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MO & Co.

September 19th, 2012 |Posted by Janelle

Mo & CO Freja Beha from models.com on Vimeo.

Sometimes it’s all about the ease, Freja Beha Erichsen brings her trademark nonchalance to the F/W ads for MO&Co. de Paris, fronting the Karim Sadli helmed campaign in a series of looks that play up her androgynous charm and infinite skills in front of the camera. Clad in casual fur coats, slouchy suiting, leather skirts and adorable deer ears for a touch of whimsy, Freja brings the season’s look to life. Check her out in the campaign and its corresponding film.

Freja by Karim Sadli – images courtesy of MO & Co.

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Posted in: General news

Better Than Brad? : 5 Chanel Campaign Alternatives

May 10th, 2012 |Posted by Janelle

Obvious fake ad is obviously fake 

Like everyone else on earth when we heard the news that Hollywood star Brad Pitt was going to be fronting the latest Chanel No. 5 campaign we were surprised. While we like Pitt well enough, we’d rather see him headlining a blockbuster than waxing poetic about fragrance. Unless of course he’s wearing the Chanel No. 5 scent himself – that we’d like to hear about. Celebrities have a long history with Chanel No. 5, with everyone from Catherine Deneuve, Carole Bouquet and Nicole Kidman fronting the campaign, but we’re of the mindset that no one does it better than a model.

Granted, we understand that a having a mega-popular superstar in an ad will probably get a brand more attention than they know what to do with and all publicity is good publicity, but we can’t help but ponder which models would have been just as good when it comes to posing. Here are 5 Karl approved alternative who could fill Brad’s shoes – just in case they decide to go in another direction next time…

THE OTHER BRADBrad Kroenig

Wouldn’t it be nice to see Karl’s favorite blonde Brad snatch up a high profile campaign like Chanel No. 5? It could be cute – imagine little Hudson sneaking into every picture!

THE MODEL TURNED MUSICIANBaptiste Giabiconi

Think of the accompanying campaign music video complete with Katy Perry cameo! Think of the general online outrage it would spark! Think of the gifs!

THE GIRLSSaskia de Brauw, Jac JagaciakCoco RochaFreja Beha ErichsenHeidi Mount - the list goes on!

Who says the new campaign has to be fronted by a guy? Forget the gimmicks and go with a group of models who have the star power, personality and presence to pull off anything. Saskia is already in Chanel’s latest ads, Jac Jagaciak is already the face of Chanel beauty and Coco is a perennial Lagerfeld fave who gets bonus points for tweeting her contention with the Pitt appointment. Feisty! We like it!

THE ACTRESSES – Mélanie Laurent, Mylène Jampanoï or Anna Mouglalis

If it absolutely has to be a celebrity, couldn’t the honor go to one of the gorgeous stars of French cinema? Sure Nicolas Ghesquiere has already got his claws in Charlotte Gainsbourg and Léa Seydoux is still representing Prada, but what of the superb, Mylène Jampanoï or Karl muse Anna Mouglalis? Granted, neither of them have the name recognition of Pitt, but what they lack in international attention they more than make up for in chic.

THE META MOVEKarl Lagerfeld

Karl Lagerfeld shot by Karl Lagerfeld dressed in Chanel designs by Karl Lagerfeld, with creative direction by Karl Lagerfeld and special thanks to Karl Lagerfeld. This could work.

All this said, we’re still curious about just what the Chanel / Pitt collaboration will look like. We secretly loved that ridiculous (and ridiculously beautiful) Nicole Kidman No. 5 short film.

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Posted in: General news

Raf Revival

April 9th, 2012 |Posted by Janelle

Now that the months of Dior speculation are over and Raf Simons is confirmed for the job, there is a lot to look forward to. Sure we will all miss the bombastic, over the top spectacle of John Galliano’s now legendary collections, but there is no doubt that the house is in capable hands with Simons.

Raf’s Dior debut doesn’t happen until July, but there are more than a few trends from Simons’ days at Jil Sander that we wouldn’t mind seeing on the runways again. Take a look at four Raf fashion statements that wouldn’t look out of place at Dior.

F/W 09 – SCULPTURAL GOWNS

Years before the Dior opportunity was even a prospect, Simons was already using couture techniques in his designs. We could easily see one of the graceful shapes from F/W 09 show resurfacing in his work for Dior.

Freja Beha Erichsen by Patrick Demarchelier for British Vogue August 2009

F/W 11 – BOLD FLORALS

Though he’s associated with minimalism, Simons has never been print-phobic – he’s especially partial to floral patterns in his designs for men and women. Given how ladylike Dior’s image has been lately, it wouldn’t surprise us at all to see Raf show a few of those flowers come couture.

Raquel Zimmermann by Steven Klein for American Vogue

S/S 08 – TRANSPARENCY

Simply put, no one plays with transparency better than Raf does. Whether he’s using swaths of see through tulle, or resurrecting fringe from its country-western trappings, Raf is a master of showing skin with subtlety.

Kasia Struss by Willy Vanderperre for Jil Sander S/S 08

S/S 12 – RETRO MODERNISM

Though Dior has been led by a series of very different men in the years since Christian Dior’s death, each of his successors has been adept at translating the master’s celebrated New Look into something modern. If Simon’s last two collections for Sander showcase anything, it is his ability to cull from vintage source material, while keeping things current.

Natasha Poly by Willy Vanderperre for Jil Sander S/S 12

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Posted in: General news

Jet Black

November 3rd, 2011 |Posted by Janelle

Vogue Italia knows that nothing grabs your attention better than a striking fresh face, no wonder they’ve enlisted the gorgeous Corinna Ingenleuf for a gorgeous edit by Richard Burbridge. With her sleek look and steely gaze, Corrina is the perfect choice for a hard edged story with loads of black leather. We love how effortlessly cool girls like Corrina, Freja Beha Erichsen, and Saskia de Brauw are creating an androgynous model moment. In addition to the gothic pieces, the story syled by Robbie Spencer, the story features a selection of in your face wristwatches from the likes of Cartier & Rolex.

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Posted in: General news

An Artist’s Touch

August 26th, 2011 |Posted by Janelle

Marina Abramovic.
Freja Beha Erichsen.
Pop Magazine.

An inventive cover image that leaves us wanting more.

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Posted in: General news

Handsome Girl

July 25th, 2011 |Posted by Janelle

Has Freja Beha Erichsen graduated from star model to full fledged fashion icon? Vogue China seems to think so, enlisting Tao Okamoto to recreate Freja’s signature tomboy-chic look in Lachlan Bailey‘s beauty story. Styled by Clare Richardson and featuring leather and denim duds from Chanel and Calvin Klein, the story does a good job recreating Freja’s quintessential model off duty style. Always fun to see one model pay tribute to another, perhaps next month we can have the tables turned with Freja sporting Tao’s memorable bowl cut.

HAIR STYLIST Rudi Lewis MAKEUP Sally Branka MANICURE Kelly B

Scan Credit | Aja Mok @ tFS

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Posted in: General news

Glam Rocks

April 25th, 2011 |Posted by Janelle

Freja Beha as a rockstar, it doesn’t seem like that much of a stretch does it? The Danish beauty has always possessed a certain devil may care attitude that makes her stand out from the pack and Inez van Lamsweerde and Vinoodh Matadin tap into that spirit for Vogue Paris. Styled by Melanie Ward and featuring plenty of retro-inspired pieces from Gucci and Maison Martin Margiela, the story is an appealing showcase for Freja and luxe 70s rock inspired style.

Image Credit | Fashion Screen

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Posted in: General news

Wedded Bliss…

April 5th, 2011 |Posted by Janelle

Vogue UK enlists Mario Testino to shoot the magazine’s first issue with 3 different covers. Natalia Vodianova, Lara Stone and , Freja Beha Erichsen grace the triple covers in frilly white dresses and soft pink makeup, but do these images conjure images of romantic revelry, or watered down beauty?

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