GARAGE GETS IT!

October 9th, 2014 |Posted by models.com

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Photos by Daniel Sannwald (Management + Artists) courtesy of Garage Magazine for models.com
Text by Christopher Michael

Despite being a New Yorker myself, Paris is probably the most exciting of the cities to experience during the fashion season. Everyone is a little more dressed up, and the elaborate landscape makes for a fantastic setting upon which all the most exciting fashion moments take place. At one point or another, you’re bound to bump into all of the masterminds behind this industry in the decorative streets of this city. It seems only fitting then that we ran into the ladies who launch some of the most adventurous new ideas, fluttering about the Louvre on their way to the Chloe show last week. While the rest of the world continues to seek out the best way to marry print and digital, Charlotte Stockdale and Katie Lyall showed off their exciting new issue of Garage Magazine – one that appears to be the love child of the pre-existing mediums. Having experimented with interactive publishing in a previous issue via the application Blippar, this season team Garage has gone rogue – and created an application of their very own.

To experience it download the garage app and point it at the magazine, it’s a new way to look at print!

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We wanted to make it digitally interactive because we spend so much time on our phones, all of us, rarely ever sitting down in front of an actual computer. I am sure Jony (Ive) has done a bigger iPhone for this very same reason, because even iPads are clunky in essence when you consider how much we live on our phones. Often you have a shoot and you cut it, or you have an interview and you cut it, even that as a starting pointŠ you can put extra stuff behind. So we did this money film, because there is so much more that you can actually put in the magazine but it’s somehow a little bit elite to have to then go onlineŠ if you want to be really immediate, you can just see it. We had partnered with Blippar before, but I think when Michael and Dasha started talking to Jeff Koons and this idea of his digital sculpture came up we started talking about how anyone is going to see it. We all suddenly thought, how amazing would it be to put it on the cover, but how could we if it’s digital, how’s that going to work? Then we figured we would blippar it, but then we thought well actually at this point, we should just build our own.
- Charlotte Stockdale, Fashion Director at Garage Magazine and right hand side of Chaos Fashion

With this, moving forward, you could potentially make any page, any graphic, something that you can scan. It can be a gif it can be a still it can be a film, it can be an interview, it can talk, it can be 3D. It just activates content.

You can scan a model and see her stats, see her card, see her models.com profile. Normally when you come up with a concept for a magazine, it has to look good in print. With this, it doesn’t isolate the idea, it can be digital, still or interactiveŠ it doesn’t matter because it will all work.
- Katie Lyall, Fashion Editor at Garage Magazine and left hand side of Chaos Fashion

A lot of augmented reality software already exists, we are all more or less on that path. But what’s really exciting about the Garage APP is this exclusive power of a unique collaboration with one of the biggest icons in contemporary art. To get your virtual Koons on top of a printed mag is simply a huge step into new consumerism. GARAGE is the only mag I can imagine who is able to generate this excitement on such high level. It’s more than a gadget, just imagine the emotional level a user gets by using his smart device to discover and experience this unexpected content! This is for sure the next evolutionary step in the fusion of print and digital. Ads become alive, sculptures pop up, bags and shoes walk through the pages….it’s just the beginning and it starts with GARAGE.
- Mike Meiré, Art Director at Garage Magazine and the designer of this APP

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Posted in: Exclusives,General news

Good Breeding

September 19th, 2014 |Posted by Janelle

Garage Magazine doesn’t stick to the typical when it comes to editorials, so it comes as no surprise that one of the month’s best stories is found within their pages. Platon shoots a lineup of stars including Carmen dell’Orefice, Jessica Stam, Jamie Bochert, Lindsey Wixson, Sam RollinsonLiu WenKirsten OwenCara DelevingneCharlotte FreeDree HemingwayEmily DiDonatoJourdan DunnKid PlotnikovaOla Rudnicka and Sabrina Ioffreda for a series of lush portraits. As compelling as the cast is the stars of the show are array of puppies and pooches who inspired the designer looks styled to perfection by Charlotte Stockdale.

See the full story ‘Deep Breeding’ from Garage Magazine on Platon Photography.com

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Posted in: General news

Cover Confidential

March 20th, 2014 |Posted by Janelle

Feburary and March are big business for fashion magazines with glossies often debuting some of their best and brightest content during these months focused on spring collections, renewal and change. Take a look back at some of the most interesting covers from the boundlessly creative, to the simply beautiful.

PURE BEAUTY

Antidote Magazine‘s romance issue boasted multiple covers by Cuneyt Akeroglu featuring some of the world’s most beautiful women. United by their simple yet effective photography and their chic take on the magazine’s pristine subjects these covers were something special.

As one of fashion’s coolest faces Leona Binx Walton is typically photographed looking grungy, avant garde or off-kilter. Her Self Service cover with it’s effective beauty statement and clean layout showed another side. Collier Schorr portrait brings out Binx’s beauty, while maintaining her character.

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THE BEST OF CELEBRITY

There are few actresses as effervescent as Marion Cotillard and Interview Magazine‘s March cover captured the La Vie En Rose star’s elegant side with a shot by Craig McDean that positively crackles with good ol’ fashioned glamour. Styled by Karl Templer with makeup by Christophe Danchaud and a 40s coif by Sam McKnight the image strikes the right balance between retro film siren and modern glamour - as does the accompanying fashion story. 

On the flip side, Dazed & Confused‘s rough and tumble cover of Scarlett Johansson finds the star’s inner bad girl and brings it to the forefront with a vibrant shot by Benjamin Alexander Huseby . The combo of red background and Saint Laurent biker jacket and Scar-Jo’s glare makes for an appealing contrast to the typical smiling celebrity glamour shot.

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MINIMAL MARVELS

You can’t go wrong with a picture of Daria Werbowy and The Last Magazine served up an epic large format image the superstar looking foreboding for it’s spring issue –  Mikael Jansson‘s in your face shot captures Werbowy at her rawest and best.

The Gentlewoman always errs on the side of minimalism, but the pulpy red cover of Vivienne Westwood by Alasdair McLellan (Art Partner) was the perfect merger of timelessness and modernity.

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CREATIVITY RULES

Nick Knight‘s trippy photography has always struck a chord with surrealists and on the cover of GARAGE‘s spring/summer edition he twists and morphs Karlie Kloss and Cara Delevingne into unbidden creatures designs that were eventually tattooed onto the skin of Garage readers – how’s that for taking things to the next level.

E.T. got a fashion makeover with Lindsey Wixson taking over the frontpage of CR Fashion Book with an expressive Sebastian Faena image that puts Wixson’s otherworldly visage to good use with a sweet nod to an 80s favorite.

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DESIGNER DOMINATION

Karl Lagerfeld’s watercolor inspired spring Chanel collection has proved a hit with editors, in addition to appearing in the pages of just about every magazine imaginable his paint by numbers dresses found themselves on a variety of covers in March, most notably Vogue China, where two of the designer’s creations took center stage.

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Ph. Mario Testino for Vogue China | Ph. Marc de Groot for Vogue Netherlands | Ph. Nat Prakobsantisuk for Vogue Thailand

Not one to be outdone, Miuccia Prada also made a strong showing this March (and April) with a variety of painterly spring looks from her collections showing up on the cover of several different magazines.

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Ph. Cuneyt Akeroglu for Vogue Spain | Emma Summerton for Vogue Australia | Mario Testino for British Vogue | Elle Greece | Thomas Whiteside for Elle UK | Patrick Demarchelier for Vogue Japan 

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Posted in: General news

Garage Gangs

August 30th, 2013 |Posted by Janelle

As anyone with an eye on the modeling industry can tell you, the upcoming September shows will be ruled by the new generation of catwalkers. GARAGE pays tribute to this exciting group of established runway girls and fresh faces with a cheeky editorial by George Harvey Themed around the fictional, St. Garage school – an all-girls establishment specializing in cultivating intelligence, poise and of a chic sense of style – the story depicts each girl in a custom Meadham Kirchhoff uniform as they pose for the year book. Dressed as the prerequisite high school cliques – mean girls, jocks, nerds, etc. – the promising cast of up & comers makes for an excellent student body.

Starring: Jemma Baines, Kate Bogucharskaia, Kayley Chabott, Nadja Giramata, Grace Hartzel, Esther Heesch, Georgia Hilmer, Gigi Jeon, Magda Laguinge, Magdalena Langrova, Maria Loks, Gwen Loos, Anna Martynova, Natasha Ramachandran, Holly Rose Emery, Maja Salamon, Zuzanna Slugaj, Sofya Titova & Clarice Vitkauskas

Styling: Matthew Josephs | Hair: Roxane Attard | Make-up: Daniel Sallstrom | Casting: Matthew Laskey at Star & Co

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