Pre-Fall Girls

December 19th, 2014 |Posted by Janelle

As a season between seasons it’s easy to overlook the importance of pre-fall, but the mini-season is full of lookbooks, presentations and the occasional high profile show. When it comes to casting certain models have been clearly dominating the field with multiple appearances in designer pre-fall lookbooks, which can often serve as foreshadowing for campaigns and other lucrative work with the team behind the scenes. Take a look at which girls are doing well this pre-fall and the myriad of ways designers put their versatile beauty to good use.

JULIANA SCHURIG
PREFALL LOOKBOOKS : Burberry Prorsum, Chloe, Diesel, Elizabeth and James & J. Mendel

As one of fashion’s in demand cool girls, Juliana has been appearing everywhere this pre-fall. Brands like Diesel and Elizabeth & James don’t share a link with Chloe & Burberry on the surface, but Juliana’s appearances in imagery for each of those lines shows her ability to add a touch of chic to high & low end looks.

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Burberry Prorsum

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Elizabeth and James / J. Mendel


MIJO MIHALJCIC

PREFALL LOOKBOOKS – Prabal Gurung, Thakoon & Sachin & Babi

We’re not sure why designers have been swathing Mijo in layers of print and pattern this season, but so far we’re loving it – she has a way of making even the most unusual combinations look easy & wearable.

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Prabal Gurung

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Thakoon / Sachin & Babi


KAT HESSEN

PREFALL LOOKBOOKS – Derek Lam 10 Crosby, Hugo Boss & Chloe

Luxury with an edge, much like her selective show seasons Kat’s pre-fall lineup is well edited and enviably high profile. Each line is different but they’re united by their low key take on luxury. Kat wears each piece like a second skin and adds an inimitable poise to all her shots.

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Derek Lam 10 Crosby

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Thakoon / Sachin & Babi


ISSA LISH

PREFALL LOOKBOOKS – Opening Ceremony, Prabal Gurung & Creatures of the Wind

As one of the year’s rising stars the captivating Issa lends her look to labels with an innate cool. Prabal, Opening Ceremony & Creatures of the Wind all boast a trend conscious clientele and cult-followings with fashion editors – making them exactly the kinds of labels Issa might wear during her off time.

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Opening Ceremony

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Creatures of the Wind / Prabal Gurung


SANNE VLOET

PREFALL LOOKBOOKS – Bottega Veneta, Jason Wu & Donna Karan

Only the best for Sanne! The gorgeous Ms. Vloet is becoming a favorite of ultra-luxury labels with a ladylike touch Donna Karan, Bottega and Jason Wu share an feminine ethos and a refined model.

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Jason Wu

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Bottega Veneta / Donna Karan


MINA CVETKOVIC

PREFALL LOOKBOOKS – Maiyet, Jason Wu, Oscar de la Renta & KLS

As a consistent and reliable presence on the runway and in editorials Mina never fails to make clothes look amazing, perhaps that’s why she’s gotten some of the season’s more glamorous looks with labels from Oscar de la Renta, Jason Wu and Maiyet.

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Oscar de la Renta

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Maiyet / Jason Wu

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Boss Lady

December 17th, 2014 |Posted by Janelle

When Abbey Lee sauntered down the BOSS runway this season it marked a triumphant return. The Aussie beauty has been busily building her acting resume with parts opposite Tom Hardy and Gerard Butler, but rest assured that she hasn’t forgotten how to work it. Jason Wu is known for creating supermodel moments so naturally he tapped Abbey for BOSS’ latest campaign. Shot by Inez van Lamsweerde and Vinoodh Matadin with styling by Joe McKenna (Art Partner) the minimalistic campaign is all about attitude and exquisitely tailored clothing. “No extraneous graphics, no set. It’s about the very essence of the woman and the man,” states Artistic Director Jason Wu of the beautiful new images. Stephen Galloways choreography adds grace to Abbey Lee’s poses, while classical violinist & model Charlie Siem (London: Storm Model Management, Paris: Success Models) serves as the campaign’s elegant male lead.

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Campaign_BOSS_W_06_SS2015

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Like A Boss

June 6th, 2014 |Posted by Janelle

When Jason Wu took the creative reigns at Hugo Boss, he infused the storied brand with a dose of excitement. The fashion world waited with baited breath to see just what Wu would come up with and his streamlined fall collection didn’t disappoint. Given that Wu’s F/W runway was full of the kind of trend-proof wares that will remain relevant for decades to come, it’s only fitting that his debut campaign for BOSS maintains that timeless feel. Shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Joe McKenna (Art Partner) with creative direction by Wu, the Hugo Boss fall ads are refined and character driven – a move that is unsurprising considering that Wu launched his collection with a corresponding film.

Fall’s players include a dynamic and modern femme embodied by brand muse, Edie Campbell and a rugged male lead portrayed by Scott Eastwood, the dashing son of Hollywood legend Clint and a rising star in his own right. By centering the ads around these archetypes, Wu instantly grounds the BOSS ideals in the kind of classicism that feels contemporary. Edie’s versatility shines as she poses in tailored overcoats and dresses, while Eastwood lends his shots a touch of Hollywood panache.

If the sleek campaign looks different from what we’ve come to expect from it’s no mistake. “This is my first campaign for BOSS, and we wanted to take a fresh, different approach,” says BOSS Artistic  Director Jason Wu. “The HUGO BOSS tradition is in tailoring, which is always present, but it’s important that this campaign not only shows the BOSS clothes, but evokes the BOSS lifestyle.”

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Spring Forward

January 29th, 2014 |Posted by jonathanshia

You wouldn’t know it from the frigid cold gripping New York City at the moment, but spring is just around the corner, and that can only mean one thing: new campaigns. After our round­ups of the best Spring 2014 womenswear ads (here and here), we thought it was time to give the guys their fair due. Here’s our picks for some of our favorite men’s campaigns for the season, all of them featuring rich explosions of color to help us through these dreary, gray winter days.

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Hugo Boss HUGO line
Last July, photographer Pierre Debusschere hit the Utah salt flats—home of the famed land­speed trials so powerfully illuminated in Rachel Kushner’s breakout 2013 novel The Flamethrowers— for Hugo Boss’ energetic, athletic younger label. Victor Nylander, Sung Jin Park, and Andrew Westermann are joined by Caroline Brasch Nielsen and Kasia Struss and the lambent, translucent hues of what look like shimmering mirages, add a soft tinge of glowing color to the blinding whiteness of the pristine sodium crust.

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Jil Sander
The namesake designer may be once again dearly departed, but she has left her artistic, distinctly modernist fingerprints all over the house’s latest campaign, shot by David Sims. Ben Waters and Edie Campbell wear their sharp, graphic ensembles —distressed plaid for him and tangled florals for her against a faded background combining the strictest geometry with the soft delicacy of nature.

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Kenzo
In their second collaboration with Maurizio Cattelan and Pierpaolo Ferrari‘s idiosyncratic art magazine Toilet Paper, designers Humberto Leon & Carol Lim have demonstrated their revolutionary talents extend far beyond their charming runway designs. A relaxed Devon Aoki perches upon a trout carried on Paul Boche‘s shoulders, both of them dressed in a soothing, swaying ripple print inspired by the surf of Leon and Lim’s native Southern California and lit by the harsh glow of red neon.

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Patrik Ervell
After making a stunning campaign début with his stark black ­and­ white images of Max Von Isser in an overgrown field last Fall, Ervell enlisted up ­and­ coming photographer Daniel Sannwald (New York: Management + Artists, Paris: Management + Artists) for an appropriately luminous series of images that find Michael Lange wearing his sailing­ inspired pieces against the digitally enhanced shine of an impossibly rich and vibrant oceanic sunset.

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Salvatore Ferragamo
The Italian house’s campaigns can sometimes have an anodyne feel of anonymous luxury to them, but Spring finds Mert Alas and Marcus Piggott (Art Partner) bringing a vivid pop of classic Modernism to their images. Stalwarts Sean O’Pry and Daria Werbowy bask in the radiant warmth of the sherbet­colored angles and columns that bring to mind the cheery, iconic designs of the Mexican Pritzker Prize–winning architect Luis Barragán.

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Posted in: boys,General news

The Boss

August 24th, 2011 |Posted by Janelle

Campaign films have never been more popular than they are this season and Hugo Boss launches their F/W campaign for Super Black with a captivating video featuring James Rousseau. Dressed in jet black threads from the line and styled to perfection, James makes for the perfect Hugo Boss man. Directed by Kai Kienzler, with hair and makeup by Christian Eberhard, the clip is sleek, dramatic and representative of everything the Hugo Boss brand is about.

For even more check out the Hugo Boss Blog.

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Bits and Bytes: Model Home Project

July 28th, 2009 |Posted by Betty

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“The Model Home Project was founded in 2006 with the simple goal of wanting to give back. We are now pursuing a vision to create a movement within the fashion community to utilize its unique influence on culture to inspire people to be involved in worthy projects and affect positive change around the world.” from Model Home Project website. Think top male models giving back to the community. See you there tomorrow!

What does it take to be a photographer’s agent? A Photo Editor talks to Carol Leflufy, former Art & Commerce rep who has worked with Steven Meisel and Annie Leibovitz.

Sean O’Pry talks to Matthew Edelstein for Interview Magazine about being one of the world’s top male models.

Aww, designers when they were young. Check out Michael Kors, Vivienne Westwood and Jason Wu.

The Brazilians always rock; look at this handsome male beauty shot by Didio.

Edilson Nascimento in a pool by Jeremy Kost. Guaranteed hotness.

Vogue UK interviews Nick Knight!

Casting director Natalie Joos, is interviewed by TheMalcolm. We learn about her first jobs as an assistant to Glenn O’Brien and studio manager of Craig McDean to her current casting gigs for Hugo Boss and working with Jay Z/Beyonce!

Hanne Gaby Odiele‘s place, it’s dark and cool

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Who's The Boss?

December 9th, 2008 |Posted by Janelle

It’s hard being girl most wanted but somehow Toni Garrn manages. First the emotive and sexually charged Bergman themed editorial in Vogue Italia and now the spoils of campaign season. For Boss Hugo Boss, Mario Testino reveals another layer of the Garrn mystique. Looking every bit the Hitchcock blonde Toni struts  along a steep mountainside with poise and confidence. The world is hers and it’s only the beginning – stay tuned for 7 more Garrn-centric campaigns this season.

Toni Garrn (Women Management) by Mario Testino for Hugo Boss

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