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Brand Creative : The Best F/W Campaigns So Far

June 22nd, 2012 |Posted by Janelle

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

Kenzo

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

RAF SIMONS RUN FALL RUN from 254⚡FOREST on Vimeo.

Mulberry

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

Prada

All the things that made the show so memorable are served up with glossy perfection in Steven Meisel‘s ultra-luxe ads. Vanessa AxenteMagdalena FrackowiakMadison HeadrickElza LuijendijkIselin Steiro and Anne Vyalitsyna sport the dip-dyed extensions and gilded accessories with panache.

Louis Vuitton

Putting that one of a kind Louis Vuitton train to good use Steven Meisel shoots a cast of it girls for the brand’s fall ads.  Elena BartelsErjona AlaFranzi MuellerHedvig PalmJulia NobisMackenzie DrazanMagda LaguingeMarie PiovesanMarina HeidenRos Georgiou shine in those signature oversized hats.

Givenchy

It is hard to beat an ad with fashion by Carine Roitfeld, images by Mert Alas and Marcus Piggott and a fresh cast including Stella Tennant, Joan Smalls, Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott. Givenchy’s campaign is all about motion and movement, be sure to check out the behind the scenes video to see how those action shots came together.

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Posted in: General news

The Biz: Met Madness!

May 8th, 2012 |Posted by Janelle

Suvi Koponen & Bonnie Chen before the MET Gala | Image by The Coveteur

How do you get ready for the year’s biggest party? Take a look at the MET Prep of two of the evening’s loveliest ladies Suvi Koponen and Bonnie Chen were guests of Chloe’s Clare Waight Keller and they wore a pair of gorgeous gowns from the label. Take a peek at their behind the scenes process, all captured beautifully by The Coveteur.

Tom Brady with Gisele in Givenchy | Image courtesy of Givenchy

Want to see the best dressed of the evening from the MET’s Costume Institute Gala – take a look at all the red carpet action. Who do you think was looking good last night – we were loving the divine Gisele Bundchen in GivenchyJoan Smalls in Balmain,  Anja Rubik in Anthony Vaccarello, Constance Jablonski in Haider Ackermann and actress Carey Mulligan in of course, Prada.

Mario Testino withAngela LindvallCandice Swanepoel and Rosie Huntington Whiteley | Image by Kevin Tachman

After the party is of course the afterparty – get a birds eye view of the festivities with the incredible candid images captured by Kevin Tachman. Inside you’ll see every celebrity, every model, every designers oh and really cute picture of Hamish Bowles hitting the champagne.

In non-MET news, Esteban Cortezar relaunches with Net-A-Porter glad to see him back on the scene! Hoping to see something sexy

McQueen’s Sarah Burton honored by Academy of Art, the designer was awarded an honorary doctorate from the university.

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Posted in: General news

Put A Ring On It

April 30th, 2012 |Posted by Janelle

Is there a single more ubiquitous luxury item than the Givenchy couture nose rings? Sure those Prada car print skirts are everywhere and you can’t walk down the street without seeing a Celine luggage tote, but nothing is more noticeable than five pounds of metalwork dangling from a beautiful girl’s face.

Add to this that the Givenchy nose rings have all the elements of an editorial frontrunner; undeniable visual impact – check, expensive – check, hard to get your hands on – double check. There was absolutely no way editors could resist themselves and as such the rings have been showing up in every magazine imaginable for the past few months.

Are you still enjoying seeing these beautiful ornaments – or are you ready to move on to the next trend? We admit to experiencing a bit of Givenchy fatigue – considering that the pieces are always styled with Givenchy looks, which is nice but not exactly exciting. Wouldn’t it be interesting to see these paired with something else – maybe mix in one of those other overexposed editorial favorites, Balenciaga Darth Vader visors anyone?

Franzi Mueller by Greg Kadel for Vogue Germany

Jessica Chastain by Paolo Roversi for W Magazine, styling by Edward Enninful

Vlada Roslyakova by Richard Burbridge for Dazed & Confused, styling by Robbie Spencer

Karlie Kloss by Angelo Pennetta for British Vogue

Natasha Poly by Mario Sorrenti for Vogue Paris, styling by Emmanuelle Alt

Grimes by Hedi Slimane for Dazed & Confused

Marie Piovesan by Paolo Roversi for Vogue Italia, styling by Panos Yiapanis

Arthur Gosse by Fabien Kruszelnicki for Hero Magazine

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Posted in: General news

Queens Center

March 26th, 2012 |Posted by Janelle

Amy Troost shoots four of the season’s finest faces for i-D Magazine‘s royalty issue. With a title cribbed from Gaga lyrics and some tricked out fashion’s chosen by Alastair McKimm, this story is heavy on attitude. Being a queen isn’t always about being prim and proper, these ladies showcase spirited toughness all while wearing royal finery from the likes of Givenchy & Alexander McQueen. Dressed in baroque McQueen complete with headdress, Daga Ziober looks darkly regal Julia FraucheMaria Bradley & Karlina Caune round out the impressive cast.

HAIR Rita Marmor MAKEUP Pep Gay

See more from the Royalty Issue at ID Online

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Posted in: General news

Sparkle

March 15th, 2012 |Posted by Janelle

Doutzen Kroes.
David Sims.
Beat Bolliger.
Vogue Paris.

A knockout April cover filled with Givenchy sequins and Doutzen’s supermodel sizzle. Doutzen + Vogue Paris is always a winning combination, you may remember her equally appealing VP cover from 2007.

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Posted in: General news

Spring Awakening

January 5th, 2012 |Posted by Kevin

Spring/Summer 2012 has proved to be a great run for a string of first timers for their respective houses; many of them also choosing new faces to front their campaigns for the season. How do you think these guys have fared?

Greg Nawrat for Gucci by Mert Alas and Marcus Piggott | Alex Cunha for Bottega Veneta by Jack Pierson

While usually having a bevy of models in their ads, Gucci went solo this season with new and fresh faced Greg Nawrat. It also seems that Bottega Veneta had the same idea and tapped spring show opener Alex Cunha to star in their campaign, shot by contemporary artist Jack Pierson.

Simon Nessman for Giorgio Armani by Mert Alas and Marcus Piggott | Ryan Barrett for Versace by Mert Alas and Marcus Piggott

Running champs of the campaign season again, Mert Alas and Marcus Piggott explored two different sides with Giorgio Armani and Versace. Simon Nessman solidifies his place on our list in a sleek and simple setting while relatively unknown British face Ryan Barrett snags an only guy campaign beside the illustrious Gisele.

Baptiste Radufe for Yves Saint Laurent by David Sims | Florian Van Bael for Emporio Armani by Alasdair McLellan

Coincidence that a pair of black and white ads feature new Belgians? One of our Top Newcomers this past season, Baptiste Radufe shows us there’s a new Baptiste in town starring in Yves Saint Laurent‘s sleek spring looks. Another one of our Top Newcomers, Florian Van Bael is set on the streets of Hong Kong shot by Alasdair McLellan for Emporio Armani‘s latest campaign.

Noah Mills for Salvatore Ferragamo by Mikael Jansson | Simone Nobili & Chris Moore for Givenchy by Mert Alas & Marcus Piggott

Classic good looks seem to be the key to success, and Noah Mills is proof that it’s true. Shot on location in Jamaica by Mikael Jansson, Noah continues the tradition of the luxurious lifestyle of the brand. On the opposite side of Salvatore Ferragamo, new faces Simone Nobili and Chris Moore hold their own in Givenchy‘s dark and moody spring ads by Mert Alas and Marcus Piggott.

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Posted in: boys

Step Into Spring

December 21st, 2011 |Posted by Janelle

Spring’s fresh campaigns keep coming in - take a look at the latest and tell us which are your favorites!

Mariacarla Boscono for Yves Saint Laurent by David Sims

Sporting streamlined eyebrows by Diane Kendal and short bangs Guido Palau, Mariacarla looks strong and sexy in David Sims’ campaign for the mega-brand. After over a decade of campaigns helmed by either Inez van Lamsweerde and Vinoodh Matadin or Juergen Teller Sims’ sleek style feels fresh.

Gisele Bundchen for Givenchy by Mert Alas and Marcus Piggott

Life’s a beach for the Givenchy girl and Tisci’s surf & scuba inspired collection shines on the backs of Gisele Bundchen & brand muse Mariacarla Boscono. Posing alongside boogie boards in M&M’s subdued shots, the duo looks chic albeit slightly grim. After last season’s aggressive ads this is an interesting change of pace.

Kasia Struss for Moschino by Juergen Teller

The Moschino travel diary continues; this season the brand jets to Rome to create some classic Italian ambiance complete with vintage Fiats circling Kasia Struss and the Colosseum as a backdrop. Viva Moschino!

Raquel Zimmermann for Nina Ricci by Inez van Lamsweerde and Vinoodh Matadin

The Nina Ricci sensibility has always been about feminine & ethereal designs. Inez & Vinoodh’s campaign images capture that ideal with a shot of Raquel Zimmermann rushing across the hall in a Peter Copping designed gown fit for a princess.

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Posted in: General news

Powerful Soul

November 16th, 2011 |Posted by Kevin

The ever so fascinating Lea T shines with a bevy of male models in the latest issue of Candy Magazine by Andreas Larsson. The Givenchy muse sports a both masculine and feminine looks and even tangos with fellow androgynous model Andrej Pejic in Yves Saint Laurent. Riccardo Tisci gushes about her saying that she is a “unique, rare, natural beauty, a combination of purity, hardness, romanticism, and agressiveness: all components of androgyny that are bound to both sexes,” and we couldn’t agree more!

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Posted in: General news

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