The sexy market just got a little more competitive thanks to the meteoric rise of Kate Upton. The Sports Illustrated swimsuit edition was a major coup, but the momentum keeps building with cover after cover. From a Marilyn Monroe turn on the latest Muse Magazine, to upstaging Don Draper himself on Esquire, it seems Kate is gunning for that numero uno slot on Top Sexiest. Only time will tell if the blonde bombshell will make an impact with the high fashion crowd and snag the coveted honors but we can’t remember the last time a newbie made such a splash!

Kate by Sebastian Faena for Muse Magazine

Her now infamous cover of the Sports Illustrated Swimsuit Issue.

Stealing Jon Hamm’s jacket and thunder on the cover of Esquire by Yu Tsai