September 15th, 2014 | Janelle
As one of the most watched and most wanted brands of the moment Public School is riding high on a wave of well deserved success. For fall the CFDA award winner launch their first campaign and it’s a doozy. Shot by Gregory Harris (Management + Artists), styled by Ludivine Poiblanc (Management + Artists) with casting by Michelle Lee, the black and white images feature Binx Walton and Yuri Pleskun as a couple of NYC youths sharing an oversized loft and a gritty style aesthetic. With subtle nods to Patti Smith and Robert Mapplethorpe, the campaign perfectly captures being young, cool and oh so downtown. The corresponding campaign film, Filler by Gregory Harris and Maria Gordillo, with art direction by Christopher Simmonds takes the campaign’s ideas one step further with a chic take on 24 hours of being glued to the tv.
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