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Kenzo Kreative

July 9th, 2014 |Posted by Janelle

kenzo

If there is one brand that understands the importance of originality it is Kenzo, under the direction of Humberto Leon & Carol Lim the line has utilized innovative advertising and an off-kilter aesthetic filled with fun and hypnotic visuals. For fall the label enlists Toilet Paper Magazine aka the creative duo of Maurizio Cattelan and Pierpaolo Ferrari to create a kooky world filled with surrealist details. Fans of David Lynch will see nods to classics like Twin Peaks and Blue Velvet in Cattelan & Ferrari’s accompanying films and the campaign’s saturated images. When you take into consideration that Lynch designed the set for Kenzo’s fall show the homage seems fitting, but this cool campaign is more than a tribute. Guinevere Van Seenus and Robbie McKinnon bring the story to life with charm, making even the boldest patterns and brightest colors look just right.

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Posted in: General news

Spring Forward

January 29th, 2014 |Posted by jonathanshia

You wouldn’t know it from the frigid cold gripping New York City at the moment, but spring is just around the corner, and that can only mean one thing: new campaigns. After our round­ups of the best Spring 2014 womenswear ads (here and here), we thought it was time to give the guys their fair due. Here’s our picks for some of our favorite men’s campaigns for the season, all of them featuring rich explosions of color to help us through these dreary, gray winter days.

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Hugo Boss HUGO line
Last July, photographer Pierre Debusschere hit the Utah salt flats—home of the famed land­speed trials so powerfully illuminated in Rachel Kushner’s breakout 2013 novel The Flamethrowers— for Hugo Boss’ energetic, athletic younger label. Victor Nylander, Sung Jin Park, and Andrew Westermann are joined by Caroline Brasch Nielsen and Kasia Struss and the lambent, translucent hues of what look like shimmering mirages, add a soft tinge of glowing color to the blinding whiteness of the pristine sodium crust.

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Jil Sander
The namesake designer may be once again dearly departed, but she has left her artistic, distinctly modernist fingerprints all over the house’s latest campaign, shot by David Sims. Ben Waters and Edie Campbell wear their sharp, graphic ensembles —distressed plaid for him and tangled florals for her against a faded background combining the strictest geometry with the soft delicacy of nature.

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Kenzo
In their second collaboration with Maurizio Cattelan and Pierpaolo Ferrari‘s idiosyncratic art magazine Toilet Paper, designers Humberto Leon & Carol Lim have demonstrated their revolutionary talents extend far beyond their charming runway designs. A relaxed Devon Aoki perches upon a trout carried on Paul Boche‘s shoulders, both of them dressed in a soothing, swaying ripple print inspired by the surf of Leon and Lim’s native Southern California and lit by the harsh glow of red neon.

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Patrik Ervell
After making a stunning campaign début with his stark black ­and­ white images of Max Von Isser in an overgrown field last Fall, Ervell enlisted up ­and­ coming photographer Daniel Sannwald (New York: Management + Artists, Paris: Management + Artists) for an appropriately luminous series of images that find Michael Lange wearing his sailing­ inspired pieces against the digitally enhanced shine of an impossibly rich and vibrant oceanic sunset.

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Salvatore Ferragamo
The Italian house’s campaigns can sometimes have an anodyne feel of anonymous luxury to them, but Spring finds Mert Alas and Marcus Piggott (Art Partner) bringing a vivid pop of classic Modernism to their images. Stalwarts Sean O’Pry and Daria Werbowy bask in the radiant warmth of the sherbet­colored angles and columns that bring to mind the cheery, iconic designs of the Mexican Pritzker Prize–winning architect Luis Barragán.

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Posted in: boys,General news