Love by H&M

April 20th, 2012 |Posted by Janelle

H&M offers a kiss for a cause with their latest campaign for Fashion Against Aids. Directed by Dan Martensen and featuring a cast of model couples, the ad is cool, romantic and offers a look at the most important thing there is – love. Of course H&M isn’t just offering lip service – 25% of the purchase price of all Fashion Against Aids items goes towards AIDS Prevention. MDC caught up with the campaign’s casting directors Daniel Peddle & Drew Dasent at Daniel Peddle Casting to find out more about the ad and the process behind the scenes.

MDC: What was the most enjoyable aspect of casting this campaign?

Daniel and Drew: Working with Jenny Friedberg at Creative Chaos on such a positive campaign and meeting such amazingly diverse real couples in love.

MDC: Fashion has always been such a huge support in the fight against AIDS. What other charities or initiatives have caught your eye?

Daniel and Drew: Doctors Without Borders does incredible work, Operation Smile is another favorite of ours which is enjoying a boost from supporters in fashion like Lydia Hearst and J. Lindeberg. We also are big fans of the work of God’s Love We Deliver.

MDC: What do you hope that people will take away after viewing this campaign?

Daniel and Drew: That we really are all the same and love has no boundaries.

For full campaign credits, click here.


Kel and Miles


Taylor and Mackenzie


Adam and Karolina B


Loammi and Mitch


Sedene and Austin


India and Brettony


Oscar and Alana

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Cast of Characters

April 6th, 2011 |Posted by Janelle

Karim Sadli goes behind the scenes of Givenchy’s casting process for a special i-D story. The eclectic cast of boys chosen by Riccardo Tisci from his Givenchy F/W 11 menswear show cast by Daniel Peddle and Drew Dasent for Tisci’s menswear spectacular represents the brand’s unique aesthetic, mixing edgy and classic with ease. Simon Nessman, Rob Evans, Willy Cartier, Dominique Hollington, Paolo Roldan and Daphne Groeneveld all make special appearances.

For more from the Exhibitionist issue, check out I-D Online.

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