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Behind the Campaign : Givenchy

July 15th, 2011 |Posted by Janelle

Campaign season is in full swing and while everyone loves the finished products – and the continuous stream of database updates on the subject, it is always nice to see the process that goes into each ad. We’d previously posted a glimpse at Givenchy‘s growling and howling F/W extravaganza, but take a look at the shoot itself. Veteran models Kristen McMenamy, Naomi Campbell and Mariacarla Boscono join relative newcomers Jonathan Marquez and Rob Evans in the Mert Alas and Marcus Piggott helmed images and the making of images add another layer of enjoyment.

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Be Aggressive!

June 29th, 2011 |Posted by Janelle

Givenchy is not for shrinking violets, the powerhouse label has always been in your face and this season’s campaign takes that audacious energy and brings it to life. Naomi Campbell and Rob Evans growl and glare at the camera in the first images from the Mert Alas and Marcus Piggott helmed campaign, styled by none other than Carine Roitfeld. In Style.com’s behind the scenes video you can see a preview of the other campaign faces including Kristen McMenamyNatalia VodianovaJonathan Marquez and of course, Mariacarla Boscono

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Gotta Love It

June 20th, 2011 |Posted by Janelle

Kristen McMenamy for Jean Paul Gaultier.
Shot by Inez van Lamsweerde and Vinoodh Matadin.
Styled by Carine Roitfeld.

Simple and chic, an instant classic.

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Versace Vision

June 17th, 2011 |Posted by Janelle

Versaces latest campaign offers a bold take on the brands iconography. We’ve come to associate Versace with all things overtly sexy, but Mert Alas and Marcus Piggott‘s F/W campaign shows a darker side with atmospheric shots starring Saskia de Brauw and Sean O’Pry. The powerful pictures have a larger than life and cinematic feel, with both models displaying graceful poise.

When asked in WWD about the change in image, Donatella offered this explanation: “For me, it is expected to have the blonde girl, the sexy girl, and this is what Versace meant recently, but I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”

Art Direction by Giovanni Bianco | Styling by Joe McKenna

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In the Raw

June 15th, 2011 |Posted by Janelle

Juergen Teller and Kristen McMenamy, two of fashion’s iconoclasts come together for 032C in an expressive story shot in the estate of famed Italian architect Carlo Mollino. Given that neither Juergen or Kristen is known for their restraint, the story is as uninhibited as one would expect.

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Deja Vu

May 23rd, 2011 |Posted by Janelle

Isabeli Fontana.
Mert Alas and Marcus Piggott.
Vogue Paris.

Is it just us or do Mert & Marcus have a little Meisel crush? Remember their recreation of Meisel’s Kristen McMenamy Vogue Italia cover? This time around they cast Isabeli Fontana as a 21st century version of Linda Evangelista by Meisel on the cover of VP. We’re beginning to see a pattern, though Meisel isn’t the only photographer M&M have paid tribute to. Their series of covers for LOVE draws direct inspiration from the work of Helmut Newton.

Scanned by | The Frenchy @ tFS

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i-Dentity

May 10th, 2011 |Posted by Janelle

Another day, another stunning set of summer covers from i-D Magazine. This time around icon Kristen McMenamy winks for Josh Olins and sports a crown of thorns (view behind the scenes video of her shoot on i-D online) Meanwhile, red hot new face Patrick O’Donnell gives Alasdair McLellan a knowing glance on his summery cover.

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Campaigning

January 12th, 2011 |Posted by Janelle

Campaigns. We can’t get enough of the Spring ads. Unlike previous seasons where an overarching theme repeated through several campaigns, S/S 2011 is all about individuality; whether that means smart city chic ala DKNY’s clean ads featuring Heidi Mount and Kori Richardson, or all out fantasy as in the butterfly filled, Lindsey Wixson ads for Alexander McQueen. Some campaigns keep true to the spirit of the collection – Louis Vuitton’s chinoiserie motif repeats in the Steven Meisel helmed campaign, while others go in bold new directions. Armani’s refined collection is given a styling update in the ads by Nick Knight, the addition of a turban on Elisa Sednaoui gives the look more drama.

Even the simplest campaigns seem to have different moods this season; both Valentino and Calvin Klein go for black and white purity, but Valentino’s feminine David Sims shots of Caroline Brasch Nielsen, Julia Saner and Freja Beha Erichsen, are the exact opposite of CK’s austere Mert Alas and Marcus Piggott images of Lara Stone.

Heidi Mount & Kori Richardson for DKNY

Lara Stone for Calvin Klein

Raquel Zimmermann, Freja Beha Erichsen & Kristen McMenamy for Vuitton



Elisa Sednaoui
for Armani

Lindsey Wixson for Alexander McQueen

Julia Saner & Caroline Brasch Nielsen for Valentino
Also featuring: Freja Beha Erichsen

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