil may care attitude that makes her stand out from the pack and Inez van Lamsweerde and Vinoodh Matadin tap into that spirit for Vogue Paris. Styled by Melanie Ward and featuring plenty of retro-inspired pieces from Gucci and Maison Martin Margiela, the story is an appealing showcase for Freja and luxe 70s rock inspired style.

Image Credit | Fashion Screen

i-D is always on the cutting edge when it comes to fashion: in the latest issue Alastair McKimm gives us a look at Melanie Ward‘s new Blouson Noir collection. In the simple yet chic editorial, Alla Kostromichova brings the clothes to life with her signature flair and Daniel Jackson captures it all against a stark white background. McKimm’s styling makes the unique ensembles really stand out, especially that one of a kind woven bustier.

Yasmin LeBon. Ph: Philip Riches for L’Officiel Netherlands, courtesy of Elite New York.

I’m going to date myself a little now by saying that Yasmin was one of my favorite 80′s supermodels. Her incredible Vogue and Elle covers (jumping! on the beach!) were some of my most remembered visuals of that long gone era. It’s of course utterly thrilling to see her comeback, with her recent work with Vogue Paris, American Vogue, i-D and Wonderland. Here’s to one of the originals!

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Karla Otto, PR powerhouse, Karla Otto sexy Gentlewoman?

Anja Rubik is a supermodel. And an avid yoga practitioner. Sign us up right now to get those legs

Here are more pics of the AMFAR event in Milan, including Giovanna Battaglia and Vladimir Restoin-Roitfeld, called “fashion royalty”.

For those who know Chris Rock‘s “Clear Heels” diatribe, you’ll find The Cut’s essay on Milan’s shoe of the season, pretty funny.

Aspiring photographers, get your work published in W, how COOL!

Balenciaga’s casting by Ashley Brokaw elicited some nice surprises for the week: Miranda Kerr (click here to see the 2 sides of Ms. Kerr, the sexy VS Angel and the transformation on the runway), Rasa Zukauskaite, Jenny Sinkaberg with IMG, former feed face Marlena Szoka, new faces Jacquelyn Jablonski, Mirte Maas, Patricia van der Vliet, Lisanne de Jong, Gwen Loos (Marilyn).

Balmain had Daria Werbowy in her only show (opening and closing).

Check out Cathy Horyn‘s conversation with Nicolas Ghesquiere backstage; listen to his wonderful French tinged English and of course take a look at his incredible collection: why Paris is the premier reasons they will always rule Fashion Week.

As for Rick Owens (which the Imagist loved!) he cast 4 of our favorite (and totally underrated) black models: Georgie Badiel, Kinee Diouf, Aminata Niaria and Rose Cordero.

Speaking of Miranda Kerr, she’s launching her own skincare line.

Stylist Melanie Ward‘s first collection, Blouson Noir (Black Shirt), sounds amazing.

Bad for your wallet, great for your closet. Style.com offers “Shop the looks”.

Style.com sits down with Gareth Pugh.

V Man and Showstudio are on the last legs of their male model search.

Speaking of V, how much do we love how they showcase the transformation of a fresh new Ford face, Sydney Roper. See the before and after!

Alexandre de Betak is quite a genius but now he’s officially approved by the Times who calls him “The Fellini of Fashion”.

Here’s the info for the Victoria’s Secret open casting this weekend.

Speaking of shopping: Isabel Marant, a favorite designer of the supermodels, will be opening in New York’s Soho. Isaac Mizrahi will be opening his first “shop” because of his psychic!

If you’re in Paris, go to the outdoor Vogue cover show, like Olivier Zahm did. You won’t be anywhere as fabulous as he, but you can pretend!

If you love the Rick Owens show, click here to see more dramatic black and white runway shots from Mr Purple himself.

“Every once in a while I’d feed one until it let me pet it, but it usually just ended up being more trouble than it was worth.” Um, not sure what to think about this, Rick Owens, but we still love your collection.

Fashion at the Vogue Party in Paris, celebrating 90 Years of Vogue Covers. See Mario Testino, Anja Rubik, Lara Stone and La Wintour looking tres, tres chic .

How cool are Greg Kessler‘s Model Morphosis for NY Times’ The Moment? See Karolin Wolter at Gareth Pugh.