Blog Archives

Jason Wu’s Four Seasons

June 26th, 2014 |Posted by Janelle

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Over the last few years Jason Wu has made a habit of taking supermodels to the world’s finest eateries – Karen Elson at Indochine, Stephanie Seymour at La Grenouille, Christy Turlington at Mr. Chows, an impressive lineup and a concept that has provided Wu’s ads with an appealing visual signature. For fall Wu and Adriana Lima head over to fabled Manhattan restaurant, The Four Seasons. Considering that The Four Seasons is the birthplace of the “powerlunch” it seems like an ideal spot to showcase the sophisticated and expertly tailored F/W collection. Inez van Lamsweerde and Vinoodh Matadin shoot Lima against the restaurant’s impressive Mies van der Rohe designed interiors and Adriana looks right at home perched in a corner of the pool room.

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Posted in: General news

Like A Boss

June 6th, 2014 |Posted by Janelle

When Jason Wu took the creative reigns at Hugo Boss, he infused the storied brand with a dose of excitement. The fashion world waited with baited breath to see just what Wu would come up with and his streamlined fall collection didn’t disappoint. Given that Wu’s F/W runway was full of the kind of trend-proof wares that will remain relevant for decades to come, it’s only fitting that his debut campaign for BOSS maintains that timeless feel. Shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Joe McKenna (Art Partner) with creative direction by Wu, the Hugo Boss fall ads are refined and character driven – a move that is unsurprising considering that Wu launched his collection with a corresponding film.

Fall’s players include a dynamic and modern femme embodied by brand muse, Edie Campbell and a rugged male lead portrayed by Scott Eastwood, the dashing son of Hollywood legend Clint and a rising star in his own right. By centering the ads around these archetypes, Wu instantly grounds the BOSS ideals in the kind of classicism that feels contemporary. Edie’s versatility shines as she poses in tailored overcoats and dresses, while Eastwood lends his shots a touch of Hollywood panache.

If the sleek campaign looks different from what we’ve come to expect from it’s no mistake. “This is my first campaign for BOSS, and we wanted to take a fresh, different approach,” says BOSS Artistic  Director Jason Wu. “The HUGO BOSS tradition is in tailoring, which is always present, but it’s important that this campaign not only shows the BOSS clothes, but evokes the BOSS lifestyle.”

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Dazed’s Future Shock

June 4th, 2014 |Posted by Janelle

Dazed & Confused has always been on the cutting edge and their latest issue is no exception. The headline ‘Future Shock’ on the cover sums up the summer issue’s focus on all things new, exciting and relevant within the worlds of fashion, music and art. Inez van Lamsweerde and Vinoodh Matadin shoot music’s it-girl, FKA twigs for an 18 page portfolio, while the accompanying interview delves into the rising star’s pop-culture influence and upcoming album. Conversations with Boots (producer of Beyonce’s smash visual album), Ai Weiwei, Nan Goldin, Momo Okabe and a final interview of the late great Louise Wilson of Central Saint Martins provide an in-depth look at all that is essential right now. On the fashion front, the five senses are explored via 50 pages of editorial content centered around the latest collections. Jamie Morgan and Robbie Spencer explore touch with Leona Binx Walton with a studio shoot focused on the tactile. Taste is tackled by Julia Hetta (LUNDLUND) and Hannes Hetta with an atmospheric story starring Mijo Mihaljcic. Sound comes to life courtesy of Gregory Harris (Management + Artists) and Tony Irvine (Management + Artists), with Amanda Wellsh playing rocker. Sight is all about Ondria Hardin in bold color combinations, Drew Jarrett’s images styled by Emma Wyman pop off the page. While smell is all about a woody field of flowers with Marte Mei van Haaster luxuriating in the grass in looks by Katie Shillingford shot by Bloomers + Schumm.

The new issue of Dazed hits newsstands on June 5th, but take an exclusive first look at the editorials below and head on over to Dazed Digital for even more.

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Model: Leona Binx Walton, Photographer: Jamie Morgan, Styling: Robbie Spencer

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Model: Mijo Mihaljcic, Photographer: Julia Hetta (LUNDLUND), Styling: Hannes Hetta

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Model: Amanda Wellsh, Photographer: Gregory Harris (Management + Artists), Styling: Tony Irvine (Management + Artists)

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Model: Marte Mei van Haaster, Photography: Blommers + Schumm, Styling: Katie Shillingford

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Model: Ondria Hardin, Photographer: Drew Jarrett, Styling: Emma Wyman

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Model: Fka Twigs, Photographer: Inez van Lamsweerde and Vinoodh Matadin

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Dior’s Garden Party

May 27th, 2014 |Posted by Janelle

Dior heads back to the gardens of Versailles for a third episode of their Secret Garden series. Shot by Inez van Lamsweerde and Vinoodh Matadin and featuring Daria Strokous, Fei Fei Sun and Katlin Aas traipsing through the palace grounds in elegant designs by Raf Simons, the ads continue the story set forth in the previous films. Though the Secret Garden series has become a Dior tradition, the ads with their sumptuous backdrop and unapologetic glamour never fail to excite. Check out the print campaign as well as a preview of the accompanying movie – set to premiere on Dior.com.

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Porter Preview

February 10th, 2014 |Posted by Janelle

What better way to unleash a new magazine than to enlist the world’s biggest supermodel and two of photography’s superstars. Porter Magazine‘s first issue hits newsstands with a gorgeous new Inez van Lamsweerde and Vinoodh Matadin shoot starring Gisele Bundchen. Never ones to do things by halves, the Net-A-Porter team begins their first print venture with an issue centered around the creativity and intelligence of great women. Inside you’ll find an array of talented beauties from Karlie Kloss to Uma Thurman. Led by editor-in-chief Lucy  Yeomans and NAP Executive Chairman Natalie Massenet, the magazine promises a fashion forward perspective that speaks to today’s intelligent women.

See more from PORTER on the Net-A-Porter website.

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Campaign Confidential

January 10th, 2014 |Posted by Janelle

CELINE

The vibrant SS14 collection was a departure for Celine but its buoyant energy is captured perfectly by Juergen Teller and Stephen Galloway. The Kandinsky-esque prints and primary colors come alive thanks to Galloway’s dance moves and elegant poses by Daria Werbowy andJulia Nobis
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ALEXANDER WANG

Bad girls do it well in Alexander Wang’s cheeky spring ads, Steven Klein shoots in a bathroom stall as Anna Ewers poses in one of Wang’s memorable parental advisory mesh tops. The gritty vibe is underscored by Karl Templer‘s styling and creative direction by Pascal Dangin.

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MIU MIU

Given that we’re right in the middle of awards season, Miu Miu’s actress fronted campaign seems especially timely. Inez van Lamsweerde and Vinoodh Matadin shoot an array of rising stars including fashion favorites Lupita Nyong’o, Elle Fanning, Elizabeth Olsen and Bella Heathcote

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TOM FORD

When you wear Tom Ford, all eyes are on you so it only seems fitting that the designer’s S/S 14 campaign centers around a crowdsurfing theme. Models Esther HeeschConrad Bromfield and Carlos Peters get carried away – literally – as Ford shoots them in glamorous pieces from his ready to wear, eyewear and accessories empire.

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The Bombshell Returns!

January 9th, 2014 |Posted by Janelle

Given that she’s already America’s favorite pinup, it was only a matter of time before Kate Upton branched out into cinema. Her first starring role is set for an April release, but Upton is already in full promo mode resurfacing on the cover of V Magazine‘s Denim issue with a cheeky set of images by Inez van Lamsweerde and Vinoodh Matadin. Sporting Nicola Formichetti designed Diesel and a knowing look, Kate looks every inch the bombshell. Added bonus – lift up the plastic on the frontcover and you’re treated to a shot of Upton in what else – a printed bikini.


Preview V87, the Denim Issue on V Magazine.com

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Campaign Trail

January 6th, 2014 |Posted by Janelle

PRADA

The gang is all here! Miuccia Prada’s artistic spring collection comes to life in vivid images by Steven Meisel. Catwalkers Amanda MurphyAnna EwersAshleigh GoodCindy BrunaGracie Van GastelJulia BergshoeffLexi BolingLieke Van HoutenMagdalena JasekMaggie JablonskiMaja SalamonMalaika FirthNastya StenOla RudnickaOphelie GuillermandSabrina Ioffreda & Viktor Van Pelt  share space in colorful campaign but the clothes steal the show. The painted faces that made the collection so memorable are in full effect in the accessories shot and Miuccia’s ladylike shapes make the cast of newcomers look gorgeous.

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CHANEL

Lindsey Wixson and Sasha Luss strike a pose for Karl Lagerfeld‘s lens and add a touch of cool to the eclectic Chanel spring collection. Sporting rainbow colors, oversized pearl baubles and a plethora of handbags Lindsey & Sasha are technicolor muses worthy of Chanel’s vibrant, painterly collection.

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GUCCI

Gucci’s boudoir ready spring collection gets a suitably sensual campaign by Mert Alas and Marcus Piggott (Art Partner). Sultry rising stars Amanda Wellsh and Elisabeth Erm pose against a crimson backdrop in sequined pieces by Frida Gianinni, while Tommaso de Benedictis takes center stage in the equally sleek menswear ads.

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CHLOE

It’s been a few seasons since Inez van Lamsweerde and Vinoodh Matadin helmed the Chloe campaign, but the duo doesn’t miss a beat. With Lou Doillon and Julia Stegner front and center in summery images filled with floaty minidresses and espadrilles, Inez and Vinoodh perfectly capture the laid back look & feel that defines Chloe.

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