Simplicity

August 6th, 2014 |Posted by Janelle

Freja Beha Erichsen.
Inez van Lamsweerde and Vinoodh Matadin.
Melanie Ward (Art Partner)
Vogue Australia.

September’s model domination of magazine covers continues with a stellar showing from down under. Vogue Australia’s simple and effortless image is a testament to less is more – when you have an incredible model, great photographers and a choice piece from Nicolas Ghesquière‘s Louis Vuitton collection you need nothing more.

Freja

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A New Muse

August 26th, 2013 |Posted by Janelle

Hedi Slimane.
Melanie Ward.
Gracie Van Gastel.
Vogue China.

Fashion’s most talked about designer presents his latest muse in chic style, within the pages of Vogue China with an editorial focused on youthful cool. With a pared down wardrobe of fresh from the runway babydoll dresses and leather jackets, Grace captures the essence of those 90s style icons Slimane is so fond of. Ward mixes in pieces from Elder Statesman, Versace and Dries van Noten to keep things interesting, but these images are all about the Saint Laurent look.

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Double Vision : Dior Couture

October 18th, 2012 |Posted by Janelle

Fashion shows are well and good, but the true test of a collection’s impact is often played out in the editorial pages. When you have multiple editors reaching for the same pieces over and over again you know a designer has hit a nerve. Even when the styling itself isn’t that noticeably different between images, there are always key changes in presentation that separate fashion stories; whether it is the model choice, the manner in which the photographer chose to present the garment, or even something as simple as color vs. black and white, each team puts its own special stamp on things. Take a look at the way in which different magazines have interpreted two of the most popular pieces within the collection and let us know who you think pulled it off best.

Look No. 48  

Black fitted cashmere top with a black duchess satin skirt embroidered with electric blue flowers.

Saskia de Brauw by Daniel Jackson for Vogue Germany, stylist Christiane Arp

Aymeline Valade by Patrick Demarchelier for Vogue Japan, stylist Melanie Ward

Saskia de Brauw by Ruth Hogben for Another Magazine, stylist Katie Shillingford

Karlie Kloss by Eric Guillemain for Sunday Times Style Magazine, stylist Lucy Ewing

Hanaa Ben Abdesslem by Michelle Ferrara for Harper’s Bazaar Arabia, stylist Elaine Lloyd Jones | Suki Waterhouse by Marc Hom for Tatler, stylist Deep Kailey

Stef Van Der Laan by Luca Guadagnino for CR Fashion Book, stylist Carine Roitfeld

 

NiNi in Vogue China / Thana Kuhnen by Marcelo Krasilcic for L’Officiel

Look No. 8

Blue and pink embroidered cut-off ballgown with black cigarette pants

Keira Knightley by Mario Testino for American Vogue, stylist Grace Coddington

Milla Jovovich by Peter Lindbergh for Vogue Italia | Saskia de Brauw by Ruth Hogben for Another Magazine

Dior couture illustration by Ignasi Monreal for Spanish V Magazine

Aymeline Valade by Patrick Demarchelier for Vogue Japanstylist Melanie Ward

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Bare Essential

July 11th, 2012 |Posted by Janelle

With their nude photography Inez van Lamsweerde and Vinoodh Matadin have always gone beyond simply sexualizing their subjects and instead pushed towards an artistic and sensual exploration of the human form. In 25 Magazine they capture the always enticing Jessica Miller at her rawest and most daring. Wearing the bare minimum of seasonal finery selected by Melanie Ward and posing with absolute abandon, Jessica looks fierce, free and utterly captivating.

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Image Adjustments

January 19th, 2012 |Posted by Janelle

With top models, A-List photographers and a fresh outlook, popular brands are redefining their image just in time for campaign season.

CALVIN KLEIN JEANS
PHOTOGRAPHY Mert Alas and Marcus Piggott
STYLING Karl Templer
MODELS Arran SlyJoan SmallsLara StoneMatthew TerryMyles CrosbyToni Garrn

CK knows how to create an image filled with sex appeal and they’ve never shied away from pushing the envelope when it comes to visuals. CK Jeans’ ads are as much about the sex appeal of Lara Stone and Toni Garrn as they are about the brightly colored denim. Fabien Baron‘s creative direction keeps this M&M wet n’wild extravaganza on the sleek side, but make no mistake the line is out to turn up the heat with these shots.

TRUE RELIGION
PHOTOGRAPHY Alexi Lubomirski
STYLING Patti Wilson
MODELS Brad Kroenig, Tallulah Morton, Julia Dunstall & Alicia Rountree

Brad Kroenig as an easy rider? That’s a concept we can get behind. True Religion focuses on personality for Spring with ads themed around denim clad mavericks, wanderers and rebels. The American west plays a strong role in Alexi’s imagery as does Patti Wilson’s always inventive styling. Check out the behind the scenes video for a sense of the atmosphere on the day of the shoot.

JUICY COUTURE
PHOTOGRAPHY Inez van Lamsweerde and Vinoodh Matadin
STYLING Melanie Ward
MODELS Anna Selezneva

Juicy has pulled in heavy hitters Inez & Vinoodh to focus on the line’s fashionable side. Does Anna S. looking chic on the streets of Los Angeles make you forget about those ubiquitous velour sweatsuits? Maybe not, but I&V will always give you a great shot of a blonde tossing her hair.

TOPSHOP
PHOTOGRAPHY Josh Olins
STYLING Kate Phelan
MODELS Lara Mullen, Magda Laguinge & Marihenny Pasible

Two sides to every young woman – the glamorous diva and the girl next door, Topshop illustrates the concept via contrasting Olins images of the campaign’s fresh faces. It is impressive how high end Topshop’s fast fashion pieces look with the right styling. If we didn’t know better we’d swear that white dress on Marihenny was Versace…

DIESEL
PHOTOGRAPHY Mert Alas and Marcus Piggott
STYLING Ludivine Poiblanc
MODELS Alison NixAshley SmithCatherine McNeilDmitriy TannerLiu WenMaria PalmPatrick Kafka & Simon Nessman

A massive robot, a dollhouse on fire, Catherine McNeil emerging from a potted plant, Diesel goes for the offbeat with their wide array of props and while we’re not sure what the overarching message behind this imagery is, but it is certainly striking.

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The Lara Factor

July 12th, 2011 |Posted by Janelle

Inez van Lamsweerde and Vinoodh Matadin.
Lara Stone.
Vogue Paris.

Dare we say it, the best VP cover to come out since Emmanuelle Alt took the helm. Summer glamour with a touch of kitsch and a bit of Haider Ackermann (selected by none other than Melanie Ward) for good measure.

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Rock of Ages

July 6th, 2011 |Posted by Janelle

Hedi Slimane goes for glam rock gusto in the latest issue of V Magazine: the Transformation issue promises shift perceptions and with Anja Rubik becoming into 70s style rocker for Slimane’s lens it looks like V72 is off to a good start. Rubik’s new guise is crafted by Melanie Ward, with pieces from Isabel Marant, Balmain and Tom Ford mixed with vintage from What Goes Around Comes Around. Peter Klein‘s incredible sets add a bit of authentic edge into the mix and Didier Malige and Linda Cantello complete Anja’s transformation with a little slicked back hair and glitter liner, but it is Ms. Rubik who brings the necessary attitude with twisting poses and glaring looks.

V72 The Transformation Issue hits stands July 7th

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Glam Rocks

April 25th, 2011 |Posted by Janelle

Freja Beha as a rockstar, it doesn’t seem like that much of a stretch does it? The Danish beauty has always possessed a certain devil may care attitude that makes her stand out from the pack and Inez van Lamsweerde and Vinoodh Matadin tap into that spirit for Vogue Paris. Styled by Melanie Ward and featuring plenty of retro-inspired pieces from Gucci and Maison Martin Margiela, the story is an appealing showcase for Freja and luxe 70s rock inspired style.

Image Credit | Fashion Screen

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