World Clique

July 7th, 2014 |Posted by Janelle

Olivier Rousteing‘s vision for Balmain has always embraced a global view of fashion and his fall show merged a diverse series of cultural influences into an arresting collection. For the corresponding campaign Mario Sorrenti (Art Partner) shoots the stunning cast of Jourdan Dunn, Cara Delevingne, Leona Binx Walton, Ysaunny Brito, Issa LishJackson Hale and newcomer Kayla Scott for a series of beautiful images that bring to life the intensity of Rouseteing’s designs. Art directed and styled by Katie Grand the campaign also serves to presents a modern view of what a brand can be, “I could not be more happy with this campaign.” says Balmain’s creative director Olivier Rousteing “It illustrates my vision of the house. These six different women, from such an incredible mix of backgrounds, are all united to present what a modern French house can be. This campaign both reflects today’s realities and the possibilities of the fashion world.”

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Posted in: General news