January 15th, 2015 | Janelle
Looking at the names behind many of the seasons campaigns can often give you a sense of déjà vu. For whatever reason, brands almost always go with a certain set of established photographers; Meisel, Klein, Teller, Testino – all incredible, but at this point they are also the usual suspects. It is rare for a new name to make its way onto the campaign list, but this season Valentino‘s Maria Grazia Chiuri and Pierpaolo Piccioli went with relatively unknown photographer, Michal Pudelkal-pudelka-to-shoot-spring-ads-8108958″>Telling WWD they went with a new photographer specifically for the fresh perspective, “Talent must be supported.” says Chiuri “He is not well known, but we were impressed by his images; you can see strength and fragility at the same time. His aesthetic taste is poetic, and he has a cinematographic vision. He is not informed on fashion, he has more of an artistic path and it’s interesting to see how he works, with preparatory sketches, as he draws the sets for the photos.” The choice makes for a refreshing campaign, models Vanessa Moody, Grace Simmons, Hedvig Palm, Maartje Verhoef and Clémentine Deraedt feature in a series of ethereal shots created on the beaches of Punta Ala.
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