Blog Archives

Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!


The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.



The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.


All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.


It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

Posted in: General news


August 9th, 2010 |Posted by Janelle

Mario Sorrenti goes above and beyond for Vogue Italia, with a sensual set of images starring Abbey Lee Kershaw. The shadowy look of the pictures coupled with Jane How‘s revealing styling makes for a subtly sexy take on fall’s sheer trend. The story also manages to present Abbey Lee in a different light, taking the free-spirited bohemian and transforming her into a polished sophisticate.

Image Credit | blackangel41999 @ tFS

Posted in: General news

Feminine Fancy

July 13th, 2010 |Posted by Janelle

Alasdair McLellans feminine photos of Ashley Smith, Barbara Palvin and Lindsey Wixson for W play up the best qualities of each girl; Ashley is a modern day bombshell, Barbara is elegance personified and Lindsey is the definition of sweet. Styled by Jane How, the editorial features some of the season’s prettiest and most wearable clothes from Vera Wang, DVF and Rochas, the well edited selection of outfits serves as a stunning compliment to the beauty of each of these girls. View the full story on W

Posted in: General news

Fresh Direct

May 21st, 2010 |Posted by Janelle

What better way to show off the latest wares from the season’s new design stars, than to put them on the backs of the most au courant models? Vogue Paris displays clothes from rising stars Mark Fast, Hakaan and Alexandre Vauthier on stunners Barbara Palvin, Hannah Holman and Imogen Newton. Shot by Alasdair McLellan and styled by Jane How, the story succeeds in making the clothes and the girls look phenomenal.




Image Credit | Scan by Valentin27 @ tFS

Posted in: General news

High Octane

February 17th, 2010 |Posted by Janelle

V64 is coming out March 2nd, but here is just a little taste to whet your appetite: Mario Sorrenti shoots Raquel Zimmermann in a story styled by Jane How and the end result is raw, sexy and filled with the energy you expect from this talented trio.




Posted in: General news

Emotional Depth

October 9th, 2009 |Posted by Janelle

Iris Strubegger is one of the most expressive faces in modeling. Blessed with the ability to convey vulnerability and strength in the same pose her pictures always have an added depth. For i-D Willy Vanderperre utilizes Iris’ emotive qualities to create a downbeat editorial that feels more like a scene from an indie film than a fashion story. The laid back styling provided by Jane How, serves as the perfect compliment to this moody tale.

Iris by Willy Vanderperre

Iris by Willy Vanderperre

Iris by Willy Vanderperre

Iris by Willy Vanderperre | Scans courtesy of Northern Star @ tFS

Posted in: General news

Country Life

October 8th, 2009 |Posted by Janelle

Dree Hemingway has a way about  her, the waifish beauty brings something charming to all her photoshoots and her turn in i-D is no different. Alasdair McLellan takes Dree into his signature countryside landscape for a shoot that is brimming with natural beauty. The simple jeans and sweater styling by Jane How and the boyish presence of new face Darryl make these seem almost like snapshots from a personal photo album than an editorial.





Posted in: General news

Turn Up the Heat

March 3rd, 2009 |Posted by Janelle

Mario Sorrenti knows how to make an editorial sizzle – the sensuality that underlies his work brings out the very best in every model he captures. For V Magazine Sorrenti takes Guinevere Van Seenus to the next level. The modeling icon is styled to the nines by Jane How for a series of shots that crackle with sexual energy. Wearing the seasons sexy structured corsets and slinky barely there fashions Guinevere has never looked more irresistible.

Posted in: General news

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