Winter Saga

June 18th, 2014 |Posted by Janelle

If you enjoyed Scandinavia SSAW Magazine‘s artful fashion story Beneath the Swallows rest assured the magazine’s latest issue boasts plenty more appealing content. For their 9th edition the magazine focuses in on a wintry theme that serves to inspire a series of editorials with diverse themes and photographic styles. Marie Piovesan displays a serene side in Boe Marion‘s captivating story ‘In Belief and Doubt’, while Julia Hafstrom poses with a litter of kittens in an appealingly sweet image by Hasse NielsenBenjamin Vnuk (LUNDLUND) brings an ethereal fashion feel to his crisp shots of Juliane Grüner.

Take a first look at the 9th issue of Scandinavia SSAW below and for more visit their official site

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Art Direction: Jakob Hysén Hedberg / Photography: Boe Marion / Styling: Oscar Lange / Model: Marie Piovesan / Hair: Lok Lau / Makeup: Anya de Tobon


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Art Direction: Jakob Hysén Hedberg / Photography: Benjamin Vnuk / Styling: Oscar Lange / Model: Juliane Grüner / Hair: Ali Pirzadeh / Makeup: Anya de Tobon / Set Design: Joel Junsjö


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Art Direction: Jakob Hysén Hedberg / Photography: Hasse Nielsen / Styling: Oscar Lange / Model: Julia Hafström / Hair: Cim Mahony / Makeup: Anya de Tobon

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Beneath the Sparrows

June 13th, 2014 |Posted by Janelle

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The new Scandinavia SSAW Magazine continues its tradition of inventive content and debuts its latest issue with a unique collaboration between photographic duo Boe Marion and artist Alexa Meade. Creative director Jakob Hysén Hedberg art directs as Zuzanna Bijoch poses beneath layers of paint and wild hair & makeup by Karin Westerlund and Lok Lau. Meade’s signature style transforms Zuzanna into a living breathing painting and the expressive images with their layered on styling by Oscar Lange and rich colors are unlike anything else you’ll see on the newsstand. Talking to the team behind the shoot we get an insight into how this special story came together.

How was it working together with another artist like this?

BOE MARION: Jakob Hysén Hedberg, Creative Director at Scandinavia S/S/A/W presented this idea to us a while back, he knows we love complicated ideas that takes a lot of effort to manage and that way this was a perfect fit.
We are always working together as a couple (Boe and Marion) but it always feels like one unit in the end, we never remember who shot what. Working together with Alexa felt very good but also it is of course hard to cooperate cause you have a lot of respect to the other artist’s identity. This counts also for every team of artists involved, hair, make up, model and stylist.

We believe the result shows a side of us and a side of Alexa that none of us could have accomplished on our own.

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How was it to combine your art with fashion photography?

ALEXA MEADE: I typically do all of my own photography so it was really interesting to see my work through someone else’s eyes as captured by their camera lens. It was really interesting to see the amount of care and artistry Lok Lau put into getting the hair just right. It set a tone beyond what I could do with just brushstrokes.

How come your painted models look 2D?

ALEXA MEADE:  A big secret has to do with the way I capture light and shadows. Photoshop is not a part of my practice. however, photographers Boe Marion will typically touch up their personal work and they wanted to do so in this particular collaboration. Looking at the before vs the after photos I have a hard time seeing where things have been digitally altered to look more like a flat painting.

Was it any different to paint a top model compared to your normal models?

ALEXA MEADE:  A challenging line I have to walk in painting a person to look flat is capturing a likeness while maintaining a degree of abstraction. If I get too perfectionist in painting too true to life, I run into an uncanny valley problem. It no longer looks like a painting so much as a person wearing paint. The more gestural and loose I can make my brushstrokes, the more paint I layer over, the more irreverence I can put into the juxtaposition of colors, the more the person appears to be transformed into a flat painting. However in that type of portrait it’s very easy to unwittingly have a likeness to the model get looser as well. Every time I put down a brushstroke, I’m covering my original reference point with my new interpretation and I have to go off of memory of what was below when I go back to fix a brushstroke.

One stray brushstroke can dramatically alter the appearance of the true features and I need to be careful as I paint to maintain a truth to the subject. Usually I can keep my interpretation of the subject loose as it’s about the abstraction of a person as opposed to being about a specific individual. However, when painting such an iconic face as Zuzanna Bijoch, I had to be really cognizant of how I walked the line between maintaining recognizability as well as upholding the illusion of flatness.

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Can you tell us about the shoot?

ZUZANNA BIJOCH: The shoot was an amazing experience. I knew it will be a very special project. I was extremely excited to be part of it. Watching Alexa painting my face, her looking at the light, shadows and reflections was truly inspiring. I’ve never been covered in paint from head to toe before and as much as i love the visual aspect of it its def not a comfortable everyday look :) !

Where you familiar with Alexa Meades art before the shoot?

ZUZANNA BIJOCH: No, the first time was just before the shoot and the moment I saw her work i was really amazed. I love when fashion joins art, and working with Alexa was such a unique experience. She is a wonderful and extremely creative person.

Who is your favourite artist?

ZUZANNA BIJOCH: It’s hard to choose because art is such a broad spectrum with so many different mediums. If I had to name a few of my favorites they would be Marc Chagall, Gustav Klimt, Egon Schiele, and Wassily Kandinsky

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Purchase the issue here: http://scandinaviassaw.com/scandinavia/order/

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FIRST LOOK: Scandinavia SSAW

December 16th, 2013 |Posted by Janelle

Last week we previewed Scandinavia SSAW Magazine‘s stunning Frida Gustavsson editorial, shot in the mountains of Norway and filled with natural beauty – that story was gorgeous but it is far from the only treat inside the issue. With a series of elegant covers featuring Scandinavian top models alongside delicate drawings of flora, the magazine sets the tone for an issue focused on eye-catching images. Whether the content skews naturalistic – as it does in Hasse Nielsen‘s cheeky ‘Nadja On A Bender’ story, or epic ala Benjamin Vnuk‘s dramatic shots of Stef Van Der Laan, each story is high quality from start to finish.

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Art Direction Jakob Hysén Hedberg | Photo Hasse Nielsen | Makeup Anya de Tobon for Chanel | Hair Mette Thorsgaard | ModelsNadja Bender, Juliane Grüner, Fia Ljungstrom, Linn Arvidsson, Emma Oak, Kirstin Liljegren & Hedvig Palm


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Art Direction Jakob Hysén Hedberg | Photo Benjamin Vnuk | Styling Oscar Lange | Makeup Anya de Tobon for Chanel | Hair Erika Svedjevik
| Model Stef Van Der Laan


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NADJA ON A BENDER

Art Direction Jakob Hysén Hedberg | Photo Hasse Nielsen | Styling Anders Solvsten Thomsen | Makeup Anya de Tobon for Chanel | Hair Cim Mahony | Model Nadja Bender


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LOVE IS A LETTER SENT A THOUSAND TIMES

Art Direction Jakob Hysén Hedberg | Photo Boe Marion | Styling Oscar Lange | Makeup Anya de Tobon for Chanel Hair Kalle Eklund Model Frida Gustavsson


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Photo Bjarne Jonasson  | Styling Oscar Lange | Hair Erika Svedjevik | Makeup Fredrik Stambro | Models Hirschy HirschfelderMiles McMillan

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Natural Wonder

December 11th, 2013 |Posted by Janelle

Scandinavia SSAW Magazine and Frida Gustavsson team up again for another inspiring fashion moment. You may remember the previous edition of Scandinavia SSAW and its wholly unique covers featuring Frida – this time around the story takes on a fantastical element. Shot in the mountains of Norway by photography duo Boe Marion with creative direction by Jakob Hysén Hedberg and styling by Oscar Lange, the vibrant images pull you into a lush world that is rustic and refined at the same time. Sporting chunky sweaters, overcoats and the occasional ornate gown Frida looks exquisite and the portraits by Boe Marion with their collage detail and arresting natural backdrop are absolutely spectacular.

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First Look: Stockholm S/S/A/W

May 8th, 2012 |Posted by Janelle

With four gorge covers shot by Kai Z Fengstyled by Tom Van Dorpe, and art directed by Jakob Hysén Hedberg,the latest issue of  Stockholm S/S/A/W Magazine packs an instantaneous punch. The stark yet elegant shots of Aline WeberNimue SmitShu Pei and Hailey Clauson are haunting and beautiful – not to mention a nice change from all the over-saturated colors we’ve been seeing on covers lately. Inside the content is top notch, with new stories from photography’s young guard featuring a selective edit of stylish pieces chosen by Oscar Lange. We’re particularly partial to those menswear looks on the back of Frida Gustavsson, but take a look inside Stockholm S/S/A/W yourself with our preview.

Aline Weber by Kai Z Feng

Frida Gustavsson by Andreas Ohlund
Fashion – Oscar Lange, Hair –  Henrik Haue, Makeup –  Anya de Tobon

Daiane Conterato by Nagi Sakai
Fashion – Oscar Lange, Hair Pasquale Ferrante, Makeup – Rie Omoto

Nimue Smit by Kai Z Feng

Theres Alexandersson by Benjamin Vnuk
Fashion – Oscar Lange, Hair – Rudi Lewis, Makeup – Anya de Tobon

Elsa Sylvan by Axel Lindahl
Fashion – Oscar Lange, Hair – Erika Svedjevik, Makeup – Anya de Tobon

Shu Pei by Kai Z Feng

Hailey Clauson by Kai Z Feng

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Stockholm S/S A/W

July 6th, 2011 |Posted by Janelle

Stockholm S/S A/W ‘s gorgeous blend of Swedish fashion’s finest certainly caught our attention: the magazine’s striking covers by Kai Z Feng feature Katrin Thormann, Amanda Norgaard and Dorothea Barth Jorgensen looking luminous. Inside you’ll find contributions from the likes of Andreas Öhlund, John Scarisbrick, Ann-Sofie Back, as well as some truly gorgeous editorials. Model turned editor in chief Jakob Hysén Hedberg, has put together something very special. Take a peek at Kai Z Feng’s black and white covers and accompanying story, styled by James Valeri.


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