Happiness

March 25th, 2014 |Posted by jonathanshia

Ever since their start back in October 2013, the team behind Italian menswear magazine The Greatest has devoted each issue to a single theme, with the latest—for Spring 2014—revolving around the idea of happiness. “Happiness is something for which we are always looking,” explains Matteo Greco, editor-in-chief. “I needed to find it, I needed to express it. It’s a very simple feeling, but not a trivial one.” That happiness—not, it should be noted, mere light-heartedness or frivolity—comes across most clearly in the opening feature of artwork by photographer Luca de Santis, who spread clusters of cheerful yellow fuzz across otherwise sombre and banal images, injecting a sense of optimism right from the start. The editorials, which Greco says carry the same “nostalgic vision” as in previous issues, also take a lighter tone, from Paolo Zerbini‘s saturated story of youth and innocence to Stefania Paparelli‘s feature on Adrien Sahores, who looks every bit the carefree, dignified Parisian undergrad. Cover model Benjamin Eidem is captured by Lowe H Seger in serene, pale blues styled by Greco himself, who calls Eidem his favorite model and “one of the most elegant I’ve ever worked with.” An accompanying film by Damian Sammarco and Sergio Andretti finds Linus Gustin walking through the city streets dressed all in Dior Homme, seemingly in search of something he can’t quite name. There is a hint of sadness to the proceedings, but Greco reminds us that happiness is, after all, in the eye of the beholder. “Sometimes we are not happy, but we are always the ones who decide whether to be happy or not,” he says. “I decided to be.”

The Greatest Fashion Film #6 from The Greatest Magazine on Vimeo.

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Posted in: boys,General news

Bright Young Things

March 9th, 2011 |Posted by Betty

The hotly anticipated new issue of Vogue Hommes Japan features the young rising stars of tomorrow by Miguel Reveriego, cast by Daniel Peddle, wearing the latest in spring fashions styled by Shun Watanabe. Which face and trend catches your eye?



Johannes Niermann, Noma Han, Linus Gustin, Adrian Cardoso, Sebastian Sauvé, Tim Meiresone, Peter Bruder

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Posted in: boys,General news

Kings of the Hill

July 1st, 2010 |Posted by Betty


Charlie France opens Burberry, James Smith at Raf Simons, Philipp Bierbaum at Prada.

After viewing 80+shows/presentations, 100′s of male models and 1000′s of looks, we’ve come up with our list of the top walkers in Milan/Paris for Spring/Summer 2011. It was a close call but for sheer amount and high quality of the designers these were our winners of S/S 11.

Charlie France, James Smith and Philipp Bierbaum were the three that Milan/Paris clamored for the most, with 20+ of the blue chip designers requesting their special brand of masculine beauty.

See below for the rest of the season’s favorite faces.

Adrien Sahores
Bastiaan Ninaber
Benoni Loos
Clement Chabernaud
Jacob Coupe
Jakob Hybholt
Johannes Linder
Johannes Niermann: Deserves a special mention for opening/closing the most shows.
Linus Gustin
Nicolas Ripoll
Oskar Tranum
Robbie Wadge
Simon Nessman
William Eustace

To see our Top Newcomers of the S/S 11 season, click here.

To see all the collections go to Style.com or WWD.com. Images source: Style.com

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Bits & Bytes: Hommes Galore

March 16th, 2010 |Posted by Betty

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Renaissance man Milan Vukmirovic shoots a multi model cover for the 2nd issue of L’Officiel Homme Italia.  We spot Clement Chabernaud, Jonathan Hubert, Oscar Spendrup, Marlon Teixeira, Max Motta, Linus Gustin William Eustace and more. Who’s your favorite?

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If you’re like everyone, obsessing over the Telephone video by Lady Gaga with Beyonce, here are the fashion credits by star stylist, Nicola Formichetti.

Madonna and Tyson Ballou by Steven Klein in Madge’s sunglasses that she helped design for Dolce & Gabbana.

Is Jonathan Leder the retro version of Terry Richardson? His pictures are a lot more innocent ...

The fashion industry helps out a Chile devastated by the earthquake. Celebrate St Patrick’s day and help a great cause with Paper’s Mickey Boardman, Narciso Rodriguez and Maria Cornejo.

Because we can never get enough of McQueen and his genius, here’s Jezebel’s take on the inspiration behind his last masterful show.

The amazing Paolo Roversi shoots Tilda Swinton for Pomellato.

Loving Vogue Curvy. First the video interview with Kate Dillon, now Lizzie Miller (by Seth Sabal), the model with the “tummy”, talks about her famous belly.

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