Edie gets Eerie for T

August 26th, 2015 |Posted by steven.yatsko

For the latest The New York Times Style MagazineInez van Lamsweerde and Vinoodh Matadin imagine a world of fanciful contrast with Edie Campbell as their gothic muse. Cast in surreal blue light against a lush natural scene, it’s all black everything courtesy of stylist Joe McKenna. An uncanny Edie poses in a stark juxtapositioning and opposites attract, mixing the whimsy with the otherworldly. See the full the editorial here.

Edie Campbell by Inez van Lamsweerde and Vinoodh Matadin / Stylist Joe McKenna (Art Partner)

 

Posted in: General news

Boss Mode

June 30th, 2015 |Posted by Irene Ojo-Felix

It’s a moody, dark atmosphere that Jason Wu has envisioned for the Hugo Boss world. Doe-eyed beauty Edie Campbell and the dapper Clement Chabernaud take on a grooved-wall labyrinth in the Fall 2015 campaign shot by Inez van Lamsweerde and Vinoodh Matadin. Sleek tailoring and surprising pops of warm color are key to the visuals that exude a metropolitan edge with a confident swagger. Boss mode, indeed.

See the full campaign here

Creative director and womenswear designer Jason Wu | Menswear designer Bart De Backer | Photographers Inez van Lamsweerde and Vinoodh Matadin | Stylist – Joe McKenna (Art Partner) | Art Director Patrick Li | Movement Director Stephen Galloway

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Clement Chabernaud

Posted in: General news

Gucci Gucci

June 16th, 2015 |Posted by Irene Ojo-Felix

Alessandro Michele‘s vision for Gucci sets the world in the gritty cityscape of LA. Models are all in various states of transport, whether by train or foot, adorned in Michele’s first foray for the juggernaut brand. Shot by Glen Luchford, the retro looking visuals match nostalgia with modernity as background figures provide abrupt variation to designs  in the foreground. Again, the floral prints mixed with the staunch rigidity of industrialization drive home the point of dualities and fluidity between the runway and the street. See more of the images below.

Designer Alessandro Michele | Photographer Glen Luchford (Art Partner) | Art Director Christopher Simmonds (Management + Artists) | Stylist Joe McKenna (Art Partner) | Hairstylist Paul Hanlon | Makeup Artist Yadim (Art Partner) | Models Antonia Wilson, Emmy Rappe, Lia Pavlova, Roos AbelsSven de Vries, Tessa Bruinsma, & Tobias Lundh

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Posted in: General news

Studio Vogue

January 26th, 2015 |Posted by Janelle

No one takes a picture quite like David Sims, his vision is equal parts futuristic and classical, with a surrealist polish that makes each image stand out. Who better then to reimagine the collections editorial for Vogue Paris? With an impressive cast of top models, Sims and VP Editor in chief, Emmanuelle Alt and superstar stylist Joe McKenna (Art Partner) create an arresting showcase for the season’s key looks. Whether it is Jean Campbell displaying Junya Watanabe’s artfully sci-fi PVC dress, or current Sims muse Karolin Wolter looking effortless in Jil Sander’s luxe take on the sweatshirt, the story offers a comprehensive overview of fashion’s very best.

David Sims (Photographer) / Emmanuelle Alt (Editor) / Joe McKenna (Fashion Editor/Stylist) / Paul Hanlon (Hair Stylist) / Yadim (Makeup Artist) / Megumi Yamamoto (Manicurist) Models Anja RubikAnna EwersAya JonesBinx WaltonEdie CampbellGisele BundchenIssa LishJean CampbellJulia BergshoeffJulia NobisKarlie KlossKirsten OwenLexi BolingLiu WenMica ArganarazNatalie WestlingNatasha PolyRianne van Rompaey & Suvi Koponen

View the full story in the fashion database


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Posted in: General news

Boss Lady

December 17th, 2014 |Posted by Janelle

When Abbey Lee sauntered down the BOSS runway this season it marked a triumphant return. The Aussie beauty has been busily building her acting resume with parts opposite Tom Hardy and Gerard Butler, but rest assured that she hasn’t forgotten how to work it. Jason Wu is known for creating supermodel moments so naturally he tapped Abbey for BOSS’ latest campaign. Shot by Inez van Lamsweerde and Vinoodh Matadin with styling by Joe McKenna (Art Partner) the minimalistic campaign is all about attitude and exquisitely tailored clothing. “No extraneous graphics, no set. It’s about the very essence of the woman and the man,” states Artistic Director Jason Wu of the beautiful new images. Stephen Galloways choreography adds grace to Abbey Lee’s poses, while classical violinist & model Charlie Siem (London: Storm Model Management, Paris: Success Models) serves as the campaign’s elegant male lead.

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Posted in: General news

Holiday

October 24th, 2014 |Posted by models.com

Scotland is in the midst of a pop culture moment with Scottish influencers making their presence felt in fashion, art and film. The always timely Holiday magazine taps into the zeitgeist with an all Scotland issue featuring a dynamic range of contributors from Joe McKenna (Art Partner), Stella Tennant, Isabella Cawdor, Jean Campbell, and James Robertson.

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Photograph by Mike McLaren, 1968 (Central Press)

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Photo by Matthieu Salvaing

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Photo by Joe McKenna (Art Partner), 1981

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Flower Arrangement by Mark Colle, Photograph by Philippe Lacombe

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Photo by Karim Sadli

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Stella Tennant photographed by Josh Olins

Posted in: General news

Like A Boss

June 6th, 2014 |Posted by Janelle

When Jason Wu took the creative reigns at Hugo Boss, he infused the storied brand with a dose of excitement. The fashion world waited with baited breath to see just what Wu would come up with and his streamlined fall collection didn’t disappoint. Given that Wu’s F/W runway was full of the kind of trend-proof wares that will remain relevant for decades to come, it’s only fitting that his debut campaign for BOSS maintains that timeless feel. Shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Joe McKenna (Art Partner) with creative direction by Wu, the Hugo Boss fall ads are refined and character driven – a move that is unsurprising considering that Wu launched his collection with a corresponding film.

Fall’s players include a dynamic and modern femme embodied by brand muse, Edie Campbell and a rugged male lead portrayed by Scott Eastwood, the dashing son of Hollywood legend Clint and a rising star in his own right. By centering the ads around these archetypes, Wu instantly grounds the BOSS ideals in the kind of classicism that feels contemporary. Edie’s versatility shines as she poses in tailored overcoats and dresses, while Eastwood lends his shots a touch of Hollywood panache.

If the sleek campaign looks different from what we’ve come to expect from it’s no mistake. “This is my first campaign for BOSS, and we wanted to take a fresh, different approach,” says BOSS Artistic  Director Jason Wu. “The HUGO BOSS tradition is in tailoring, which is always present, but it’s important that this campaign not only shows the BOSS clothes, but evokes the BOSS lifestyle.”

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Posted in: General news

Versace, Versace

May 20th, 2014 |Posted by Janelle

Summer has barely started, but fall campaigns are already beginning to roll in. First up, the legendary house of Versace which unleashes an eyecatching set of ads for men and women helmed by none other than Mert Alas and Marcus Piggott (Art Partner). The in your face duo put forth a daring set of images – for womenswear it’s veteran model Stella Tennant starring in at a Versace clad Anna Ewers with a look of longing – is it the handbag she’s after or the decadently dressed Anna? One may never know, but the photos with their saturated colors and Guy Bourdin leanings pack a visual punch and Joe McKenna (Art Partner)’s styling is a wonder to behold. Menswear is all about the beefcake with Filip Hrivnak and Daan van der Deen taking us back to the 90s in bold prints, leather chaps and David Bradshaw‘s luxe mix of sexy Versace standards.

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Posted in: General news

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