If a campaign is the visual representation of a house’s current mood, what are Balenciaga‘s S/S ads saying about the storied label? Captivating new faces Laura Kampman, Juliane Grüner, Rosie Tapner & Kirstin Liljegren star in Steven Meisel‘s images as a rag-tag bunch of girls gone grunge. The inspiration? None other than the legendary Patti Smith – take a look at her personal photos from the book Just Kids, to see where the campaign gets its spirit. The look is recreated with bedhead courtesy of Guido Palau, smoky makeup by Pat McGrath and Marie-Amélie Sauvé‘s artful styling. A dilapidated hotel room and those larger than life accessories from the spring collection also play a pivotal role.

Patti Smith and Sam Shepard