Like A Boss

June 6th, 2014 |Posted by Janelle

When Jason Wu took the creative reigns at Hugo Boss, he infused the storied brand with a dose of excitement. The fashion world waited with baited breath to see just what Wu would come up with and his streamlined fall collection didn’t disappoint. Given that Wu’s F/W runway was full of the kind of trend-proof wares that will remain relevant for decades to come, it’s only fitting that his debut campaign for BOSS maintains that timeless feel. Shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Joe McKenna (Art Partner) with creative direction by Wu, the Hugo Boss fall ads are refined and character driven – a move that is unsurprising considering that Wu launched his collection with a corresponding film.

Fall’s players include a dynamic and modern femme embodied by brand muse, Edie Campbell and a rugged male lead portrayed by Scott Eastwood, the dashing son of Hollywood legend Clint and a rising star in his own right. By centering the ads around these archetypes, Wu instantly grounds the BOSS ideals in the kind of classicism that feels contemporary. Edie’s versatility shines as she poses in tailored overcoats and dresses, while Eastwood lends his shots a touch of Hollywood panache.

If the sleek campaign looks different from what we’ve come to expect from it’s no mistake. “This is my first campaign for BOSS, and we wanted to take a fresh, different approach,” says BOSS Artistic  Director Jason Wu. “The HUGO BOSS tradition is in tailoring, which is always present, but it’s important that this campaign not only shows the BOSS clothes, but evokes the BOSS lifestyle.”

BOSS-DP_BM011-BM014_FW14

BOSS-DP_BW007-BW004_FW14

BOSS-DP_BM008-BM006_FW14

BOSS-DP_BW011-BW001_FW14

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: General news

Spring Forward

January 29th, 2014 |Posted by jonathanshia

You wouldn’t know it from the frigid cold gripping New York City at the moment, but spring is just around the corner, and that can only mean one thing: new campaigns. After our round­ups of the best Spring 2014 womenswear ads (here and here), we thought it was time to give the guys their fair due. Here’s our picks for some of our favorite men’s campaigns for the season, all of them featuring rich explosions of color to help us through these dreary, gray winter days.

tumblr_mz1q7argpR1r4ps7po1_12801-763x1024
Hugo Boss HUGO line
Last July, photographer Pierre Debusschere hit the Utah salt flats—home of the famed land­speed trials so powerfully illuminated in Rachel Kushner’s breakout 2013 novel The Flamethrowers— for Hugo Boss’ energetic, athletic younger label. Victor Nylander, Sung Jin Park, and Andrew Westermann are joined by Caroline Brasch Nielsen and Kasia Struss and the lambent, translucent hues of what look like shimmering mirages, add a soft tinge of glowing color to the blinding whiteness of the pristine sodium crust.

222137-800w
Jil Sander
The namesake designer may be once again dearly departed, but she has left her artistic, distinctly modernist fingerprints all over the house’s latest campaign, shot by David Sims. Ben Waters and Edie Campbell wear their sharp, graphic ensembles —distressed plaid for him and tangled florals for her against a faded background combining the strictest geometry with the soft delicacy of nature.

213814-800w
Kenzo
In their second collaboration with Maurizio Cattelan and Pierpaolo Ferrari‘s idiosyncratic art magazine Toilet Paper, designers Humberto Leon & Carol Lim have demonstrated their revolutionary talents extend far beyond their charming runway designs. A relaxed Devon Aoki perches upon a trout carried on Paul Boche‘s shoulders, both of them dressed in a soothing, swaying ripple print inspired by the surf of Leon and Lim’s native Southern California and lit by the harsh glow of red neon.

PE_ADS_SS14(1)-5
Patrik Ervell
After making a stunning campaign début with his stark black ­and­ white images of Max Von Isser in an overgrown field last Fall, Ervell enlisted up ­and­ coming photographer Daniel Sannwald (New York: Management + Artists, Paris: Management + Artists) for an appropriately luminous series of images that find Michael Lange wearing his sailing­ inspired pieces against the digitally enhanced shine of an impossibly rich and vibrant oceanic sunset.

unnamed-9
Salvatore Ferragamo
The Italian house’s campaigns can sometimes have an anodyne feel of anonymous luxury to them, but Spring finds Mert Alas and Marcus Piggott (Art Partner) bringing a vivid pop of classic Modernism to their images. Stalwarts Sean O’Pry and Daria Werbowy bask in the radiant warmth of the sherbet­colored angles and columns that bring to mind the cheery, iconic designs of the Mexican Pritzker Prize–winning architect Luis Barragán.

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: boys,General news

The Boss

August 24th, 2011 |Posted by Janelle

Campaign films have never been more popular than they are this season and Hugo Boss launches their F/W campaign for Super Black with a captivating video featuring James Rousseau. Dressed in jet black threads from the line and styled to perfection, James makes for the perfect Hugo Boss man. Directed by Kai Kienzler, with hair and makeup by Christian Eberhard, the clip is sleek, dramatic and representative of everything the Hugo Boss brand is about.

For even more check out the Hugo Boss Blog.

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: General news

Bits and Bytes: Model Home Project

July 28th, 2009 |Posted by Betty

mhp
“The Model Home Project was founded in 2006 with the simple goal of wanting to give back. We are now pursuing a vision to create a movement within the fashion community to utilize its unique influence on culture to inspire people to be involved in worthy projects and affect positive change around the world.” from Model Home Project website. Think top male models giving back to the community. See you there tomorrow!

What does it take to be a photographer’s agent? A Photo Editor talks to Carol Leflufy, former Art & Commerce rep who has worked with Steven Meisel and Annie Leibovitz.

Sean O’Pry talks to Matthew Edelstein for Interview Magazine about being one of the world’s top male models.

Aww, designers when they were young. Check out Michael Kors, Vivienne Westwood and Jason Wu.

The Brazilians always rock; look at this handsome male beauty shot by Didio.

Edilson Nascimento in a pool by Jeremy Kost. Guaranteed hotness.

Vogue UK interviews Nick Knight!

Casting director Natalie Joos, is interviewed by TheMalcolm. We learn about her first jobs as an assistant to Glenn O’Brien and studio manager of Craig McDean to her current casting gigs for Hugo Boss and working with Jay Z/Beyonce!

Hanne Gaby Odiele‘s place, it’s dark and cool

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: General news

Who's The Boss?

December 9th, 2008 |Posted by Janelle

It’s hard being girl most wanted but somehow Toni Garrn manages. First the emotive and sexually charged Bergman themed editorial in Vogue Italia and now the spoils of campaign season. For Boss Hugo Boss, Mario Testino reveals another layer of the Garrn mystique. Looking every bit the Hitchcock blonde Toni struts  along a steep mountainside with poise and confidence. The world is hers and it’s only the beginning – stay tuned for 7 more Garrn-centric campaigns this season.

Toni Garrn (Women Management) by Mario Testino for Hugo Boss

Share:
  • Facebook
  • MySpace
  • TwitThis
  • E-mail this story to a friend!
  • StumbleUpon
  • Digg
  • Reddit

Posted in: General news