February 2nd, 2015 | Janelle
Public School‘s spring campaign offers a unique twist on a classic scenario, Amanda Murphy and Harry Curran take to the dry erase boards for a gritty series of images shot by Gregory Harris (Management + Artists) and styled by Ludivine Poiblanc (Management + Artists) with creative direction by Christopher Simmonds (Management + Artists). The duo scrawls lengthy equations and technical diagrams on clear glass as Harris shoots them through the glass. The concept is simple and it makes for an engaging set of images with a voyueristic feel. Harris draws inspiration from David Bowie’s Insolar tour book, but gives the idea a modern twist that allows for Public School’s crisp spring collection to take center stage. The accompanying campaign film by Maria Gordillo takes the idea one step further with Amanda and Harry scribbling & rocking out until the neat equations become scrawled chaos.
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