Quantcast

Campaigning

January 12th, 2011 |Posted by Janelle

Campaigns. We can’t get enough of the Spring ads. Unlike previous seasons where an overarching theme repeated through several campaigns, S/S 2011 is all about individuality; whether that means smart city chic ala DKNY’s clean ads featuring Heidi Mount and Kori Richardson, or all out fantasy as in the butterfly filled, Lindsey Wixson ads for Alexander McQueen. Some campaigns keep true to the spirit of the collection – Louis Vuitton’s chinoiserie motif repeats in the Steven Meisel helmed campaign, while others go in bold new directions. Armani’s refined collection is given a styling update in the ads by Nick Knight, the addition of a turban on Elisa Sednaoui gives the look more drama.

Even the simplest campaigns seem to have different moods this season; both Valentino and Calvin Klein go for black and white purity, but Valentino’s feminine David Sims shots of Caroline Brasch Nielsen, Julia Saner and Freja Beha Erichsen, are the exact opposite of CK’s austere Mert Alas and Marcus Piggott images of Lara Stone.

Heidi Mount & Kori Richardson for DKNY

Lara Stone for Calvin Klein

Raquel Zimmermann, Freja Beha Erichsen & Kristen McMenamy for Vuitton



Elisa Sednaoui
for Armani

Lindsey Wixson for Alexander McQueen

Julia Saner & Caroline Brasch Nielsen for Valentino
Also featuring: Freja Beha Erichsen

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: General news

Image Conscious

May 18th, 2010 |Posted by Janelle

W gives us an early taste of fall with Craig McDean‘s chic portfolio of the season’s must have looks. Using a cast of IMG beauties and a simple peach backdrop, McDean highlights just about every piece we loved from the F/W collections. Once again Alex White‘s styling looks phenomenal and each girl wears an ensemble that speaks to her personality; could anyone look better in that stunning Haakan dress than Karolina, who better to show off Rodarte’s ethereal spirt than Liya? See the full portfolio and the models and designer’s take on each look at W Magazine.com

fass_mcdean_14_v

Liya Kebede


fass_mcdean_04_v

Karolina Kurkova

fass_mcdean_01_v

Freja Beha Erichsen

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: General news